{"id":116645,"date":"2025-09-02T05:30:00","date_gmt":"2025-09-02T12:30:00","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=116645"},"modified":"2025-09-02T04:14:58","modified_gmt":"2025-09-02T11:14:58","slug":"august-zeta-economic-index-shows-households-rebalancing-not-retreating","status":"publish","type":"post","link":"https:\/\/zetaglobal.com\/news\/august-zeta-economic-index-shows-households-rebalancing-not-retreating\/","title":{"rendered":"August Zeta Economic Index Shows Households Rebalancing, Not Retreating"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"116645\" class=\"elementor elementor-116645\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f025e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f025e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7ecda\" data-id=\"2a7ecda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92cdda6 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"92cdda6\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1 \">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tAugust Zeta Economic Index Shows Households Rebalancing, Not Retreating\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-597d978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"597d978\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17302e8\" data-id=\"17302e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3758a03 elementor-widget elementor-widget-text-editor\" data-id=\"3758a03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"none\">Selective pullbacks in non-essentials are offset by rising intent in key growth indicators, keeping the ZEI in the \u201cActive\u201d range<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">NEW YORK\u2014September 2, 2025<\/span><\/b> <span data-contrast=\"none\">\u2014 <\/span><a href=\"https:\/\/zetaglobal.com\/\"><span data-contrast=\"none\">Zeta Global<\/span><\/a><span data-contrast=\"none\"> (NYSE: ZETA), the AI Marketing Cloud, today released the August 2025 <\/span><a href=\"https:\/\/tools.zetaglobal.com\/zeta-economic-index\/\"><span data-contrast=\"none\">Zeta Economic Index<\/span><\/a><span data-contrast=\"none\"> (ZEI), a real-time read on U.S. consumer behavior powered by generative AI and signals from over 245 million consumers. August\u2019s ZEI finds households rebalancing, not retreating. Non-essential spend eased while forward-looking intent, including online browsing engagement and new-mover signals, picked up, aided by back-to-school planning across apparel, electronics, and dorm essentials. The result is a stabilizing macro backdrop with activity holding in the \u201cActive\u201d range.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Unlike survey-based gauges or lagging reports, the Zeta Economic Index synthesizes over 20 proprietary signals including spend, browsing, credit, and life-event indicators to reveal intent before it becomes spend.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The\u202fEconomic Index Score fell 0.9% month-over-month (MoM) to 67.2, marking its fifth straight monthly decline as consumers recalibrate spending and borrowing, <\/span><span data-contrast=\"none\">a continuation of July\u2019s trends<\/span><span data-contrast=\"auto\">.<\/span> <span data-contrast=\"none\">Households in August showed sharper rebalancing than in July, with clear signals of pullback in big-ticket categories. Discretionary Spend Propensity dropped to 5.7% MoM, extending summer&#8217;s downtrend as households trimmed non-essential purchases. Credit Line Expansion Intent fell 22.8% MoM, its steepest retreat in recent months, signaling that consumers are hitting pause on borrowing appetite. <\/span><span data-contrast=\"auto\">Yet, on a year-over-year (YoY) basis, intent is up 9%, pointing to a more resilient underlying trend.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">August sector trends reinforce the pattern of selective consumer behavior:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Retail rose 4.0 points MoM, as in-store activity increased, and consumers shifted from splurge to staple purchases with back-to-school driving a clear mid-August spike.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Travel fell 5.0 points MoM, reflecting a post-summer cooldown in bookings and mobility.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Automotive slipped 4.0 points MoM, with an overall 20-point decline YoY as part of the larger pullback in big-ticket categories.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dining saw a 3.0-point MoM lift reflecting seasonal leisure spend, a category that has also seen a 13-point YoY increase.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Financial Services and Healthcare each declined 3.0 points MoM, indicating a recent reduced appetite for credit products and elective care.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Technology edged down 1.0 point MoM after recent bursts of consumer enthusiasm.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Labor market uncertainty is also weighing on consumer confidence. Job Market Sentiment weakened 3.6% MoM, while Automotive Purchase Intent declined 7.1% MoM, amplifying the signals of pullback in big-ticket commitments.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Yet the consumer isn&#8217;t stepping back entirely. August data also revealed positive offsets:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Time Browsing Online rose 4.7% MoM, consistent with digital planning and pre-holiday engagement.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Out of Home Movement climbed 2.0% MoM, suggesting Americans continue to spend in the physical world despite tightening budgets.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Retail Visitation Index inched up 2.2% MoM, a modest but notable increase given declines in discretionary categories.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">\u201cRight now, consumer strength isn\u2019t about spending more, it\u2019s about spending smarter,\u201d said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. \u201cZEI\u2019s real-time behavior signals cut through seasonal noise, including back-to-school, to show where demand is forming next. Marketers who act on these leading indicators will capture growth while others wait on lagging reports.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As households navigate fall preparation amid ongoing economic uncertainty, the data shows not just changing purchase patterns, but evolving priorities shaped by both immediate needs and longer-term caution. The overarching result is a consumer who is selective and thoughtful rather than impulsive, reallocating spend instead of reducing activity.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The Zeta Economic Index is publicly available<\/span><a href=\"https:\/\/tools.zetaglobal.com\/zeta-economic-index\/?\"><span data-contrast=\"none\"> here<\/span><\/a><span data-contrast=\"none\"> and is provided as a complimentary service. It should not be considered investment advice or be relied upon to make investment decisions.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">About Zeta Global<\/span><\/b>\u00a0<br \/><span data-contrast=\"none\">Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform \u2013 powered by one of the industry\u2019s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to <\/span><a href=\"https:\/\/zetaglobal.com\/\"><span data-contrast=\"none\">www.zetaglobal.com<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Forward-Looking Statements<\/span><\/b>\u00a0<br \/><span data-contrast=\"none\">This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201ccould,\u201d \u201cestimates,\u201d \u201cexpect,\u201d \u201cforecast,\u201d \u201cguidance,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201coutlook,\u201d \u201cplan,\u201d \u201cprojects,\u201d \u201cshould,\u201d \u201csuggests,\u201d \u201ctargets,\u201d \u201cwill,\u201d \u201cwould\u201d and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Contacts\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<br \/><\/span><b><span data-contrast=\"none\">Investor Relations\u00a0 <\/span><\/b>\u00a0<br \/><span data-contrast=\"none\">Matt Pfau\u00a0 <\/span>\u00a0<br \/><a href=\"mailto:ir@zetaglobal.com\"><span data-contrast=\"none\">ir@zetaglobal.com<\/span><\/a><span data-contrast=\"none\">\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Press\u00a0 <\/span><\/b>\u00a0<br \/><span data-contrast=\"none\">Candace Dean<\/span>\u00a0<br \/><a href=\"mailto:press@zetaglobal.com\"><span data-contrast=\"none\">press@zetaglobal.com<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>August Zeta Economic Index Shows Households Rebalancing, Not Retreating Selective pullbacks in non-essentials are offset by rising intent in key growth indicators, keeping the ZEI in the \u201cActive\u201d range   NEW YORK\u2014September 2, 2025 \u2014 Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today released the August 2025\u2026<\/p>\n","protected":false},"author":117,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[600],"tags":[],"class_list":["post-116645","post","type-post","status-publish","format-standard","hentry","category-press-releases-es"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":21,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>August Zeta Economic Index Shows Households Rebalancing, Not Retreating | Zeta Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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