{"id":106448,"date":"2025-04-02T10:58:49","date_gmt":"2025-04-02T17:58:49","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&p=106448"},"modified":"2025-04-02T11:15:07","modified_gmt":"2025-04-02T18:15:07","slug":"2025-travel-trends","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/2025-travel-trends\/","title":{"rendered":"Travel Trends 2025: Where Travelers Are Headed and How Brands Can Win"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tTravel Trends 2025:<\/strong> Where Travelers Are Headed and How Brands Can Win<\/span><\/span>\u00a0<\/span>\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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As travel continues its strong rebound, 2025 promises to be an exceptional year for tourism. According to various surveys, more than half of Americans plan to travel more this year and anticipate increasing their travel spending.<\/p>

Our own Zeta Data supports this: Online content consumption for travel has increased 62% compared to last year, with the largest change among ages 26-32.<\/p>

To better understand traveler intentions, we surveyed nearly 4,000 individuals across the United States about their upcoming travel plans. The survey revealed a clear preference among consumers for beach vacations and ways to travel more, for less.<\/strong><\/em><\/p>

Brands that recognize and respond to these evolving travel preferences can successfully attract eager travelers and thrive in this booming tourism landscape.<\/p>

In this article, we’ll outline the key findings from the survey of the top travel trends and provide tips for travel marketers in integrating this information into your campaigns.<\/p>

But first, here’s a quick view of what we learned:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now let’s dive deeper into each of the key findings.\u00a0<\/p>

P.S. You can also use the table of contents links at left to jump to the section you’re most interested in!<\/i><\/p>

Beach Vacations Lead 2025 Travel Trends\u00a0<\/h2>

In our survey, beach vacations emerged as the clear leader, with one-third of travelers indicating they prefer coastal destinations over cities, mountains, or countryside retreats.<\/span>\u00a0<\/span><\/p>

Beaches consistently topped traveler preferences throughout the year, dominating almost every month except for November and December, when interest shifts slightly toward other destination types. Zeta Data also shows that interest in beach travel is 1.22x greater than interest in mountain travel, with both destinations over-indexing with higher income individuals and ages 55-75.<\/span>\u00a0<\/span><\/p>

Seasonal variations in traveler interests highlight additional nuances:<\/span>\u00a0<\/span><\/p>