{"id":114874,"date":"2025-05-01T11:39:54","date_gmt":"2025-05-01T18:39:54","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&p=114874"},"modified":"2025-05-02T08:39:46","modified_gmt":"2025-05-02T15:39:46","slug":"ai-powered-personalization","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/ai-powered-personalization\/","title":{"rendered":"AI-Powered Personalization: Shaping the Future of Marketing"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tAI-Powered Personalization:<\/strong> Shaping the Future of Marketing<\/span><\/span>\u00a0<\/span>\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Now is an exciting time in marketing history. We are in the early stages of a shift that will reshape industries, redefine customer experiences, and unlock measurable growth. The driving force behind this transformation is AI-powered personalization, as it makes marketing more relevant, predictable, and profitable than ever.\u00a0<\/span>\u00a0<\/span><\/p>

In this article, we\u2019ll explore the present and future of marketing, a future defined by transformation and opportunity.<\/span>\u00a0<\/span><\/p>

P.S. Prefer to watch? This same information is available as an on-demand webinar <\/span>here<\/span><\/a>.<\/span>\u00a0<\/span><\/p>

Personalization as a Competitive Advantage\u00a0<\/h2>

Research from BCG<\/span><\/a> reveals that enterprises that are the best at personalization grow 2.5 times faster than their competitors who are merely adequate, and exponentially faster than laggards. Moreover, those who excel at personalization see a 20 percentage point boost in NPS.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Personalization<\/span><\/a> separates winners from the pack and has the potential to transform the dynamics of entire industries.<\/span>\u00a0<\/span><\/p>

The promise of personalization is not a new concept; we\u2019ve been talking about it for decades. However, execution has been clunky because it requires not just the right modern technology, but the right company and operating environment. The fundamental challenge is that while data is abundant, intelligence is scarce.\u00a0<\/span>\u00a0<\/span><\/p>

Marketers are swimming in data but without the ability to extract actionable intelligence, this data remains fragmented and disconnected. Many marketers have terabytes of data about reach, engagement, and purchase activity, but they still don\u2019t actually know what worked. This lack of intelligence creates a personalization gap.\u00a0<\/span>\u00a0<\/span><\/p>

The Personalization Gap in Marketing\u00a0<\/h2>

On one hand, <\/span>80% of consumers<\/span><\/a> want and expect personalized experiences. On the other hand, only <\/span>15% of brands<\/span><\/a> are able to deliver them effectively. This critical imbalance between consumer expectations and marketers’ capabilities is the essence of the personalization gap.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You frequently see this gap in three key ways:<\/span>\u00a0<\/span><\/p>