{"id":116622,"date":"2025-08-27T13:37:32","date_gmt":"2025-08-27T20:37:32","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=116622"},"modified":"2025-08-27T13:39:55","modified_gmt":"2025-08-27T20:39:55","slug":"from-click-to-cart-how-aerosoles-scaled-customer-acquisition-with-zeta","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/from-click-to-cart-how-aerosoles-scaled-customer-acquisition-with-zeta\/","title":{"rendered":"From Click to Cart: How Aerosoles Scaled Customer Acquisition with Zeta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"116622\" class=\"elementor elementor-116622\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-410e551 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"410e551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79e1e5\" data-id=\"c79e1e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef40d0 elementor-widget elementor-widget-hero\" data-id=\"1ef40d0\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  \">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><p><img decoding=\"async\" class=\"alignnone size-medium wp-image-116623\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_LOGOS-300x81.png\" alt=\"Aersoles Logo\" width=\"300\" height=\"81\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_LOGOS-300x81.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_LOGOS-150x40.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_LOGOS.png 516w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><span style=\"font-size: 24px;color: #0115a9\">Case Study<\/span><\/p><h1><span class=\"TextRun MacChromeBold SCXW204211508 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW204211508 BCX0\">From Click to Cart: How Aerosoles Scaled Customer Acquisition with Zeta<\/span><\/span><span class=\"EOP SCXW204211508 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\"><p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Aerosoles is a women\u2019s footwear brand known for combining comfort with style. Since 1987, the company has created durable, fashion-forward shoes designed for women who do it all. With a broad customer base, Aerosoles sought to expand its reach by acquiring new customers beyond traditional digital channels.<\/span>\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper spectrum\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-spectrum-direction=\"left\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_Hero-768x510.jpg\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_Hero-1024x679.jpg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Aersoles_CaseStudy_Hero.jpg\" alt=\"From Click to Cart: How Aerosoles Scaled Customer Acquisition with Zeta\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddfd8b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ddfd8b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb918fc\" data-id=\"eb918fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a2846c elementor-widget elementor-widget-floating-card-numbers\" data-id=\"3a2846c\" data-element_type=\"widget\" data-widget_type=\"floating-card-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"floating-card-numbers floating-card-numbers floating-card-numbers--bottom\">\n\t<div class=\"floating-card-numbers__container container\">\n\t\t<div class=\"floating-card-numbers__wrapper grid\">\n\t\t\t<div class=\"floating-card-numbers__inner\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__items floating-card-numbers__items--col-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"\" data-number-suffix=\"Results\">Results<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"5\" data-number-suffix=\"X\">5X<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\treturn on ad spend \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"23\" data-number-suffix=\"%\">23%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tlower cost per acquisition \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef7927 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef7927\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-095591d\" data-id=\"095591d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2cd251 elementor-widget elementor-widget-text-editor\" data-id=\"e2cd251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #0115a9;\"><b>The Challenge<\/b>\u00a0<\/span><\/h2><p><span class=\"TextRun SCXW69942680 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW69942680 BCX0\">Aerosoles wanted to grow their online sales by diversifying their acquisition strategy beyond search and social. While many of their customers made purchases after viewing ads without clicking, the brand needed a partner that could reach high-intent prospects, drive post-view conversions (PVCs), and meet performance goals around return on ad spend (ROAS) and cost per acquisition (CPA).<\/span><\/span><span class=\"EOP SCXW69942680 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><h2><span style=\"color: #0115a9;\"><b>The Solution<\/b>\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Zeta Global partnered with Aerosoles to launch a customer acquisition campaign focused on performance, personalization, and precision targeting. Zeta\u2019s identity-based platform allowed Aerosoles to engage high-intent female shoppers across channels, formats, and devices, particularly within email and display environments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Using Zeta\u2019s AI-powered audience forecasting and 1,400+ real-time behavioral and transactional signals, the campaign delivered personalized creative highlighting top-selling products and seasonal promotions. Rather than directing traffic to a general homepage, shoppers were sent straight to curated product pages, increasing conversion potential.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Zeta\u2019s proprietary algorithms continuously optimized campaign delivery, targeting users who added items to their cart and showing ads to similar high-propensity buyers. The campaign evolved into an always-on strategy, scaling efficiently while maintaining low CPA and strong ROAS.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Aerosoles exceeded their acquisition goals and turned new customers into loyal buyers, proof that Zeta\u2019s people-based marketing and omnichannel reach delivers measurable growth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92e8029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92e8029\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2952e2a\" data-id=\"2952e2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6d311d elementor-widget elementor-widget-recommended-articles\" data-id=\"a6d311d\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aerosoles is a women\u2019s footwear brand known for combining comfort with style. Since 1987, the company has created durable, fashion-forward shoes designed for women who do it all. With a broad customer base, Aerosoles sought to expand its reach by acquiring new customers beyond traditional digital channels.<\/p>\n","protected":false},"author":122,"featured_media":116627,"menu_order":0,"template":"","tags":[],"insight-category":[2],"class_list":["post-116622","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-case-studies","industry-retail","topic-email-marketing-esp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"2","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Click to Cart: How Aerosoles Scaled Customer Acquisition with Zeta<\/title>\n<meta name=\"description\" content=\"See how Cozy\u202fEarth achieved a 10% lift in ROAS and a 0.45% CTR by leveraging Zeta\u2019s 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