{"id":115370,"date":"2025-05-28T09:23:56","date_gmt":"2025-05-28T16:23:56","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=115370"},"modified":"2025-05-29T13:07:14","modified_gmt":"2025-05-29T20:07:14","slug":"accelerating-outcomes-across-customer-journey-zeta-next","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/accelerating-outcomes-across-customer-journey-zeta-next\/","title":{"rendered":"Zeta NEXT: From Prediction to Profit: Accelerating Outcomes Across the Customer Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115370\" class=\"elementor elementor-115370\">\n\t\t\t\t<div class=\"zeta-section-with-sidebar zeta-section-with-sidebar-share\"><div class=\"zeta-section-content\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aef998b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aef998b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edc15c6\" data-id=\"edc15c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e591013 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"e591013\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-3 article-hero-bg-color-white\">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\t<strong>Zeta NEXT:<\/strong> From Prediction to Profit: Accelerating Outcomes Across the Customer Journey\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a19c5 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"08a19c5\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--white\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-video-player\">\n\t\t\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/2rclj8crm3.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_2rclj8crm3 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/2rclj8crm3\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b178fa5 elementor-widget elementor-widget-text-editor\" data-id=\"b178fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"about-this-video\">About this video<\/h2><p data-start=\"265\" data-end=\"680\">In this engaging and fast-paced keynote with Winnie Shen, EVP of Data Cloud at Zeta, we reimagine the modern marketer\u2019s challenge\u2014not as a lack of data, but as a lack of clarity. Winnie introduces the <strong>Answers Framework<\/strong>, a powerful system rooted in four pillars\u2014Predictability, Profitability, Performance, and Productivity\u2014designed to bridge the gap between insights and action.<\/p><p data-start=\"682\" data-end=\"1082\">Explore how <em data-start=\"694\" data-end=\"716\">circles of influence<\/em> reshape targeting strategy, how AI-driven signal analysis uncovers non-obvious predictors of conversion, and why real-time decision-making beats rearview reporting. From hotel chains to insurance brands, this presentation spans real-world case studies across verticals\u2014showcasing how Zeta\u2019s data science turns noise into narrative and strategy into performance.<\/p><p data-start=\"1084\" data-end=\"1229\">This isn&#8217;t about dashboards\u2014it&#8217;s about decisions. And it&#8217;s already driving stronger engagement and more efficient acquisition for Zeta\u2019s clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div>\t\t\t<div class=\"zeta-section-sidebar\">\n\t\t\t\t<div class=\"zeta-section-sidebar-sticky\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share\">\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share-list\">\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?text=Seth%20Rogen&u=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M16.4621 3.75373L13.9826 3.75073C11.5781 3.75073 10.0249 5.34373 10.0249 7.81198V9.68323H7.53711V13.0695H10.0249L10.0219 20.2507H13.5026L13.5056 13.0695H16.3601L16.3579 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\/>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<defs>\n\t\t\t\t\t\t\t\t\t\t<clipPath id=\"clip0_250_943\">\n\t\t\t\t\t\t\t\t\t\t\t<rect width=\"24\" height=\"24\" fill=\"white\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/clipPath>\n\t\t\t\t\t\t\t\t\t<\/defs>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c3cb9f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c3cb9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57971b5\" data-id=\"57971b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail.jpg\" class=\"attachment-full size-full\" alt=\"Cover image for The Power of Predictability and Profitable Customers from Zeta NEXT Chicago\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail.jpg 1920w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail-1024x576.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail-768x432.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/thumbnail-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-videos\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVideos\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tZeta NEXT: The Power of Predictability and Profitable Customers\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tWatch as Ed See from Zeta and Nicole Kane from Bimbo Bakeries discuss marketing strategies, retail media networks, and brand relationships.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read 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class=\"attachment-large size-large\" alt=\"Two people looking at devices smiling\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/06\/GenAI_Marketing_Hub-1024x578.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/06\/GenAI_Marketing_Hub-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/06\/GenAI_Marketing_Hub-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/06\/GenAI_Marketing_Hub-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/06\/GenAI_Marketing_Hub.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tGenerative AI for Marketing\u2014Content to Customer Journeys\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tGenerative AI for marketing? Most marketers are still experimenting. Check out where we are today\u2014and where gen AI will take you tomorrow.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Watch as Winnie Shen introduces Zeta\u2019s Answers Framework\u2014blending AI, signal intelligence, and identity data to turn marketing insight into high-impact 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