{"id":106485,"date":"2025-04-09T16:26:16","date_gmt":"2025-04-09T23:26:16","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=106485"},"modified":"2025-08-12T13:32:23","modified_gmt":"2025-08-12T20:32:23","slug":"hiro","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/platform\/hiro\/","title":{"rendered":"HIRO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"106485\" class=\"elementor elementor-106485\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92c4dd8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"92c4dd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e4a20f\" data-id=\"4e4a20f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd31060 elementor-widget elementor-widget-hero-with-media\" data-id=\"dd31060\" data-element_type=\"widget\" data-widget_type=\"hero-with-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-hero-with-media  zt-hero-with-media_layout-left-aligned zt-hero-with-media_padding-large\">\n\t<div class=\"zt-hero-with-media__grid\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"zt-hero-with-media__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-hero-with-media__eyebrow\">\n\t\t\t\t\t\tPublisher Cloud\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h1 class=\"zt-hero-with-media__title\">\n\t\t\t\t\t\t<div class=\"hero__text-title\">\n<h1>HIRO<sup style=\"color: #fff;font-size: 28px\">\u2122<\/sup><span style=\"color: #fff;font-weight: 300\">: Your Antidote <\/br> to Signal Loss<\/span><\/h1>\n<\/div>\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"zt-hero-with-media__desc\">\n\t\t\t\t\t\t<p>Turn your anonymous traffic into targeted,<strong> addressable audiences<\/strong> and drive premium demand, <strong>higher eCPMs, and more revenue<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"zt-hero-with-media__media zt-hero-with-media__media-image\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1060\" height=\"1060\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-browsers.png\" class=\"attachment-full size-full\" alt=\"HIRO browser lift\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-browsers.png 1060w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-browsers-300x300.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-browsers-1024x1024.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-browsers-150x150.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-browsers-768x768.png 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<div class=\"zt-hero-with-media__bg\">\n\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg.jpg\" class=\"attachment-full size-full\" alt=\"Gradient background\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg.jpg 1920w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg-1024x576.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg-768x432.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/hiro-bg-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f732540 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f732540\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e78f63f\" data-id=\"e78f63f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53748c8 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"53748c8\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--white\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t<h2 ><div><p><span style=\"color: #d824b4;font-weight: 500;font-size: 38px\">Imagine if...<\/span><\/p><h2>The rise in identity fragmentation marked a turning point for better audience targeting.<\/h2><\/div><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"centered-content__content\">\n\t\t\t\t<p>HIRO (Helping Identity Reveal Opportunity) helps publishers boost addressability across all browsers by mapping first-party cookies to stable identifiers\u2014connecting inventory to more programmatic demand, while protecting user privacy in an increasingly cookieless world.<\/p>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81d26ea elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"81d26ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9328cf2\" data-id=\"9328cf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5b56d8 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"d5b56d8\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--white\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t<div class=\"centered-content__image\">\n\t\t\t\t<div class=\"centered-content__image-content\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-diagram-1.png\" alt=\"HIRO diagram\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7980d6f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7980d6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c85581d\" data-id=\"c85581d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b71e2a9 elementor-widget elementor-widget-quote-and-quote-with-logo\" data-id=\"b71e2a9\" data-element_type=\"widget\" data-widget_type=\"quote-and-quote-with-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"container quote quote--floating quote--none\" data-module-id=\"quote68cd2d1434b61\">\n\t<div class=\"grid\">\n\t\t<div class=\"quote__wrapper js-quote-wrapper\">\n\t\t\t<div class=\"quote__slider swiper\">\n\t\t\t\t<div class=\"quote__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"quote__icon-container\">\n\t\t\t\t\t\t\t\t<p class=\"quote__icon-text\">\u201c<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__description\">HIRO isn\u2019t just another product \u2014 it\u2019s an essential tool that helps us drive real revenue for our publishers. We independently validated the performance through our own framework, and the results speak for themselves: increased monetization, better CPMs, and more money in our publishers\u2019 pockets. That\u2019s value we can prove.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__person\">- Heather Carver<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__title\">Chief Revenue Officer, Freestar  <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"quote__icon-container\">\n\t\t\t\t\t\t\t\t<p class=\"quote__icon-text\">\u201c<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__description\">The ad-tech space is full of overhyped solutions that don\u2019t deliver, but HIRO is the real deal. It seamlessly bridges the gap between our publishers and the demand side, turning non-addressable audiences into real revenue. It\u2019s refreshing to work with a partner that actually delivers on its promises\u2014HIRO has driven measurable CPM lifts and proven itself as a critical piece in our ability to drive monetization for our creators and publishers. <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__person\">- Paul Bannister<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__title\">Chief Strategy Officer of Raptive <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slider__control\">\n\t\t\t\t\t\t<button class=\"slider__play js-slider-play\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/play-button.svg\" alt=\"play\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/pause-button.svg\" alt=\"pause\">\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<ul class=\"slider__nav swiper-pagination\">\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28018da elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28018da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d28752d\" data-id=\"d28752d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7474411 elementor-widget elementor-widget-content-and-media\" data-id=\"7474411\" data-element_type=\"widget\" data-widget_type=\"content-and-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-content-and-media\">\n\t<div class=\"container\">\n\t\t<div class=\"zt-content-and-media__inner zt-content-and-media-left zt-content-and-media-style-default\">\n\t\t\t<div class=\"zt-content-and-media__about\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"zt-content-and-media__title\">\n\t\t\t\t\t\t<p><strong>Turn Unknown Visitors into Addressable Audiences<\/strong><\/p>\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"zt-content-and-media__desc\">\n\t\t\t\t\t\t<p>Want real revenue impact? Zeta\u2019s solution taps into one of the largest identity graphs in the U.S., enriched with first-party data and hashed emails, unlocking new, valuable audiences for advertisers. Our seamless, interoperable approach increases match rates, drives greater competition for inventory, and delivers stronger eCPMs for publishers.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-content-and-media__media zt-content-and-media__media-image \">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1260\" height=\"1184\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-Image_hero-3.png\" class=\"attachment-full size-full\" alt=\"HIRO hero image\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-Image_hero-3.png 1260w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-Image_hero-3-300x282.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-Image_hero-3-1024x962.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-Image_hero-3-150x141.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO-Image_hero-3-768x722.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-212dbd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"212dbd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07cb4d5\" data-id=\"07cb4d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fad93cc elementor-widget elementor-widget-accordion-component\" data-id=\"fad93cc\" data-element_type=\"widget\" data-widget_type=\"accordion-component.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-accordion-component zt-accordion-component__left\" style=\"--icon-bg-color: 186,39,118;--icon-bg-active-color: 186,39,118;\">\n\t\t<div class=\"zt-accordion-component__wrapper zt-accordion-component-asset-alignment-middle\">\n\t\t\t<div class=\"zt-accordion-component__info\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"h2 zt-accordion-component__title\">\n\t\t\t\t\t\t<p>Extensive Multi-Platform Reach &amp; Scale<\/p>\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item zt-accordion-component__item-active\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"zt-accordion-component__label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"52\" height=\"33\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/03\/accordion-icon-1.svg\" alt=\"Stable Identifiers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Stable identifiers<\/p>\n\t\t\t\t\t\t\t\t\t\t<span><svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.755 9.87706C26.415 10.5465 26.415 11.6318 25.755 12.3012L16.195 21.9979C15.535 22.6674 14.465 22.6674 13.805 21.9979L4.24499 12.3012C3.585 11.6318 3.585 10.5465 4.24499 9.87706C4.90497 9.20765 5.97501 9.20765 6.63499 9.87706L15 18.3617L23.365 9.87706C24.025 9.20765 25.095 9.20765 25.755 9.87706Z\" fill=\"black\" fill-opacity=\"0.45\" \/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__toggle\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"738\" height=\"467\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/stable-id-support-4-1.jpg\" alt=\"Stable ID supported\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Zeta powers an agnostic bridge identifier solution, enabling partners to use stable IDs across their preferred demand platforms.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"zt-accordion-component__label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"48\" height=\"47\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/03\/accordion-icon-2.svg\" alt=\"Premium publishers and aggregators\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Premium publishers and aggregators<\/p>\n\t\t\t\t\t\t\t\t\t\t<span><svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.755 9.87706C26.415 10.5465 26.415 11.6318 25.755 12.3012L16.195 21.9979C15.535 22.6674 14.465 22.6674 13.805 21.9979L4.24499 12.3012C3.585 11.6318 3.585 10.5465 4.24499 9.87706C4.90497 9.20765 5.97501 9.20765 6.63499 9.87706L15 18.3617L23.365 9.87706C24.025 9.20765 25.095 9.20765 25.755 9.87706Z\" fill=\"black\" fill-opacity=\"0.45\" \/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__toggle\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1352\" height=\"1416\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/premium-pub-aggregators.png\" alt=\"Premium Publishers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Leading publishers rely on HIRO as their first-party solution to drive incremental revenue on desktop and mobile.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"zt-accordion-component__label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"40\" height=\"51\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/accordion-icon-3.svg\" alt=\"Premium publishers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>SSP partners<\/p>\n\t\t\t\t\t\t\t\t\t\t<span><svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.755 9.87706C26.415 10.5465 26.415 11.6318 25.755 12.3012L16.195 21.9979C15.535 22.6674 14.465 22.6674 13.805 21.9979L4.24499 12.3012C3.585 11.6318 3.585 10.5465 4.24499 9.87706C4.90497 9.20765 5.97501 9.20765 6.63499 9.87706L15 18.3617L23.365 9.87706C24.025 9.20765 25.095 9.20765 25.755 9.87706Z\" fill=\"black\" fill-opacity=\"0.45\" \/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__toggle\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1316\" height=\"1076\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/accordion-image-3.png\" alt=\"SSP partners\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p>HIRO\u00a0integrates\u00a0into the largest\u00a0supply platforms, unlocking instant access to billions of premium web impressions.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"zt-accordion-component__label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"53\" height=\"38\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/accordion-icon-4.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Programmatic channels<\/p>\n\t\t\t\t\t\t\t\t\t\t<span><svg width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.755 9.87706C26.415 10.5465 26.415 11.6318 25.755 12.3012L16.195 21.9979C15.535 22.6674 14.465 22.6674 13.805 21.9979L4.24499 12.3012C3.585 11.6318 3.585 10.5465 4.24499 9.87706C4.90497 9.20765 5.97501 9.20765 6.63499 9.87706L15 18.3617L23.365 9.87706C24.025 9.20765 25.095 9.20765 25.755 9.87706Z\" fill=\"black\" fill-opacity=\"0.45\" \/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__toggle\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1316\" height=\"736\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/accordion-image-4.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__text\">\n\t\t\t\t\t\t\t\t\t\t\t<p>HIRO connects with trusted programmatic channels for enhanced user accuracy and addressability, powering impactful, privacy-conscious omnichannel advertising.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"zt-accordion-component__images\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image zt-accordion-component__item-image-active\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"738\" height=\"467\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/stable-id-support-4-1.jpg\" alt=\"Stable ID supported\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1352\" height=\"1416\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/premium-pub-aggregators.png\" alt=\"Premium Publishers\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1316\" height=\"1076\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/accordion-image-3.png\" alt=\"SSP partners\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-accordion-component__item-image \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1316\" height=\"736\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/accordion-image-4.png\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b095525 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b095525\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6808714\" data-id=\"6808714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c68308 elementor-widget elementor-widget-icon-logo-grid\" data-id=\"5c68308\" data-element_type=\"widget\" data-widget_type=\"icon-logo-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-logo-grid \">\n\t<div class=\"icon-logo-grid__container container\">\n\t\t<div class=\"icon-logo-grid__wrapper\">\n\t\t\t\t\t\t<div class=\"icon-logo-grid__heading\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__headline\">See what sets HIRO apart<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-logo-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/03\/Target-1.svg\" alt=\"Targeting\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tUnique Publisher Relationships\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tLeverage Zeta\u2019s\u00a0direct\u00a0publisher and supply partner integrations\u00a0for seamless DSP connections, maximizing reach and monetization.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/03\/Engage-Consumers-1.svg\" alt=\"Seamless Campaign Integration\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tScaled First-Party Activation\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tActivate first-party data at scale by mapping hashed emails to stable identifiers via the Zeta Identity Graph for transparent bidstream resolution.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/03\/Data-1.svg\" alt=\"Data-Driven Performance Tracking\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tAuthenticated Email Events\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tContinuously verify user identity by linking first-party cookies to email events while ensuring privacy with anonymous email hashes.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/03\/Data-Science-Reach-2.svg\" alt=\"Omnichannel Strategy to Expand Reach\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tProgrammatic Ad Optimization\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tMaximize programmatic performance with best practices that prioritize consumer privacy and respect user choices across channels and devices.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7365160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7365160\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1927b31\" data-id=\"1927b31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59a81ed elementor-widget elementor-widget-how-section\" data-id=\"59a81ed\" data-element_type=\"widget\" data-widget_type=\"how-section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<section class=\"zt-how-section\">\n\t<div class=\"container\">\n\n\t\t\n\t\t\t\t\t<h2 class=\"zt-how-section__title\">\n\t\t\t\t<p>Turning Unknown Visitors<br \/>into Addressable Audiences<\/p>\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<div class=\"zt-how-section__desc\">\n\t\t\t\t<p>Want real revenue impact? Zeta\u2019s solution taps into one of the largest identity graphs in the U.S., enriched with first-party data and hashed emails, unlocking new, valuable audiences for advertisers. Our seamless, interoperable approach increases match rates, drives greater competition for inventory, and delivers stronger eCPMs for publishers.<\/p>\t\t\t<\/div>\n\t\t\n\t\t<!-- Tabs -->\n\t\t<div class=\"zt-how-section__tabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__tabs-item zt-how-section__tabs-item_active\" data-tab=\"1\">\n\t\t\t\t\t\tEngagement Identity\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__tabs-item\" data-tab=\"2\">\n\t\t\t\t\t\tGraph Processing\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__tabs-item\" data-tab=\"3\">\n\t\t\t\t\t\tAuthenticated Bid Enrichment\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t<!-- Content \/ Points -->\n\t\t<div class=\"zt-how-section__content\">\n\t\t\t<div class=\"zt-how-section__links\">\n\t\t\t\t<div class=\"zt-how-section__links-item zt-how-section__links-item_active\"><\/div>\n\t\t\t\t<div class=\"zt-how-section__links-item\"><\/div>\n\t\t\t\t<div class=\"zt-how-section__links-item\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__item zt-how-section__item_1\" data-tab=\"1\" style=\"--top: 32.00%; --left: 1.00%;\">\n\t\t\t\t\t\t<div class=\"zt-how-section__dot\">\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-ring\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle2\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">\n\t\t\t\t\t\t\t\t\tLiveConnect Email Extension in Email \t\t\t\t\t\t\t\t\t<span class=\"zt-how-section__caret\">\n\t\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.20434 6.45434C2.45203 6.20665 2.83963 6.18414 3.11276 6.38679L3.191 6.45434L12 15.263L20.809 6.45434C21.0567 6.20665 21.4443 6.18414 21.7174 6.38679L21.7957 6.45434C22.0433 6.70203 22.0659 7.08963 21.8632 7.36276L21.7957 7.441L12.4933 16.7433C12.2456 16.991 11.858 17.0135 11.5849 16.8109L11.5067 16.7433L2.20434 7.441C1.93189 7.16855 1.93189 6.7268 2.20434 6.45434Z\" fill=\"#2C3039\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\">\n\t\t\t\t\t\t\t\t\t<p>Deterministic mapping of newsletter clicks to website visits, offering higher 1P resolution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__item zt-how-section__item_2\" data-tab=\"1\" style=\"--top: 15.00%; --left: 14.00%;\">\n\t\t\t\t\t\t<div class=\"zt-how-section__dot\">\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-ring\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle2\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">\n\t\t\t\t\t\t\t\t\t1st Party Data Processing\t\t\t\t\t\t\t\t\t<span class=\"zt-how-section__caret\">\n\t\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.20434 6.45434C2.45203 6.20665 2.83963 6.18414 3.11276 6.38679L3.191 6.45434L12 15.263L20.809 6.45434C21.0567 6.20665 21.4443 6.18414 21.7174 6.38679L21.7957 6.45434C22.0433 6.70203 22.0659 7.08963 21.8632 7.36276L21.7957 7.441L12.4933 16.7433C12.2456 16.991 11.858 17.0135 11.5849 16.8109L11.5067 16.7433L2.20434 7.441C1.93189 7.16855 1.93189 6.7268 2.20434 6.45434Z\" fill=\"#2C3039\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\">\n\t\t\t\t\t\t\t\t\t<p>1st Party Cookie, Hashed Email &amp; ESP IDs sent to Zeta servers for authentication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__item zt-how-section__item_3\" data-tab=\"2\" style=\"--top: 10.00%; --left: 50.00%;\">\n\t\t\t\t\t\t<div class=\"zt-how-section__dot\">\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-ring\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle2\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">\n\t\t\t\t\t\t\t\t\tGraph Processing\t\t\t\t\t\t\t\t\t<span class=\"zt-how-section__caret\">\n\t\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.20434 6.45434C2.45203 6.20665 2.83963 6.18414 3.11276 6.38679L3.191 6.45434L12 15.263L20.809 6.45434C21.0567 6.20665 21.4443 6.18414 21.7174 6.38679L21.7957 6.45434C22.0433 6.70203 22.0659 7.08963 21.8632 7.36276L21.7957 7.441L12.4933 16.7433C12.2456 16.991 11.858 17.0135 11.5849 16.8109L11.5067 16.7433L2.20434 7.441C1.93189 7.16855 1.93189 6.7268 2.20434 6.45434Z\" fill=\"#2C3039\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\">\n\t\t\t\t\t\t\t\t\t<p>Zeta server logs 1P Cookie and hashed email<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__item zt-how-section__item_4\" data-tab=\"2\" style=\"--top: 75.00%; --left: 40.00%;\">\n\t\t\t\t\t\t<div class=\"zt-how-section__dot\">\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-ring\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle2\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">\n\t\t\t\t\t\t\t\t\tDaily Refresh of the Identity Graph\t\t\t\t\t\t\t\t\t<span class=\"zt-how-section__caret\">\n\t\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.20434 6.45434C2.45203 6.20665 2.83963 6.18414 3.11276 6.38679L3.191 6.45434L12 15.263L20.809 6.45434C21.0567 6.20665 21.4443 6.18414 21.7174 6.38679L21.7957 6.45434C22.0433 6.70203 22.0659 7.08963 21.8632 7.36276L21.7957 7.441L12.4933 16.7433C12.2456 16.991 11.858 17.0135 11.5849 16.8109L11.5067 16.7433L2.20434 7.441C1.93189 7.16855 1.93189 6.7268 2.20434 6.45434Z\" fill=\"#2C3039\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\">\n\t\t\t\t\t\t\t\t\t<p>Real-time resolution resolves users to a hashed email that can be authenticated to our nonID &amp; other stable identifiers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__item zt-how-section__item_5\" data-tab=\"3\" style=\"--top: 29.00%; --left: 70.00%;\">\n\t\t\t\t\t\t<div class=\"zt-how-section__dot\">\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-ring\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle2\"><\/div>\n\t\t\t\t\t\t\t<div class=\"zt-how-section__dot-circle3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">\n\t\t\t\t\t\t\t\t\tTransparent Hash &amp; Alt ID Bid Enrichment\t\t\t\t\t\t\t\t\t<span class=\"zt-how-section__caret\">\n\t\t\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.20434 6.45434C2.45203 6.20665 2.83963 6.18414 3.11276 6.38679L3.191 6.45434L12 15.263L20.809 6.45434C21.0567 6.20665 21.4443 6.18414 21.7174 6.38679L21.7957 6.45434C22.0433 6.70203 22.0659 7.08963 21.8632 7.36276L21.7957 7.441L12.4933 16.7433C12.2456 16.991 11.858 17.0135 11.5849 16.8109L11.5067 16.7433L2.20434 7.441C1.93189 7.16855 1.93189 6.7268 2.20434 6.45434Z\" fill=\"#2C3039\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\">\n\t\t\t\t\t\t\t\t\t<p>provider: zetaglobal.com<br \/>source: uidapi.com<br \/>ID: UID2.0<br \/>MM: Property-Specific Authentication<\/p><p>provider: zetaglobal.com<br \/>source: liveintent.com<br \/>ID: nonID<br \/>MM: Cross-Domain\/-Device Authentication<\/p><p>provider: zetaglobal.com<br \/>source: sspdomain.com<br \/>ID: SSPID<br \/>MM: Browser Cookie Sync<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t<!-- Placeholder pictures (replace paths or add controls) -->\n\t\t\t<div class=\"zt-how-section__pic zt-how-section__pic_show\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/how-1.png\" alt=\"\">\n\t\t\t<\/div>\n\t\t\t<div class=\"zt-how-section__pic\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/how-2.png\" alt=\"\">\n\t\t\t<\/div>\n\t\t\t<div class=\"zt-how-section__pic\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/how-3.png\" alt=\"\">\n\t\t\t<\/div>\n\t\t<\/div><!-- \/.content -->\n\n\t\t<!-- Mobile slider (Swiper required) -->\n\t\t<div class=\"zt-how-section__mobile\">\n\t\t\t<div class=\"zt-how-section__slider\">\n\t\t\t\t<div class=\"zt-how-section__slider-top\">\n\t\t\t\t\t<div class=\"swiper\"><div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/step-1.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/step-2.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/step-3.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/step-4.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/themes\/zeta-global\/src\/images\/step-5.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"zt-how-section__slider-bottom\">\n\t\t\t\t\t<div class=\"swiper\"><div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-tab=\"1\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">LiveConnect Email Extension in Email <\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\"><p>Deterministic mapping of newsletter clicks to website visits, offering higher 1P resolution<\/p><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-tab=\"1\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">1st Party Data Processing<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\"><p>1st Party Cookie, Hashed Email &amp; ESP IDs sent to Zeta servers for authentication<\/p><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-tab=\"2\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">Graph Processing<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\"><p>Zeta server logs 1P Cookie and hashed email<\/p><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-tab=\"2\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">Daily Refresh of the Identity Graph<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\"><p>Real-time resolution resolves users to a hashed email that can be authenticated to our nonID &amp; other stable identifiers.<\/p><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-tab=\"3\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-label\">Transparent Hash &amp; Alt ID Bid Enrichment<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-how-section__float-drop\"><p>provider: zetaglobal.com<br \/>source: uidapi.com<br \/>ID: UID2.0<br \/>MM: Property-Specific Authentication<\/p><p>provider: zetaglobal.com<br \/>source: liveintent.com<br \/>ID: nonID<br \/>MM: Cross-Domain\/-Device Authentication<\/p><p>provider: zetaglobal.com<br \/>source: sspdomain.com<br \/>ID: SSPID<br \/>MM: Browser Cookie Sync<\/p><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><!-- \/.mobile -->\n\n\t<\/div><!-- \/.container -->\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad72e88 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ad72e88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bbae24\" data-id=\"2bbae24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a20460d elementor-widget elementor-widget-elevator-panels\" data-id=\"a20460d\" data-element_type=\"widget\" data-widget_type=\"elevator-panels.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elevator-panels bg-white\">\n\t<div class=\"elevator-panels__container container\">\n\t\t<div class=\"elevator-panels__wrapper grid\">\n\t\t\t<div class=\"elevator-panels__heading\">\n\t\t\t\t<h2 class=\"elevator-panels__headline\"><p>FAQs<\/p><\/h2>\n\t\t\t\t<p class=\"elevator-panels__description\"><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"elevator-panels__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-1\" id=\"accord-zeta-panel-1\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Does HIRO provide its own demand? <\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-1\" aria-labelledby=\"zeta-panel-1\" role=\"region\" aria-hidden=\"true\">Unlike other solutions, HIRO does not provide its own demand. Instead, we boost bid density by connecting your inventory to an ecosystem seeking addressable audiences. This drives DSP competition, increasing your revenue by leveraging the demand from your opted-in audiences and CRM data.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-2\" id=\"accord-zeta-panel-2\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Can I still benefit from HIRO if I\u2019m already utilizing stable IDs across my domains?  <\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-2\" aria-labelledby=\"zeta-panel-2\" role=\"region\" aria-hidden=\"true\">Absolutely! HIRO complements other stable IDs like UID 2.0 by enhancing scale and enabling additional identifiers across multiple supply platforms. In fact, many partners have seen a 30% increase in incremental revenue when combining HIRO with existing stable IDs.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-3\" id=\"accord-zeta-panel-3\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">What if I require assistance during setup? <\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-3\" aria-labelledby=\"zeta-panel-3\" role=\"region\" aria-hidden=\"true\">Our streamlined onboarding process ensures a quick and efficient path to revenue. Our solutions engineering team will guide you through best practices and assist with any technical questions during setup.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-4\" id=\"accord-zeta-panel-4\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Does HIRO take our data?<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-4\" aria-labelledby=\"zeta-panel-4\" role=\"region\" aria-hidden=\"true\">No. Unlike other identifiers, HIRO does not take any data from your site to create lift.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\\\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does HIRO provide its own demand?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Unlike other solutions, HIRO does not provide its own demand. Instead, we boost bid density by connecting your inventory to an ecosystem seeking addressable audiences. This drives DSP competition, increasing your revenue by leveraging the demand from your opted-in audiences and CRM data.\"}},{\"@type\":\"Question\",\"name\":\"Can I still benefit from HIRO if I\\u2019m already utilizing stable IDs across my domains?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely! HIRO complements other stable IDs like UID 2.0 by enhancing scale and enabling additional identifiers across multiple supply platforms. In fact, many partners have seen a 30% increase in incremental revenue when combining HIRO with existing stable IDs.\"}},{\"@type\":\"Question\",\"name\":\"What if I require assistance during setup?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Our streamlined onboarding process ensures a quick and efficient path to revenue. Our solutions engineering team will guide you through best practices and assist with any technical questions during setup.\"}},{\"@type\":\"Question\",\"name\":\"Does HIRO take our data?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Unlike other identifiers, HIRO does not take any data from your site to create lift.\"}}]}<\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a658294 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a658294\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b397cb8\" data-id=\"b397cb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d85025 elementor-widget elementor-widget-featured-content\" data-id=\"3d85025\" data-element_type=\"widget\" data-widget_type=\"featured-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-featured-content\">\n\t<div class=\"container\">\n\t\t\t\t\t<h2 class=\"zt-featured-content__title\">\n\t\t\t\t<p>Stay in the Know with Our Featured Content<\/p>\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<div class=\"zt-featured-content__slider\">\n\t\t\t\t<div class=\"swiper js--slider-featured\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/case-studies\/hiro-freestar-unlocking-addressable-revenue-at-scale\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-300x199.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-1024x679.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-150x100.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-768x510.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2.jpg 1498w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tHow HIRO Helps Freestar Drive Real Revenue\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/ai-powered-personalization-shaping-the-future-of-marketing\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-1024x576.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-768x432.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization.jpg 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tAI-Powered Personalization: Shaping the Future of Marketing\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/how-raptive-scaled-monetization-with-hiro\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"HIRO_Case study image\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-300x199.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-1024x679.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-150x100.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-768x510.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2.jpg 1498w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tHow Raptive Scaled Monetization with HIRO\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"zt-featured-content__slider-actions\">\n\t\t\t\t\t<div class=\"zt-featured-content__slider-arrow zt-featured-content__slider-arrow_prev\">\n\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.0303 3.96967C11.3232 4.26256 11.3232 4.73744 11.0303 5.03033L4.81066 11.25H21C21.4142 11.25 21.75 11.5858 21.75 12C21.75 12.4142 21.4142 12.75 21 12.75H4.81066L11.0303 18.9697C11.3232 19.2626 11.3232 19.7374 11.0303 20.0303C10.7374 20.3232 10.2626 20.3232 9.96967 20.0303L2.46967 12.5303C2.17678 12.2374 2.17678 11.7626 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class=\"elementor-element elementor-element-dc495a8 elementor-widget elementor-widget-page-end-cta\" data-id=\"dc495a8\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gray page-end-cta--alternate\">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\">Ready to Let HIRO\u2122 Work for You?<\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">Connect with one of our addressability specialists to learn more about the Zeta Publisher Cloud and how it can help identity reveal opportunity.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publisher Cloud HIRO\u2122: Your Antidote to Signal Loss Turn your anonymous traffic into targeted, addressable audiences and drive premium demand, higher eCPMs, and more revenue. Imagine if\u2026 The rise in identity fragmentation marked a turning point for better audience targeting. HIRO (Helping Identity Reveal Opportunity) helps publishers boost addressability across all browsers by mapping first-party\u2026<\/p>\n","protected":false},"author":125,"featured_media":0,"parent":297,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-106485","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HIRO | Zeta Global<\/title>\n<meta name=\"description\" content=\"Turn your anonymous traffic into targeted, addressable audiences and drive premium demand, higher eCPMs, and more revenue.\" \/>\n<meta name=\"robots\" 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