{"id":116737,"date":"2025-09-04T07:32:25","date_gmt":"2025-09-04T14:32:25","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=116737"},"modified":"2025-09-04T07:39:55","modified_gmt":"2025-09-04T14:39:55","slug":"email-footer-optimization","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/email-footer-optimization\/","title":{"rendered":"The Most Underused Real Estate in Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"116737\" class=\"elementor elementor-116737\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8edd507 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8edd507\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db64c5f\" data-id=\"db64c5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3ddcaf elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"b3ddcaf\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-2 \">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\t<span><span>The Most <strong>Underused Real Estate<\/strong> in Email Marketing<\/span><\/span>\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"zeta-section-with-sidebar zeta-section-with-sidebar-share\"><div class=\"zeta-section-content\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2e208 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd2e208\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80ed264\" data-id=\"80ed264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a228f elementor-widget elementor-widget-text-editor\" data-id=\"68a228f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers spend hours perfecting subject lines, crafting persuasive calls to action, and fine-tuning visual hierarchy. Every detail of an email is scrutinized, until we get to the footer. That last scrollable section often gets tossed in as an afterthought, packed with legal disclaimers and perfunctory links.<\/p>\n<p>But email footer optimization is more than just a compliance necessity. When designed with intention, it becomes a strategic asset. It can reinforce your brand, improve the customer experience, encourage engagement, and even boost conversions. And unlike the hero image, which competes for attention, the footer appears just as the recipient decides what to do next.<\/p>\n<p>Done right, it becomes your digital closing argument.<\/p>\n<h2 id=\"why-the-footer-deserves-a-closer-look\">Why the Footer Deserves a Closer Look<\/h2>\n<p>At a minimum, your footer needs to meet regulatory requirements like a physical address and an unsubscribe link. That\u2019s non-negotiable under laws like CAN-SPAM, GDPR, and CASL. But compliance is just the baseline. Smart brands use this space to drive trust and interaction.<\/p>\n<p>Consistency is key. Your footer should match the tone and design of the rest of your message. If your email uses a sleek color palette and clean typography, the footer should follow suit. Otherwise, it feels like a cut-and-paste job, and your brand equity takes a hit.<\/p>\n<p>Footer content also needs to be functional. Add icons that link to your social media profiles. Make sure support information is visible and usable. And if you\u2019ve got a loyalty program, seasonal promotion, or high-performing blog post to share, this is your last chance to highlight it. A soft CTA here can extend the value of your message without overwhelming it.<\/p>\n<h2 id=\"design-like-it-matters-because-it-does\">Design Like It Matters. Because It Does<\/h2>\n<p>Footers need to work across every screen size, especially mobile. That means no squint-worthy fonts or crowded layouts. Every element should be touch-friendly and visually distinct, with enough contrast to remain readable in any lighting condition. Accessibility isn\u2019t just a nice-to-have, it\u2019s table stakes.<\/p>\n<p>Using iconography can boost scannability, helping readers find what they\u2019re looking for faster. A well-placed shopping bag, envelope, or app store badge can convey meaning more efficiently than text alone. And while you\u2019re at it, consider adding a \u201crecovery\u201d module, a thin banner just above the footer that repeats a key offer or rephrases your primary CTA. It\u2019s a smart way to re-engage those who scroll without clicking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f22b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6f22b5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee01b8e elementor-widget elementor-widget-text-editor\" data-id=\"ee01b8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"checklist-for-designing-a-new-email-footer\">Checklist for Designing a New Email Footer\u202f<\/h3>\n<p><span data-contrast=\"auto\">Use this checklist to ensure your creative team covers all the essentials:\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1440}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Physical address<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">unsubscribe link<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">for compliance\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Logo<\/span><\/b><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">brand colors<\/span><\/b><span data-contrast=\"auto\">, and<\/span><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">approved fonts<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Social media icons<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">with active links\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Customer service email<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">or<\/span><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">contact number<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Optional CTA<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">(e.g., link to website, blog, or offer)\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Mobile-responsive layout<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Visual iconography<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">to support scannability\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Recovery module<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">with repeated promotion or offer\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u202f<\/span><b><span data-contrast=\"auto\">Links to Privacy Policy or Terms of Use<\/span><\/b><span data-contrast=\"auto\">, if applicable\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Tested <\/span><\/b><span data-contrast=\"auto\">across clients and devices\u202f<\/span><span data-ccp-props=\"{&quot;335559685&quot;:2160,&quot;469777462&quot;:[720,2160],&quot;469777927&quot;:[0,0],&quot;469777928&quot;:[0,8]}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e1af4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e0e1af4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b77945 elementor-widget elementor-widget-text-editor\" data-id=\"1b77945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"inspiration-worth-stealing\">Inspiration Worth Stealing<\/h2>\n<p>The best footers combine function and flair. Patagonia reinforces its mission with sustainability links next to the legal copy. Starbucks pairs modern design with friendly social prompts that echo its in-store tone. Target and Ulta Beauty use their footers to promote deals and drive app downloads without overwhelming the user. Even minimalist brands like Ralph Lauren find ways to make the footer feel on-brand, although it\u2019s worth noting that style shouldn\u2019t come at the expense of accessibility.<\/p>\n<p>Whether it\u2019s the high-contrast utility of Pep Boys or the cross-promotional clarity of TJ Maxx, great footers respect the user\u2019s time and attention. They provide value right up to the last pixel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e4457 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"f4e4457\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay_speed&quot;:25000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Pep-Boys-footer-1.png\" alt=\"Pep Boys - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Ralph-Lauren-footer.png\" alt=\"Ralph Lauren - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Ulta-Beauty-footer.png\" alt=\"Ulta Beauty - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/United-footer.png\" alt=\"United Airlines - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Starbucks-footer.png\" alt=\"Starbucks - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Target-footer.png\" alt=\"Target- email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/TJX-footer-1.png\" alt=\"TJX - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/UA-footer.png\" alt=\"Under Armour - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Southwest-footer.png\" alt=\"Southwest Airlines - email footer example\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/09\/Patagonia-footer-1.png\" alt=\"Patagonia - email footer example\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c42c9 elementor-widget elementor-widget-text-editor\" data-id=\"a4c42c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"where-to-start-with-email-footer-optimization\">Where to Start With Email Footer Optimization<\/h2>\n<p>If your footers are an afterthought today, start by auditing what you\u2019re sending. Look for inconsistencies, missed opportunities, and compliance gaps. Then define what role your footer should play. Is it simply legal scaffolding, or can it drive engagement and reinforce offers?<\/p>\n<p>Once you\u2019ve decided what matters most, gather the right assets, like logos, color codes, icon sets and social handles, and design a responsive, brand-aligned footer that supports your broader goals. Test it across devices. Track how people interact with it. Iterate based on real data.<\/p>\n<h2 id=\"make-every-pixel-work-harder-with-zeta\">Make Every Pixel Work Harder with Zeta<\/h2>\n<p>Your email footer shouldn\u2019t be dead weight. It should be a powerful tool in your messaging arsenal. When crafted strategically, it leaves a final impression that builds trust, drives clicks, and keeps the brand conversation going.<\/p>\n<p>Zeta\u2019s creative and strategic teams help brands turn every inch of their email templates into performance drivers. From design systems to dynamic personalization, we bring precision and polish to every send.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<\/div>\t\t\t<div class=\"zeta-section-sidebar\">\n\t\t\t\t<div class=\"zeta-section-sidebar-sticky\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share\">\n\t\t\t\t\t\t<div class=\"zeta-section-sidebar-share-list\">\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?text=Seth%20Rogen&u=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M16.4621 3.75373L13.9826 3.75073C11.5781 3.75073 10.0249 5.34373 10.0249 7.81198V9.68323H7.53711V13.0695H10.0249L10.0219 20.2507H13.5026L13.5056 13.0695H16.3601L16.3579 9.68398H13.5056V8.09623C13.5056 7.33273 13.6864 6.94648 14.6801 6.94648L16.4546 6.94573L16.4621 3.75373Z\" fill=\"black\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/x.com\/share?t=Seth%20Rogen&url=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M17.0177 5H19.4711L14.1113 10.9306L20.4166 19H15.4793L11.6124 14.1063L7.18721 19H4.73247L10.4652 12.6572L4.41663 5H9.47895L12.9743 9.47358L17.0177 5ZM16.1565 17.5785H17.5163L8.74062 6.3472H7.28163L16.1565 17.5785Z\" fill=\"black\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.51157 19V9.55376H5.51077V18.9999H8.51157V19ZM7.01149 8.26451C8.0576 8.26451 8.70924 7.53854 8.70924 6.63208C8.68946 5.70547 8.0576 5 7.0311 5C6.00444 5.00003 5.33337 5.7055 5.33337 6.63211C5.33337 7.53857 5.98466 8.26454 6.99173 8.26454L7.01149 8.26451ZM10.1724 19C10.1724 19 10.2118 10.4401 10.1724 9.55378H13.1737V10.9237H13.1537C13.5484 10.2791 14.2593 9.33196 15.8781 9.33196C17.8531 9.33196 19.3334 10.6821 19.3334 13.5836V19H16.3326V13.9465C16.3326 12.6768 15.8984 11.8103 14.8121 11.8103C13.9833 11.8103 13.4893 12.3944 13.2723 12.9591C13.193 13.1601 13.1737 13.4424 13.1737 13.7247V19H10.1724Z\" fill=\"black\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a target=\"_blank\" href=\"mailto:?subject=Seth%20Rogen&body=Seth%20Rogen%20https:\/\/zetaglobal.com\/people\/seth-rogen\/\" class=\"zeta-section-sidebar-share-item\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M6 8.00004L10.65 11.5429C11.45 12.1524 12.55 12.1524 13.35 11.5429L18 8\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t<path d=\"M17.4444 7H6.55556C5.69645 7 5 7.63959 5 8.42857V15.5714C5 16.3604 5.69645 17 6.55556 17H17.4444C18.3036 17 19 16.3604 19 15.5714V8.42857C19 7.63959 18.3036 7 17.4444 7Z\" stroke=\"black\" stroke-width=\"1.5\" stroke-linecap=\"round\" \/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a data-url=\"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight\/116737\" href=\"javascript:void(0);\" class=\"zeta-section-sidebar-share-item zeta-section-sidebar-share-item-copy\">\n\t\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<g clip-path=\"url(#clip0_250_943)\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M9.65918 14.342L14.3421 9.65906\" stroke=\"black\" stroke-width=\"1.56097\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t\t<path d=\"M10.8298 8.20367L13.0293 6.00855C13.6898 5.35875 14.5803 4.99626 15.5068 5.00003C16.4334 5.0038 17.3209 5.37354 17.976 6.0287C18.6312 6.68386 19.0009 7.57136 19.0047 8.49789C19.0085 9.42442 18.646 10.3149 17.9962 10.9754L15.7967 13.1712\" stroke=\"black\" stroke-width=\"1.56097\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t\t<path d=\"M8.20428 10.8298L6.00916 13.0293C5.35936 13.6898 4.99687 14.5802 5.00064 15.5068C5.00441 16.4333 5.37415 17.3208 6.02931 17.976C6.68447 18.6311 7.57197 19.0009 8.4985 19.0046C9.42503 19.0084 10.3155 18.6459 10.976 17.9961L13.1718 15.7966\" stroke=\"black\" stroke-width=\"1.56097\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t\t<defs>\n\t\t\t\t\t\t\t\t\t\t<clipPath id=\"clip0_250_943\">\n\t\t\t\t\t\t\t\t\t\t\t<rect width=\"24\" height=\"24\" fill=\"white\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/clipPath>\n\t\t\t\t\t\t\t\t\t<\/defs>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ef371 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"53ef371\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c66c0d\" data-id=\"6c66c0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b56916f elementor-widget elementor-widget-page-end-cta\" data-id=\"b56916f\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><div class=\"page-end-cta__headline\">\n<p>Ready to upgrade your email templates from header to footer?<\/p>\n<\/div><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\"><div class=\"page-end-cta__description\">Our team of strategy and creative masterminds can help you maximize your email real estate by developing copy and creative that converts.<\/div><\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request a demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--secondary button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/esp\/\" target=\"_blank\">Learn more about Zeta Messaging<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b65c2 elementor-widget elementor-widget-recommended-articles\" data-id=\"73b65c2\" data-element_type=\"widget\" data-widget_type=\"recommended-articles.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-recommended-articles\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"zt-recommended-articles-title\">\n\t\t\t\t\tMore resources for email marketers\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/email-design-trends\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1218\" height=\"686\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1.jpg\" class=\"attachment-full size-full\" alt=\"Graphic showing examples of email design trend = softness.\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1.jpg 1218w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/3TimelyDesignTrends_Softness_1-768x433.jpg 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tMaking It Personal: Three Email Design Trends That Resonate\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tLearn three timely email design trends that foster emotional connection and enhance user experience with softness, doodles, and rounded box outlines.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/email-benchmark-report\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage.jpg\" class=\"attachment-large size-large\" alt=\"Cover of the Q2 2025 Email Marketing Benchmark Report\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage.jpg 978w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage-300x168.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/25Q2-Email-Benchmarks-coverimage-768x431.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-reports\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tReports\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tEmail Marketing Benchmark Report Q2 2025\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tDiscover the latest trends in email marketing performance with our quarterly benchmark report, including key metrics, industry insights, and expert analysis.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/email-marketing-attribution-broken\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Image of two people looking at a tablet to promote the email marketing attribution article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image-1536x866.jpg 1536w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/08\/Email-attribution-article-image.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tYour Email Metrics are Lying to You: Why It\u2019s Time to Move Past Opens and Clicks\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tMove beyond opens and clicks with holistic email marketing attribution that reveals email\u2019s true influence on customer lifetime value.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unlock the hidden potential of your email footer. 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