{"id":115292,"date":"2025-08-21T07:18:01","date_gmt":"2025-08-21T14:18:01","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=115292"},"modified":"2025-08-26T08:49:35","modified_gmt":"2025-08-26T15:49:35","slug":"email-benchmark-report","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/email-benchmark-report\/","title":{"rendered":"Email Marketing Benchmark Report Q2 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115292\" class=\"elementor elementor-115292\">\n\t\t\t\t<div class=\"zeta-section-with-sidebar zeta-section-with-sidebar-share\"><div class=\"zeta-section-content\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8f856 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a8f856\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7def70\" data-id=\"b7def70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-319eb6c elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"319eb6c\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-3 article-hero-bg-color-white\">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\tEmail Marketing Benchmark Report <strong>Q2 2025<\/strong>\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3103f elementor-widget elementor-widget-image\" data-id=\"5d3103f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"978\" height=\"549\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage.jpg\" class=\"attachment-full size-full wp-image-116539\" alt=\"Cover of the Q2 2025 Email Marketing Benchmark Report\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage.jpg 978w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage-300x168.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage-768x431.jpg 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f90ad elementor-widget elementor-widget-large-cta-buttons\" data-id=\"19f90ad\" data-element_type=\"widget\" data-widget_type=\"large-cta-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-large-cta-buttons\">\n\t\t\t<a class=\"zt-button\" href=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/25Q2_Zeta_Email-Benchmark-Report-2.pdf\" target=\"_blank\">\n\t\t\tDownload current report\t\t<\/a>\n\t\n\t\t\t<a class=\"zt-button zt-button--transparent\" href=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q1EmailBenchmarkReport.pdf\" target=\"_blank\">\n\t\t\tSee last quarter&#039;s report\t\t<\/a>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e76a78 elementor-widget elementor-widget-text-editor\" data-id=\"9e76a78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"about-the-email-benchmark-report\">About the Email Benchmark Report<\/h2><p>Evaluate your email marketing performance with industry benchmarks drawn from Zeta&#8217;s in-depth analysis. This report breaks down detailed metrics on open rates, click-through rates, delivery rates, and conversions across Retail, Travel, Financial Services, and Media\u2014so you can see how you stack up and optimize your strategy.<\/p><p>Discover the key trends and performance patterns that shaped different sectors in Q2 2025, such as:<\/p><ul><li><p>Open rates varied by industry, from Financial Services &amp; Insurance (44.7%) to Retail (44.1%) and Media (36.3%)<\/p><\/li><li><p>Click-to-open rates declined across most verticals, underscoring the need to refine post-open engagement and CTAs<\/p><\/li><li><p>Retail maintained strong open rates and $0.21 revenue per email, though conversion-to-click rates slipped from 15.6% to 14.6%<\/p><\/li><li><p>Travel, Hospitality &amp; Entertainment saw higher engagement (39.4% opens) but revenue per email decreased to $0.48, the lowest among industries<\/p><\/li><li><p>Triggered messages continued to outperform promotions, achieving a 44.6% unique open rate compared to 40.4%<\/p><\/li><li><p>Unsubscribe rates held steady across message types, remaining low at or below 0.12%, signaling stable audience retention<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div>\t\t\t<div class=\"zeta-section-sidebar\">\n\t\t\t\t<div class=\"zeta-section-sidebar-sticky\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share\">\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share-list\">\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?text=Seth%20Rogen&u=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M16.4621 3.75373L13.9826 3.75073C11.5781 3.75073 10.0249 5.34373 10.0249 7.81198V9.68323H7.53711V13.0695H10.0249L10.0219 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data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec9da0 elementor-widget elementor-widget-recommended-articles\" data-id=\"4ec9da0\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-recommended-articles\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"zt-recommended-articles-title\">\n\t\t\t\t\tYou may also like\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/email-marketing-for-customer-acquisition\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article.png\" class=\"attachment-full size-full\" alt=\"person looking at laptop for email marketing for customer acquisition article - marketecture\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article.png 1920w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article-300x169.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article-1024x577.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article-150x85.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article-768x433.png 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/email-customer-acquisition-marketecture-article-1536x866.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tWhy Email Is the Hottest \u201cNew\u201d Channel in Ad Tech\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tDiscover why Zeta\u2019s Bryan Seltzer believes email marketing is the future of customer acquisition, powered by identity, intent data, and AI.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/balancing-ai-and-authenticity-in-email\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email--1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Lookbook\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email--1024x576.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email--300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email--150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email--768x432.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email--1536x864.jpg 1536w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Balancing_AI_Authenticity_Email-.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-reports\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tReports\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tBalancing AI and Authenticity in Email\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tLook at 20 high-performing email campaigns from T-Mobile, Chipotle, Zappos and more to learn how to emotionally engage with customers.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/email-design-trends\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Graphic showing examples of email design trend = softness.\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tMaking It Personal: Three Email Design Trends That Resonate\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tLearn three timely email design trends that foster emotional connection and enhance user experience with softness, doodles, and rounded box outlines.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5232f06 elementor-widget elementor-widget-page-end-cta\" data-id=\"5232f06\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>See Zeta's ESP in action<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\"><p>The Zeta Marketing Platform features industry-leading ESP, CDP, data + identity to enable omnichannel activation at scale. With the ESP, you can create enhanced\u00a0email and mobile\u00a0customer\u00a0experiences\u00a0with AI-powered personalization.<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request a demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/esp\/\" target=\"_blank\">Learn more<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the latest trends in email marketing performance with our quarterly benchmark report, including key metrics, industry insights, and expert analysis.<\/p>\n","protected":false},"author":119,"featured_media":116539,"menu_order":0,"template":"","tags":[],"insight-category":[4],"class_list":["post-115292","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","industry-retail","industry-travel-and-hospitality","industry-financial-services-and-insurance-fsi","industry-media-and-entertainment","topic-email-marketing-esp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Benchmark Report | Zeta<\/title>\n<meta name=\"description\" content=\"Discover the latest trends in our quarterly email benchmark report, including key metrics, industry insights, and expert analysis.\" \/>\n<meta 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