{"id":114451,"date":"2025-04-11T13:05:46","date_gmt":"2025-04-11T20:05:46","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=114451"},"modified":"2025-05-08T12:51:43","modified_gmt":"2025-05-08T19:51:43","slug":"how-hiro-help-freestar-drive-real-revenue","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/case-studies\/hiro-freestar-unlocking-addressable-revenue-at-scale\/","title":{"rendered":"How HIRO Helps Freestar Drive Real Revenue"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114451\" class=\"elementor elementor-114451\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be81ec2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"be81ec2\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb7e4a\" data-id=\"dfb7e4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef40d0 elementor-widget elementor-widget-hero\" data-id=\"1ef40d0\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  \">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><p><img decoding=\"async\" class=\"alignnone size-medium wp-image-114502\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_LOGOS-300x67.png\" alt=\"\" width=\"300\" height=\"67\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_LOGOS-300x67.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_LOGOS-150x34.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_LOGOS.png 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><span style=\"font-size: 24px;color: #0115a9\">Case Study<\/span><\/p><h1><span style=\"color: #0115a9\">HIRO + Freestar: Unlocking Addressable Revenue at Scale<\/span><\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\"><p>Freestar is a leading monetization partner helping publishers maximize revenue through advanced header bidding tech, expert ad ops, and a publisher-first approach.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper spectrum\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spectrum-direction=\"left\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-768x510.jpg\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2-1024x679.jpg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-2.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebff1af elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ebff1af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60f2599\" data-id=\"60f2599\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d9646b elementor-widget elementor-widget-spacer\" data-id=\"4d9646b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-753a2d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"753a2d7\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-902ec4f\" data-id=\"902ec4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7e672 elementor-widget elementor-widget-text-editor\" data-id=\"5f7e672\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">The Results<\/h2><p style=\"text-align: center;\"><a href=\"https:\/\/zetaglobal.com\/platform\/hiro\/\" target=\"_blank\" rel=\"noopener\">HIRO<\/a> has become a critical part of Freestar&#8217;s monetization strategy, helping publishers increase addressability and unlock real, measurable revenue uplift. Freestar is seeing strong results across its network, with HIRO helping to boost CPMs and drive increased overall monetization for publishers of all sizes.<\/p><p class=\"p1\" style=\"text-align: center;\"><strong>Freestar Publisher Spotlight:<br \/><\/strong><span style=\"font-size: 1rem; letter-spacing: 0.02em;\">Sports Reference, a publisher brand running eight domains with Freestar, saw a 21% revenue lift on impressions where HIRO\u2019s ID was present over a six-month period.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-410e551 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"410e551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79e1e5\" data-id=\"c79e1e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fd9bb elementor-widget elementor-widget-full-width-image-content\" data-id=\"18fd9bb\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--right container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<h2><span style=\"color: #0115a9;font-size: 30px\">The Challenge<\/span><\/h2>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>In today\u2019s increasingly complex advertising ecosystem, publisher success hinges on addressability. For Freestar, identity wasn\u2019t just a buzzword \u2014 it was a business imperative. With a growing share of traffic falling into the non-addressable category, significant revenue was being left on the table. The team needed a scalable, low-friction identity solution that would perform across their diverse publisher network and stand up to rigorous internal validation.<\/p><p>Known for being first-to-market with innovative solutions, Freestar also wanted to lead the charge in identity. Freestar wasn\u2019t just looking for any plug-and-play solution. They weren\u2019t looking for a black box. They were looking for proof.<\/p><h2><span style=\"color: #0115a9;font-size: 30px\">The Solution<\/span><\/h2><p>HIRO is one of the foundational products within the Zeta Publisher Cloud and is purpose-built to help publishers unlock more revenue by converting non-addressable traffic into high-value, identity-rich impressions. HIRO empowers Freestar to increase the value of non-addressable inventory by injecting enhanced identity signals into every impression.<\/p><p>HIRO fits seamlessly into Freestar\u2019s programmatic ecosystem, interoperating with every major SSP and demand partner. This frictionless integration makes HIRO more than a plugin solution; it becomes the connective tissue driving better performance across the board.<\/p><p>Freestar deployed HIRO across its publisher base and validated the performance through their own internal testing framework. The outcome was higher CPMs, increased yield, and clear, attributable revenue gains, results Freestar could take directly to their clients.<\/p><p>With those results in hand, Freestar is expanding its use of HIRO into Flex \u2014 its new platform built for scalable, self-managed monetization. HIRO will power addressability in Flex from day one, proving again that when something works, you scale it.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/HIRO_Freestar_CaseStudy_HIRO-1.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\tclass=\"spectrum__bar right\"\t\t\t\t\t\t><\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c53a2 elementor-widget elementor-widget-page-end-cta\" data-id=\"94c53a2\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gray \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Like these results?<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\"><p><span data-teams=\"true\">Learn more about HIRO and how it could do the same for your company.<\/span><\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Freestar is a leading monetization partner helping publishers maximize revenue through<br \/>\nadvanced header bidding tech, expert ad ops, and a publisher-first approach.<\/p>\n","protected":false},"author":122,"featured_media":114498,"menu_order":0,"template":"","tags":[],"insight-category":[2],"class_list":["post-114451","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-case-studies","industry-financial-services-and-insurance-fsi","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"2","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How HIRO Helps Freestar Drive Real Revenue<\/title>\n<meta name=\"description\" content=\"Freestar partners with publishers to maximize revenue using advanced header 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