{"id":114652,"date":"2025-04-16T07:28:34","date_gmt":"2025-04-16T14:28:34","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=114652"},"modified":"2025-04-16T13:12:11","modified_gmt":"2025-04-16T20:12:11","slug":"balancing-ai-and-authenticity-in-email","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/","title":{"rendered":"Balancing AI and Authenticity in Email"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114652\" class=\"elementor elementor-114652\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f38e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f38e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb6fc7a\" data-id=\"eb6fc7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6fce1 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"fb6fce1\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-4 article-hero-bg-color-blue\">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\tBalancing AI and Authenticity in Email\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__short\">\n\t\t\t\t\t\t<p>AI and hyper-personalization have made marketing smarter, but consumers crave genuine connections amid the noise. Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers.<\/p><p>Download the lookbook now to learn:<\/p><ul><li>Why [FirstName] personalization is no longer as effective (and what to do instead)<\/li><li>How to let your brand\u2019s unique voice and personality shine through<\/li><li>Examples of subject lines, offers, and visual elements that are highly engaging<\/li><li>Strategic approaches to segmentation and personalization<\/li><li>How T-Mobile\u2019s \u201ctelling, not selling\u201d approach generated 242% higher engagement than average campaigns<\/li><\/ul><p><strong>Bonus<\/strong>: What does an AI agent think of these top email campaigns? See what ZOE, Zeta\u2019s AI mastermind, had to say about the email campaigns our human staff selected.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"article-hero__form\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-hero__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-hero__form-title\">\n\t\t\t\t\t\t\t\t\tDownload eBook\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div id=\"marketo-embed_1001_68cd30f4297c1\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"eBook\"\n\t\t\tdata-thankyou=\".article-hero__thankyou\"\n\t\t\tdata-thankyouhide=\".article-hero__head\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd30f4297c1\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"article-hero__thankyou\" style=\"display: none;\">\n\t\t\t\t\t\t<div class=\"article-hero__heading\">Thanks for your interest!<\/div>\n\t\t\t\t\t\t<div class=\"article-hero__description\"><p>You'll receive an email with your download shortly.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e50d33c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e50d33c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-935ef91\" data-id=\"935ef91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfdba19 elementor-widget elementor-widget-recommended-articles\" data-id=\"bfdba19\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-recommended-articles\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"zt-recommended-articles-title\">\n\t\t\t\t\tYou may also like\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/from-strategy-to-success-the-journey-to-profitability-in-retail\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1098\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series.jpg\" class=\"attachment-full size-full\" alt=\"Retail CMO Series\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series.jpg 1920w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-300x172.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-1024x586.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-150x86.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-768x439.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Zeta_Resource-Card_Retail-CMO-Series-1536x878.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-reports\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tReports\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tFrom Strategy to Success: The Journey to Profitability in Retail\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tRetail marketers need to develop a mindset of profitability. This e-book dives deep into why profitability matters, and how to go from strategy to success.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/empowering-retail-marketers-with-ai-zeta-advantage\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-1024x578.jpg\" class=\"attachment-large size-large\" alt=\"Person holding shopping bags looking at phone\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-1024x578.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Empowering-Retail-Marketers-with-AI_Blog.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tEmpowering Retail Marketers with AI: The Zeta Advantage\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tLearn how Zeta is enabling retail marketers to build and customize AI Agents to transform communication with their customers.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/wealth-migration-rural-america-retail-strategies\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Two people shopping for watches - featured image for the retail wealth migration article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Blog_Images_Retail_01.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tThe Great Wealth Migration to Rural America: How Retailers Can Stay Ahead\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tDiscover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Look at 20 high-performing email campaigns from T-Mobile, Chipotle, Zappos and more to learn how to emotionally engage with customers.<\/p>\n","protected":false},"author":122,"featured_media":114646,"menu_order":0,"template":"","tags":[],"insight-category":[4],"class_list":["post-114652","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","industry-retail","industry-telecommunications","topic-email-marketing-esp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Balancing AI and Authenticity in Email<\/title>\n<meta name=\"description\" content=\"Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers. Download now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balancing AI and Authenticity in Email | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers. Download now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeta Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZetaGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-16T14:28:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T20:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zetaglobal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\"},\"author\":{\"name\":\"Rebecca Farkas\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/person\/8e07bbb87ae74b36551f7d52e0fc1e66\"},\"headline\":\"Balancing AI and Authenticity in Email\",\"datePublished\":\"2025-04-16T14:28:34+00:00\",\"dateModified\":\"2025-04-16T20:12:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/zetaglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\",\"url\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\",\"name\":\"Balancing AI and Authenticity in Email | Zeta Global\",\"isPartOf\":{\"@id\":\"https:\/\/zetaglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg\",\"datePublished\":\"2025-04-16T14:28:34+00:00\",\"dateModified\":\"2025-04-16T20:12:11+00:00\",\"description\":\"Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers. Download now!\",\"breadcrumb\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Lookbook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zetaglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Balancing AI and Authenticity in Email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zetaglobal.com\/#website\",\"url\":\"https:\/\/zetaglobal.com\/\",\"name\":\"Zeta Global\",\"description\":\"Top Customer Data Platform and Omnichannel Marketing\",\"publisher\":{\"@id\":\"https:\/\/zetaglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zetaglobal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zetaglobal.com\/#organization\",\"name\":\"Zeta Global\",\"url\":\"https:\/\/zetaglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Zeta Global\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZetaGlobal\/\",\"https:\/\/x.com\/zetaglobal\",\"https:\/\/www.linkedin.com\/company\/zetaglobal\/\",\"https:\/\/www.instagram.com\/zetaglobal\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/person\/8e07bbb87ae74b36551f7d52e0fc1e66\",\"name\":\"Rebecca Farkas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dfbc65c7e396e3e84743c1a9168331d1af395300699979fd29fcf4f69151085b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dfbc65c7e396e3e84743c1a9168331d1af395300699979fd29fcf4f69151085b?s=96&d=mm&r=g\",\"caption\":\"Rebecca Farkas\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Balancing AI and Authenticity in Email","description":"Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers. Download now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/","og_locale":"en_US","og_type":"article","og_title":"Balancing AI and Authenticity in Email | Zeta Global","og_description":"Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers. Download now!","og_url":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/","og_site_name":"Zeta Global","article_publisher":"https:\/\/www.facebook.com\/ZetaGlobal\/","article_published_time":"2025-04-16T14:28:34+00:00","article_modified_time":"2025-04-16T20:12:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@zetaglobal","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#article","isPartOf":{"@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/"},"author":{"name":"Rebecca Farkas","@id":"https:\/\/zetaglobal.com\/#\/schema\/person\/8e07bbb87ae74b36551f7d52e0fc1e66"},"headline":"Balancing AI and Authenticity in Email","datePublished":"2025-04-16T14:28:34+00:00","dateModified":"2025-04-16T20:12:11+00:00","mainEntityOfPage":{"@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/"},"wordCount":272,"publisher":{"@id":"https:\/\/zetaglobal.com\/#organization"},"image":{"@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage"},"thumbnailUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/","url":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/","name":"Balancing AI and Authenticity in Email | Zeta Global","isPartOf":{"@id":"https:\/\/zetaglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage"},"image":{"@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage"},"thumbnailUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg","datePublished":"2025-04-16T14:28:34+00:00","dateModified":"2025-04-16T20:12:11+00:00","description":"Zeta\u2019s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers. Download now!","breadcrumb":{"@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#primaryimage","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg","width":1920,"height":1080,"caption":"Lookbook"},{"@type":"BreadcrumbList","@id":"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zetaglobal.com\/"},{"@type":"ListItem","position":2,"name":"Balancing AI and Authenticity in Email"}]},{"@type":"WebSite","@id":"https:\/\/zetaglobal.com\/#website","url":"https:\/\/zetaglobal.com\/","name":"Zeta Global","description":"Top Customer Data Platform and Omnichannel Marketing","publisher":{"@id":"https:\/\/zetaglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zetaglobal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zetaglobal.com\/#organization","name":"Zeta Global","url":"https:\/\/zetaglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","width":"1024","height":"1024","caption":"Zeta Global"},"image":{"@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZetaGlobal\/","https:\/\/x.com\/zetaglobal","https:\/\/www.linkedin.com\/company\/zetaglobal\/","https:\/\/www.instagram.com\/zetaglobal\/"]},{"@type":"Person","@id":"https:\/\/zetaglobal.com\/#\/schema\/person\/8e07bbb87ae74b36551f7d52e0fc1e66","name":"Rebecca Farkas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dfbc65c7e396e3e84743c1a9168331d1af395300699979fd29fcf4f69151085b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfbc65c7e396e3e84743c1a9168331d1af395300699979fd29fcf4f69151085b?s=96&d=mm&r=g","caption":"Rebecca Farkas"}}]}},"_links":{"self":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight\/114652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/users\/122"}],"version-history":[{"count":0,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight\/114652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/media\/114646"}],"wp:attachment":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/media?parent=114652"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/tags?post=114652"},{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight-category?post=114652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}