{"id":115635,"date":"2025-07-02T08:48:50","date_gmt":"2025-07-02T15:48:50","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&p=115635"},"modified":"2025-07-08T13:19:43","modified_gmt":"2025-07-08T20:19:43","slug":"cozy-earth-drives-a-10-lift-in-roas-and-0-45-ctr-with-zetas-newsletter-sponsorship-strategy","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/case-studies\/cozy-earth-drives-a-10-lift-in-roas-and-0-45-ctr-with-zetas-newsletter-sponsorship-strategy\/","title":{"rendered":"Cozy Earth Drives a 10% Lift in ROAS and 0.45% CTR with Zeta\u2019s Newsletter Sponsorship Strategy\u00a0"},"content":{"rendered":"\t\t
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\"Zeta<\/p>

Case Study<\/span><\/p>

Cozy Earth Drives a 10% Lift in ROAS and 0.45% CTR With Zeta's Newsletter Sponsorship Strategy<\/span><\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Founded in 2011, Cozy Earth is a luxury home goods and apparel brand known for <\/span>ethically-produced<\/span>, ultra-soft textiles that regulate body temperature and are built to last. With five of their products featured on <\/span><\/span>Oprah\u2019s Favorite Things<\/span><\/span> list for five consecutive years, the company has carved out a reputation for comfort and quality. Recently, Cozy Earth set out to expand its product relevance beyond the bedroom<\/span>,<\/span> aiming to become the top loungewear choice for frequent travelers.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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The Results
The Zeta-powered campaign delivered standout performance:<\/span><\/span>\u00a0<\/span><\/p>\n

\u00a0<\/p><\/h4>\n\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t0.45%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCTR from travel publications\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t15000+<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tnew site visits driven by campaign exposure \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tlift in ROAS during the sponsorship window\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tunique subscribers reached through sponsored newsletters \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/h2>\n

The Challenge<\/b>\u00a0<\/span><\/h2>\n

As Cozy Earth evolved its brand identity to include premium travel loungewear, the marketing team faced a new challenge: how to effectively reach a niche audience of seasoned travelers and drive meaningful engagement. They needed to broaden their customer base while <\/span>maintaining<\/span> strong brand alignment and maximizing return on ad spend (ROAS). Key success metrics included click-through rate (CTR) and overall campaign ROI.<\/span><\/span>\u00a0<\/span><\/p>\n

The Solution<\/b>\u00a0<\/span><\/h2>\n

Zeta partnered with Cozy Earth to craft a targeted brand awareness campaign focused on newsletter sponsorships in categories that naturally aligned with the brand\u2019s elevated aesthetic, including travel, food, and home. Zeta recommended that Cozy Earth sponsor curated, high-quality newsletters like <\/span>Travel & Leisure<\/span><\/i>, <\/span>Taste of Home<\/span><\/i>, <\/span>Southern Living<\/span><\/i>, and <\/span>Martha Stewart\u2019s Everyday Cooking<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

Each sponsored issue featured Cozy Earth as the exclusive brand sponsor, maximizing share of voice and reinforcing trust. Visually immersive native ads depicted travelers lounging in Cozy Earth\u2019s apparel, from in-flight comfort to post-arrival relaxation, showcasing the brand\u2019s premium positioning and travel-ready products.<\/span>\u00a0<\/span><\/p>\n

By integrating native advertising within trusted content environments and precisely targeting travel-minded consumers, Zeta enabled Cozy Earth to reach new audiences, build brand equity, and drive measurable sales results.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tYou may also like\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zeta partnered with Cozy Earth to craft a brand awareness campaign through newsletter sponsorships with brands in travel, food, and home categories.<\/p>\n","protected":false},"author":122,"featured_media":115639,"menu_order":0,"template":"","tags":[],"insight-category":[2],"class_list":["post-115635","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-case-studies","industry-retail","topic-email-marketing-esp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"2","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"\nCozy Earth Drives a 10% Lift in ROAS and 0.45% CTR with Zeta\u2019s Newsletter Sponsorship Strategy\u00a0<\/title>\n<meta name=\"description\" content=\"See how Cozy\u202fEarth achieved a 10% lift in ROAS and a 0.45% CTR by leveraging Zeta\u2019s newsletter sponsorship strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/resource-center\/case-studies\/cozy-earth-drives-a-10-lift-in-roas-and-0-45-ctr-with-zetas-newsletter-sponsorship-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cozy Earth Drives a 10% Lift in ROAS and 0.45% CTR with Zeta\u2019s Newsletter Sponsorship Strategy\u00a0 | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"See how Cozy\u202fEarth achieved a 10% lift in ROAS and a 0.45% CTR by leveraging Zeta\u2019s newsletter sponsorship strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zetaglobal.com\/resource-center\/case-studies\/cozy-earth-drives-a-10-lift-in-roas-and-0-45-ctr-with-zetas-newsletter-sponsorship-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeta Global\" \/>\n<meta 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