{"id":114639,"date":"2025-04-15T09:50:10","date_gmt":"2025-04-15T16:50:10","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=114639"},"modified":"2025-04-15T09:50:37","modified_gmt":"2025-04-15T16:50:37","slug":"retail-right-now-trends-april-2025-2","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/retail-right-now-trends-april-2025\/","title":{"rendered":"Retail Right Now \u2013 April 2025: What\u2019s Hot, What\u2019s Changing, and What You Can\u2019t Ignore\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114639\" class=\"elementor elementor-114639\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9aebd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9aebd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33ce809\" data-id=\"33ce809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c7b4ef elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"8c7b4ef\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-2 \">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\t<strong>Retail Right Now<\/strong> \u2013 April 2025: What\u2019s Hot, What\u2019s Changing, and What You Can\u2019t Ignore\u00a0\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"zeta-section-with-sidebar\"><div class=\"zeta-section-content\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0d3770 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a0d3770\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4510ced\" data-id=\"4510ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e8ed91 elementor-widget elementor-widget-text-editor\" data-id=\"7e8ed91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Retail isn\u2019t in a reset\u2014it\u2019s in a real-time remix. Between shifting tariffs, consumer sentiment plummeting to the lowest level <\/span><a href=\"https:\/\/retailwire.com\/us-consumer-sentiment-falls-april\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">since 1952<\/span><\/a><span data-contrast=\"auto\">, an election-year economy, exploding retail media budgets, and an AI race to efficiency and value, retail brands are facing pressure from every direction. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">What\u2019s clear? The playbook from even a year ago doesn\u2019t hold. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is the moment to re-center around what actually drives growth today: using the data you have to place the customer at the center of everything you do with relevance, speed, and smarter monetization of every interaction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this article, we\u2019ll address key topics impacting the retail industry right now.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bee7dc elementor-widget elementor-widget-text-editor\" data-id=\"4bee7dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"turbulence-of-tariffs-is-back\" aria-level=\"2\">Turbulence of Tariffs Is Back\u00a0<\/h2><p><span data-contrast=\"auto\">Global trade tensions are heating up and consumer sentiment has weighed in. U.S.\u2013China relations remain strained, and it\u2019s adding uncertainty to sourcing and pricing strategies. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Retailers are scrutinizing their processes from materials to manufacturing to shipping and diversifying aggressively\u2014with more leaning into nearshoring and localized supply chains. But margin pressure is very real. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Brands must be ready to pivot quickly with pricing strategies as tariff rules shift, or lose customers over the long run.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-114640 size-full\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025.png\" alt=\"Cover image for retail trends 2025 article\" width=\"1218\" height=\"686\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025.png 1218w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-300x169.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-1024x577.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-150x84.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-768x433.png 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/p><p><span data-contrast=\"auto\">With the drop in consumer sentiment, individuals are really feeling the pinch, especially on fast fashion and the toy category.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435713e elementor-widget elementor-widget-pull-quote\" data-id=\"435713e\" data-element_type=\"widget\" data-widget_type=\"pull-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-pull-quote\">\n\t<div class=\"zt-pull-quote__icon\">\n\t\t<svg width=\"35\" height=\"28\" viewBox=\"0 0 35 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<path d=\"M0 28V12.992C0 9.10933 1.34328 5.824 3.95522 3.50933C5.89552 1.64267 7.61194 0.821332 11.194 0L14.4776 5.67466C11.5672 6.12267 10.0746 6.72 8.58209 7.98933C7.23881 9.10933 6.71642 10.304 6.49254 12.992H15.0746V28H0ZM20 28V12.992C20 9.10933 21.3433 5.824 23.8806 3.50933C25.8955 1.64267 27.6119 0.821332 31.1194 0L34.403 5.67466C31.4925 6.12267 30 6.72 28.5821 7.98933C27.1642 9.10933 26.7164 10.304 26.4925 12.992H35V28H20Z\" fill=\"#48B2E3\" \/>\n\t\t<\/svg>\n\t<\/div>\n\n\t\t\t<div class=\"zt-pull-quote__text\">\n\t\t\t\t\u201cSome of our toys, like Tonka trucks and Care Bears, will be twice as expensive by Christmas.\u201d\t\t<\/div>\n\t\n\t<div class=\"zt-pull-quote__author\">\n\t\t\n\t\t\t\t\t<div class=\"zt-pull-quote__author-about\">\n\t\t\t\t<strong>Jay Foreman<\/strong>\n\n\t\t\t\t\t\t\t\t\t<p>CEO of Basic Fun!<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9372393 elementor-widget elementor-widget-text-editor\" data-id=\"9372393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Tariffs on Chinese imports, specifically, have caused toy prices to surge. Industry leaders predict that up to <\/span><a href=\"https:\/\/uk.finance.yahoo.com\/news\/major-toy-company-ceo-says-171528686.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">80% of toys<\/span><\/a><span data-contrast=\"auto\"> could be twice as expensive by the 2025 holiday season. Popular items like Care Bears and Tonka Trucks are affected, with some companies halting orders due to increased costs.<\/span><\/p><p><span data-contrast=\"auto\">Here&#8217;s an example: <strong>Tonka Mighty Dump Truck<\/strong><\/span><strong>\u00a0<\/strong><\/p><ul><li><span data-contrast=\"auto\">Original Price (pre-tariff): $29.99<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">New Tariff (up to 100\u2013150% on some Chinese toy imports): ~100% increase<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Price After Tariff: $59.99+<\/span><\/li><\/ul><p><span data-contrast=\"auto\">While the 2025 holiday season may be nine months from now, parents are looking to necessity only spending to help ease the impending burden. It\u2019s too early to make solid predictions here, but we do anticipate a bit of category shifting happening if the tariffs persist.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><h2 id=\"retail-media-networks-the-budget-binge-is-on\" aria-level=\"2\">Retail Media Networks: The Budget Binge Is On\u00a0<\/h2><p><span data-contrast=\"auto\">Retail Media Networks (RMNs) are officially core to the modern retailer\u2019s P&amp;L. Ad budgets are shifting rapidly from social platforms to retail environments where purchase intent is stronger. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Retailers like Walmart, Target, and Kroger are building real businesses here\u2014but the gold rush has a catch. Relevance and frequency must be tightly managed, or shoppers will tune out fast.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">While RMNs may account for <\/span><b><span data-contrast=\"auto\">1\u20135% of total revenue<\/span><\/b><span data-contrast=\"auto\"> today, they can drive <\/span><b><span data-contrast=\"auto\">10\u201320%+ of profit<\/span><\/b><span data-contrast=\"auto\">, thanks to <\/span><b><span data-contrast=\"auto\">high margins and incremental ad revenue. <\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0617e98 elementor-widget elementor-widget-block-quote\" data-id=\"0617e98\" data-element_type=\"widget\" data-widget_type=\"block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-block-quote\">\n\t\t<p>The long-term goal: Make media a profit center, not just a marketing tool<\/p>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a8fe2 elementor-widget elementor-widget-text-editor\" data-id=\"f3a8fe2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">RMNs are reshaping retail. They bring in <\/span><span data-contrast=\"auto\">billions in high-margin revenue<\/span><span data-contrast=\"auto\">, turn data into dollars, and give retailers more control over the customer journey\u2014and the media dollars that fuel it.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Standing up an RMN is easy to start, but hard to scale, especially if you do not have your data house intact. <\/span><span data-contrast=\"auto\">Getting the tech live is step one. Building a <\/span><span data-contrast=\"auto\">real business with revenue, results, and relevance<\/span><span data-contrast=\"auto\"> takes serious investment in data, talent, and operational maturity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">While there are challenges, RMNs are non-negotiable for retailers. Doing an endemic RMN (on your own website) is probably the best bet right now because you can collect more co-op revenue from vendors to offset your marketing spend.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821db41 elementor-widget elementor-widget-text-editor\" data-id=\"821db41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ai-isnt-a-feature-its-fuel\" aria-level=\"2\">AI Isn\u2019t a Feature\u2014It\u2019s Fuel\u00a0<\/h2><p><span data-contrast=\"auto\">The retailers winning in 2025 are using <a href=\"https:\/\/zetaglobal.com\/resource-center\/trending-topics\/generative-ai-for-marketing\/\" target=\"_blank\" rel=\"noopener\">artificial intelligence<\/a> to do more than write headlines and subject lines. From real-time personalization and churn prediction to dynamic pricing, dynamic offers and optimized inventory, AI is powering decisions at every level. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But there\u2019s a wide gap between those operationalizing it\u2014and those stuck in AI theater, talking transformation without traction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">There is still an opportunity to be an early adopter of AI. Start by identifying specific use cases for your business and implement and iterate from there.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><h2 id=\"consumer-confidence-is-on-a-rollercoaster\" aria-level=\"2\">Consumer Confidence Is on a Rollercoaster\u00a0<\/h2><p><span data-contrast=\"auto\">We already mentioned consumer confidence is waning. With this comes an era of unpredictable shoppers. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Luxury category buyers remain resilient.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Value-driven retail is under pressure. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Gen Z is shopping with intent but also saving more than any other generation. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><b><i><span data-contrast=\"auto\">Retailers must be ready for shifts in basket size, channel preference, and loyalty behavior\u2014often in the same customer.\u00a0<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Intelligence at the core of your tech is critical to understand and unpack the next touchpoint. We know 27% of consumers buy from a brand and walk away never to be seen again. That is quite a leaky bucket. Stay steadfast on your nurture campaigns with relevancy and get that number to move south.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0ce4e elementor-widget elementor-widget-text-editor\" data-id=\"4a0ce4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"loyalty-is-shifting-from-points-to-privilege\" aria-level=\"2\">Loyalty Is Shifting from Points to Privilege\u00a0<\/h2><p><span data-contrast=\"auto\">Traditional points-based programs are losing steam. Instead, consumers are gravitating toward loyalty that feels exclusive and rewarding: Access, meaningful rewards, and recognition is the name of the game. This could be providing early access to sales and high demand inventory, member-only drops, concierge-style service, etc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Loyalty is becoming less about accumulation and more about <\/span><i><span data-contrast=\"auto\">access<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Retailers with advanced analytics or AI-driven insights can uncover whether points-based rewards are even driving value.<\/span><span data-contrast=\"auto\"> Customer data acts as the fingerprint\u2014revealing what works, what doesn\u2019t, and where loyalty strategies need to evolve. So perhaps a No Points Necessary loyalty program is an alternative way to go.\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Related content:<\/span><\/b> <a href=\"https:\/\/zetaglobal.com\/resource-center\/brand-loyalty-shift-transforming-retail\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">A Silent Shift in Traditional Brand Loyalty is Transforming Retail<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de59c5 elementor-widget elementor-widget-text-editor\" data-id=\"8de59c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"identity-and-intent-are-the-real-differentiators\" aria-level=\"2\">Identity and Intent Are the Real Differentiators\u00a0<\/h2><p><span data-contrast=\"auto\">Identity is truly at the center of retail. The ability to recognize a customer across devices, countries, and visits\u2014and to understand their intent in the moment\u2014is what separates fast movers from slow responders. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Identity powers personalized experiences, precise media targeting, and smarter growth strategies. Buying enrichment data and bolting into a customer data platform is a thing of past. Data needs to be highly integrated into your core platform for the strongest identity matching as well as incremental ROI.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/zetaglobal.com\/solutions\/data-identity\/\" target=\"_blank\" rel=\"noopener\">Zeta&#8217;s Data and Identity solutions<\/a> combines data from anywhere in your tech stack into one unified platform and extends that data with billions of signals from one of the industry\u2019s largest proprietary databases. This precise, comprehensive view of customer behavior enables individualized campaigns and smarter decisions that drive better results across all touchpoints.<\/p><h2 id=\"final-thoughts\" aria-level=\"2\">Final Thoughts\u00a0<\/h2><p><span data-contrast=\"auto\">Retail\u2019s future isn\u2019t a five-year plan\u2014it\u2019s being built in real time. The brands that will win the rest of 2025 aren\u2019t the biggest or the loudest\u2014they\u2019re the ones who can read the signals, be agile-acting fast, and make every customer moment count. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Whether you are white-knuckling the remainder of the year or controlling the chaos from one day to another, for sure, strap in as we are in for a ride!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/zetaglobal.com\/industries\/brands\/retail\/\"><span data-contrast=\"none\">Learn more about how Zeta helps retailers like you.<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div>\t\t\t<div class=\"zeta-section-sidebar\">\n\t\t\t\t<div class=\"zeta-section-sidebar-sticky\">\n\t\t\t\t\t<div class=\"zeta-section-sidebar-toc\">\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-toc-title\">\n\t\t\t\t\t\t\tTable of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-toc-label\"><\/div>\n\t\t\t\t\t\t<ul class=\"post-aside__nav\" id=\"post-aside__nav\"><li><a class=\"live-toc-link\" href=\"#turbulence-of-tariffs-is-back\"><span>Turbulence of Tariffs Is Back\u00a0<\/span><\/a><\/li><li><a class=\"live-toc-link\" href=\"#retail-media-networks-the-budget-binge-is-on\"><span>Retail Media Networks: The Budget Binge Is On\u00a0<\/span><\/a><\/li><li><a class=\"live-toc-link\" href=\"#ai-isnt-a-feature-its-fuel\"><span>AI Isn\u2019t a Feature\u2014It\u2019s Fuel\u00a0<\/span><\/a><\/li><li><a class=\"live-toc-link\" href=\"#consumer-confidence-is-on-a-rollercoaster\"><span>Consumer Confidence Is on a Rollercoaster\u00a0<\/span><\/a><\/li><li><a class=\"live-toc-link\" href=\"#loyalty-is-shifting-from-points-to-privilege\"><span>Loyalty Is Shifting from Points to Privilege\u00a0<\/span><\/a><\/li><li><a class=\"live-toc-link\" href=\"#identity-and-intent-are-the-real-differentiators\"><span>Identity and Intent Are the Real Differentiators\u00a0<\/span><\/a><\/li><li><a class=\"live-toc-link\" href=\"#final-thoughts\"><span>Final Thoughts\u00a0<\/span><\/a><\/li><\/ul>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share\">\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share-title\">Share Article<\/div>\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share-list\">\n\t\t\t\t\t\t\t<a target=\"_blank\" 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data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d34b299 elementor-widget elementor-widget-recommended-articles\" data-id=\"d34b299\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-recommended-articles\">\n\t\t<div class=\"container\">\n\t\t\t\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/from-strategy-to-success-the-journey-to-profitability-in-retail\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1098\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series.jpg\" class=\"attachment-full size-full\" alt=\"Retail CMO Series\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series.jpg 1920w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-300x172.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-1024x586.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-150x86.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-768x439.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-1536x878.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-reports\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tReports\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tFrom Strategy to Success: The Journey to Profitability in Retail\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tRetail marketers need to develop a mindset of profitability. This e-book dives deep into why profitability matters, and how to go from strategy to success.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/empowering-retail-marketers-with-ai-zeta-advantage\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-1024x578.jpg\" class=\"attachment-large size-large\" alt=\"Person holding shopping bags looking at phone\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-1024x578.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tEmpowering Retail Marketers with AI: The Zeta Advantage\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tLearn how Zeta is enabling retail marketers to build and customize AI Agents to transform communication with their customers.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/wealth-migration-rural-america-retail-strategies\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Two people shopping for watches - featured image for the retail wealth migration article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-768x433.jpg 768w, 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class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tDiscover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the top retail trends right now that are shaping 2025, from tariffs, consumer sentiment, and AI to loyalty shifts and media network growth.<\/p>\n","protected":false},"author":119,"featured_media":114640,"menu_order":0,"template":"","tags":[],"insight-category":[26],"class_list":["post-114639","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-articles","industry-retail","topic-artificial-intelligence","topic-cmo-strategy","topic-omnichannel-marketing"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail Trends 2025: What\u2019s Shaping the Industry Now | Zeta<\/title>\n<meta name=\"description\" content=\"Discover the top retail trends shaping 2025, from tariffs and AI to loyalty shifts and media network growth\u2014all retailers need to know now.\" \/>\n<meta name=\"robots\" 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