{"id":115923,"date":"2025-08-01T10:50:35","date_gmt":"2025-08-01T17:50:35","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=115923"},"modified":"2025-08-04T06:13:41","modified_gmt":"2025-08-04T13:13:41","slug":"2025-holiday-shopping-trends-report","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/2025-holiday-shopping-trends-report\/","title":{"rendered":"2025 Holiday Shopping Trends Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115923\" class=\"elementor elementor-115923\">\n\t\t\t\t<div class=\"zeta-section-with-sidebar zeta-section-with-sidebar-share\"><div class=\"zeta-section-content\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e0e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e0e7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ebd190\" data-id=\"4ebd190\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d34210b elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"d34210b\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-4 article-hero-bg-color-blue\">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\t<strong>Holiday Shopping Trends Report 2025:<\/strong> Holiday Intelligence Unwrapped\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__short\">\n\t\t\t\t\t\t<p data-start=\"256\" data-end=\"280\">Holiday 2025 won\u2019t wait.<\/p>\n<p data-start=\"282\" data-end=\"555\">With just 26 shopping days between Black Friday and Christmas, time is no longer a luxury\u2014it\u2019s your most critical margin.<\/p>\n<p data-start=\"282\" data-end=\"555\">Consumer wallets are tighter, competition is fiercer, and attention spans? Shorter than ever. Brands must act fast, act smart, and act with intent.<\/p>\n<p data-start=\"557\" data-end=\"717\">Welcome to <strong data-start=\"568\" data-end=\"614\">Zeta\u2019s Holiday 2025 Retail Marketing Guide<\/strong>\u2014your blueprint to compete and convert in a season defined by compression, caution, and creativity.<\/p>\n<p data-start=\"2741\" data-end=\"2911\">The report is packed with first-party data, actionable tactics, and real-world examples to help you outperform. Whether you're aiming to win the early shopper, convert the cautious spender, or dominate the final-week frenzy, this is the tool you need.<\/p>\n<p data-start=\"719\" data-end=\"744\">\ud83d\udc49 <strong data-start=\"722\" data-end=\"744\">Download the Report Now!<\/strong><\/p>\n<p data-start=\"719\" data-end=\"744\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-116313 size-full\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center.jpg\" alt=\"Featured image graphic with the cover of the 2025 holiday shopping trends guide\" width=\"1218\" height=\"686\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center.jpg 1218w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-768x433.jpg 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"article-hero__form\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-hero__head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"article-hero__form-title\">\n\t\t\t\t\t\t\t\t\tDownload the Report!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div id=\"marketo-embed_1001_68cd3107409f1\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"eBook\"\n\t\t\tdata-thankyou=\".article-hero__thankyou\"\n\t\t\tdata-thankyouhide=\".article-hero__head\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd3107409f1\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"article-hero__thankyou\" style=\"display: none;\">\n\t\t\t\t\t\t<div class=\"article-hero__heading\">Thanks for your interest!<\/div>\n\t\t\t\t\t\t<div class=\"article-hero__description\"><p>You'll receive an email with your download shortly.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84eb385 elementor-widget elementor-widget-text-editor\" data-id=\"84eb385\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"whats-inside-the-guide\">What\u2019s Inside the Guide?<\/h2><p>\u23f1\ufe0f <strong>A Season That\u2019s Shorter\u2014and Riskier<\/strong><\/p><p>Christmas falls on a Thursday, giving retailers one fewer day than 2024 and six fewer than 2023 to hit revenue goals. That\u2019s not just a calendar detail\u2014it\u2019s a conversion crisis.<\/p><p>\ud83d\udca1 <strong>Data-Backed Insight Into the 2025 Consumer<\/strong><\/p><p>This isn\u2019t about guessing\u2014it\u2019s about knowing. We surveyed thousands of U.S. shoppers to unpack:<\/p><ul><li>Who\u2019s spending (and who\u2019s not)<\/li><li>When they\u2019re shopping (spoiler: late)<\/li><li>What they\u2019re gifting (expect a rise in practical purchases and experience gifts)<\/li><li>Where they&#8217;re influenced (mobile, search, and social are leading the charge)<\/li><\/ul><p>\ud83d\udcc9 <strong>Budgets Are Tighter, But Big-Ticket Buyers Are Still In Play<\/strong><\/p><p>While budget-conscious shoppers are rising, 33% still plan to spend over $1,000. It\u2019s not about offering the deepest discount\u2014it\u2019s about delivering the right value, to the right shopper, at the right time.<\/p><p data-start=\"1155\" data-end=\"1211\">\ud83d\udee0\ufe0f <strong data-start=\"1164\" data-end=\"1209\">7 Plays to Compete in a Compressed Season<\/strong><\/p><p data-start=\"1212\" data-end=\"1504\">From building a dynamic \u201cconversion command center\u201d to launching localized offers, testing fast, and letting AI steer real-time decisions\u2014this guide reveals the 7 most critical retail strategies to move faster, market smarter, and drive impact during every single day of the short season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div>\t\t\t<div class=\"zeta-section-sidebar\">\n\t\t\t\t<div class=\"zeta-section-sidebar-sticky\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share\">\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share-list\">\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?text=Seth%20Rogen&u=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M16.4621 3.75373L13.9826 3.75073C11.5781 3.75073 10.0249 5.34373 10.0249 7.81198V9.68323H7.53711V13.0695H10.0249L10.0219 20.2507H13.5026L13.5056 13.0695H16.3601L16.3579 9.68398H13.5056V8.09623C13.5056 7.33273 13.6864 6.94648 14.6801 6.94648L16.4546 6.94573L16.4621 3.75373Z\" fill=\"black\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/x.com\/share?t=Seth%20Rogen&url=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\" 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8.26451ZM10.1724 19C10.1724 19 10.2118 10.4401 10.1724 9.55378H13.1737V10.9237H13.1537C13.5484 10.2791 14.2593 9.33196 15.8781 9.33196C17.8531 9.33196 19.3334 10.6821 19.3334 13.5836V19H16.3326V13.9465C16.3326 12.6768 15.8984 11.8103 14.8121 11.8103C13.9833 11.8103 13.4893 12.3944 13.2723 12.9591C13.193 13.1601 13.1737 13.4424 13.1737 13.7247V19H10.1724Z\" fill=\"black\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"mailto:?subject=Seth%20Rogen&body=Seth%20Rogen%20https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M6 8.00004L10.65 11.5429C11.45 12.1524 12.55 12.1524 13.35 11.5429L18 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t<path d=\"M17.4444 7H6.55556C5.69645 7 5 7.63959 5 8.42857V15.5714C5 16.3604 5.69645 17 6.55556 17H17.4444C18.3036 17 19 16.3604 19 15.5714V8.42857C19 7.63959 18.3036 7 17.4444 7Z\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a data-url=\"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight\/115923\" href=\"javascript:void(0);\" class=\"zeta-section-sidebar-share-item zeta-section-sidebar-share-item-copy\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<g clip-path=\"url(#clip0_250_943)\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M9.65918 14.342L14.3421 9.65906\" stroke=\"black\" stroke-width=\"1.56097\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t\t<path d=\"M10.8298 8.20367L13.0293 6.00855C13.6898 5.35875 14.5803 4.99626 15.5068 5.00003C16.4334 5.0038 17.3209 5.37354 17.976 6.0287C18.6312 6.68386 19.0009 7.57136 19.0047 8.49789C19.0085 9.42442 18.646 10.3149 17.9962 10.9754L15.7967 13.1712\" stroke=\"black\" stroke-width=\"1.56097\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8.20428 10.8298L6.00916 13.0293C5.35936 13.6898 4.99687 14.5802 5.00064 15.5068C5.00441 16.4333 5.37415 17.3208 6.02931 17.976C6.68447 18.6311 7.57197 19.0009 8.4985 19.0046C9.42503 19.0084 10.3155 18.6459 10.976 17.9961L13.1718 15.7966\" stroke=\"black\" stroke-width=\"1.56097\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<defs>\n\t\t\t\t\t\t\t\t\t\t<clipPath id=\"clip0_250_943\">\n\t\t\t\t\t\t\t\t\t\t\t<rect width=\"24\" height=\"24\" fill=\"white\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/clipPath>\n\t\t\t\t\t\t\t\t\t<\/defs>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04038ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"04038ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2e16e7\" data-id=\"d2e16e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44c971 elementor-widget elementor-widget-recommended-articles\" data-id=\"f44c971\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-recommended-articles\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"zt-recommended-articles-title\">\n\t\t\t\t\tMore strategies to win Holiday 2025\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/retail-returns-reverse-logistics-challenges\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns.jpg\" class=\"attachment-full size-full\" alt=\"two people walking looking at each other with orange background\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns.jpg 1920w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Image-Holiday-Retail-Returns-1536x866.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tThe Growing Challenge of Retail Returns and Reverse Logistics\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tExplore the rising challenge of retail returns, nearing $890B. Learn strategies to mitigate retail returns with reverse logistics.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/essential-email-deliverability-strategies\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Holiday_Deliverability-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"person carrying wrapped gifts\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Holiday_Deliverability-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Holiday_Deliverability-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Holiday_Deliverability-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Holiday_Deliverability-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Holiday_Deliverability.jpg 1219w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tEssential Email Deliverability Strategies to Help Ensure Holiday Success\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tPeak seasons like the holidays can be challenging when it comes to maintaining and maximizing email deliverability. Follow this advice from our experts.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/ai-for-holiday-marketing-retail\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Person holding shopping bag looking off\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image-1536x866.jpg 1536w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Holiday-AI-image.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tHow Retail Marketers Can Leverage AI to Win The Holiday Season\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tDiscover how AI can transform holiday retail marketing in 2025, from personalized pricing to churn prevention.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27b537 elementor-widget elementor-widget-page-end-cta\" data-id=\"e27b537\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Learn more about Zeta<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\"><p>Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request a demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_blank\">Learn more<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the top holiday shopping trends for 2025, including data-backed insights and retail strategies to win a shorter, more competitive season.<\/p>\n","protected":false},"author":119,"featured_media":116313,"menu_order":0,"template":"","tags":[],"insight-category":[4],"class_list":["post-115923","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","industry-retail","topic-cmo-strategy","topic-omnichannel-marketing"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"4","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Shopping Trends 2025 for Retail Marketers | Zeta<\/title>\n<meta name=\"description\" content=\"Discover the top holiday shopping trends for 2025\u2014get data-backed insights and retail strategies to win a shorter, more competitive season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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