{"id":115286,"date":"2025-05-29T08:50:40","date_gmt":"2025-05-29T15:50:40","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=115286"},"modified":"2025-05-30T08:01:44","modified_gmt":"2025-05-30T15:01:44","slug":"how-pep-boys-leveraged-vehicle-data-to-drive-personalized-messaging","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/how-pep-boys-leveraged-vehicle-data-to-drive-personalized-messaging\/","title":{"rendered":"How Pep Boys Leveraged Vehicle Data to Drive Personalized Messaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115286\" class=\"elementor elementor-115286\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-410e551 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"410e551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79e1e5\" data-id=\"c79e1e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef40d0 elementor-widget elementor-widget-hero\" data-id=\"1ef40d0\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  \">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><p><img decoding=\"async\" class=\"alignnone wp-image-115317 size-medium\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_LOGOS-300x62.png\" alt=\"Pep Boys Logo\" width=\"300\" height=\"62\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_LOGOS-300x62.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_LOGOS-150x31.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_LOGOS.png 670w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><span style=\"font-size: 24px;color: #0115a9\">Case Study<\/span><\/p><h1><span style=\"color: #0115a9\">How Pep Boys Leveraged Vehicle Data to Drive Personalized Messaging\u00a0<\/span><\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\"><p><span class=\"TextRun SCXW54746841 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW54746841 BCX0\">By connecting vehicle data with personalized customer messaging, Pep Boys achieved significant improvements in engagement and revenue generation across their automotive service network.<\/span><\/span><span class=\"EOP SCXW54746841 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper spectrum\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spectrum-direction=\"left\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_Hero-768x510.jpg\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_Hero-1024x679.jpg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/PepBoys_CaseStudy_Hero.jpg\" alt=\"Pep boys case study image o women in a car wiht her dog\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39164ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39164ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93de04c\" data-id=\"93de04c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d053fc8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d053fc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea02ad3\" data-id=\"ea02ad3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e65da38 elementor-widget elementor-widget-spacer\" data-id=\"e65da38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65a576 elementor-widget elementor-widget-floating-card-numbers\" data-id=\"e65a576\" data-element_type=\"widget\" data-widget_type=\"floating-card-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"floating-card-numbers floating-card-numbers floating-card-numbers--top floating-card-numbers--with-eyebrow\">\n\t<div class=\"floating-card-numbers__container container\">\n\t\t<div class=\"floating-card-numbers__wrapper grid\">\n\t\t\t<div class=\"floating-card-numbers__inner\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"floating-card-numbers__eyebrow\"><p>\u00a0<\/p><p>The Results<\/p><\/h4>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__items floating-card-numbers__items--col-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"309\" data-number-suffix=\"%\">309%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tincrease in click to conversion rate through select email campaigns \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"34\" data-number-suffix=\"%\">34%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\thigher average order value from suggested service triggered messages over standard emails \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"$\" data-number-value=\"2.7\" data-number-suffix=\"M\">$2.7M<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tin incremental revenue driven through triggered email  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"10X+\" data-number-value=\"\" data-number-suffix=\"\">10X+<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tiROAS  from the email acquisition program \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddfd8b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddfd8b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb918fc\" data-id=\"eb918fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b48b9f8 elementor-widget elementor-widget-text-editor\" data-id=\"b48b9f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0<\/h2><h2><span style=\"color: #0115a9;\"><b>The Challenge<\/b>\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Pep Boys, an American automotive aftermarket service chain with more than 9,000 service bays across 35 states and Puerto Rico, faced several key challenges that their legacy providers couldn&#8217;t solve:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Missed opportunities to engage customers during important moments like purchases and service needs<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Inability to connect vehicle information with individual customer profiles<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Basic messaging approach that wasn&#8217;t effectively timing communications or prioritizing messages<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">The company needed to unify their data and create better customer experiences while meeting tight deadlines to avoid fees from previous providers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h2><span style=\"color: #0115a9;\"><b>The Solution<\/b>\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Zeta equipped Pep Boys with an integrated marketing platform that linked customers&#8217; vehicles with their individual profiles. This allowed the company to use vehicle information to create personalized messages and timely service recommendations, while sending fewer, more relevant communications that customers actually responded to.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This strategic approach enhanced the company\u2019s overall messaging strategy, drove engagement, and improved campaign results, opening doors to new partnership opportunities with Zeta, including the launch of SMS messaging.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Building on this success, Pep Boys expanded their partnership with Zeta&#8217;s Strategy and Analytics team to gain deeper insights into customer behavior, discover connections between products and sales, and uncover hidden opportunities in their data.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e4fd2d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9e4fd2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e742ed4\" data-id=\"e742ed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50048b2 elementor-widget elementor-widget-recommended-articles\" data-id=\"50048b2\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-recommended-articles\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"zt-recommended-articles-title\">\n\t\t\t\t\tYou may also like\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/pep-boys-chooses-zetas-integrated-esp-and-cdp-to-solve-crm-challenges\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1490\" height=\"844\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/PepBoys.jpg\" class=\"attachment-full size-full\" alt=\"Kelly Verano, Pep Boys headshot\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/PepBoys.jpg 1490w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/PepBoys-300x170.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/PepBoys-1024x580.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/PepBoys-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/PepBoys-768x435.jpg 768w\" sizes=\"(max-width: 1490px) 100vw, 1490px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-case-studies\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item 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network.<\/p>\n","protected":false},"author":122,"featured_media":115312,"menu_order":0,"template":"","tags":[],"insight-category":[2],"class_list":["post-115286","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-case-studies","industry-consumer-packaged-goods-cpg","topic-email-marketing-esp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"2","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Pep Boys Leveraged Vehicle Data to Drive Personalized Messaging<\/title>\n<meta name=\"description\" content=\"By connecting vehicle data with personalized customer messaging, Pep Boys achieved significant improvements in engagement and revenue generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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