{"id":146,"date":"2023-03-05T23:23:52","date_gmt":"2023-03-06T07:23:52","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=146"},"modified":"2025-06-05T11:54:22","modified_gmt":"2025-06-05T18:54:22","slug":"cdp","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/platform\/cdp\/","title":{"rendered":"Customer Data Platform (CDP)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"146\" class=\"elementor elementor-146\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3a44f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6a3a44f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4107e96\" data-id=\"4107e96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c125e0d elementor-widget elementor-widget-hero\" data-id=\"c125e0d\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  hero--gray\">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><h1>Zeta Data Management<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\"><p>Bring systems of identity, insight, and engagement together into one data-powered platform.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-1-final-part-B_CDP01-768x587.png\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-1-final-part-B_CDP01-1024x782.png\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-1-final-part-B_CDP01.png\" alt=\"Woman check data on a computer\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf7ae4 elementor-widget elementor-widget-floating-card-numbers\" data-id=\"fdf7ae4\" data-element_type=\"widget\" data-widget_type=\"floating-card-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"floating-card-numbers floating-card-numbers floating-card-numbers--top floating-card-numbers--with-title\">\n\t<div class=\"floating-card-numbers__container container\">\n\t\t<div class=\"floating-card-numbers__wrapper grid\">\n\t\t\t<div class=\"floating-card-numbers__inner\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__items\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__title\">\n\t\t\t\t\t\t\t\t\tHigher ROI, Lower TCO\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"85\" data-number-suffix=\"%\">85%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tFaster Data Onboarding &amp; Usability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"40\" data-number-suffix=\"%\">40%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tincrease in customer engagement\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__item\">\n\t\t\t\t\t\t\t<div class=\"floating-card-numbers__content\">\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__number\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span data-number-prefix=\"\" data-number-value=\"30\" data-number-suffix=\"%\">30%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"floating-card-numbers__description\">\n\t\t\t\t\t\t\t\t\tsavings in total cost of ownership\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d8a21 elementor-widget elementor-widget-full-width-image-content\" data-id=\"b7d8a21\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Single <span style=\"color: #035cd4\">source of truth<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Imagine a single actionable view that connects your customer data and enables you to target new audiences using previously unknown insights. With Zeta's CDP+ you can have it all, from customer acquisition through engagement and retention.<\/p><blockquote><p>Expand your knowledge with past purchase behavior, channel preferences, real-time interests, and more from Zeta's proprietary dataset.<\/p><\/blockquote><blockquote><p>Identify anonymous consumers and engage them with meaningful experiences across channels using the expansive Zeta Identity Graph\u2122.<\/p><\/blockquote><blockquote><p>Score individuals and audiences in real time using intent-based signals and identifiers drawn from top activities and behavior.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/single-source-img-j19.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b109ddd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b109ddd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aad42ed\" data-id=\"aad42ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6be4428 elementor-widget elementor-widget-full-width-call-out\" data-id=\"6be4428\" data-element_type=\"widget\" data-widget_type=\"full-width-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-callout\">\n\t<div class=\"full-width-callout__container container\">\n\t\t<div class=\"full-width-callout__wrapper grid\">\n\t\t\t<div class=\"full-width-callout__headline\">\n\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-callout__headline-h2\"\t\t\t\t>\n\t\t\t\t\t<p><span class=\"TextRun SCXW247248453 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247248453 BCX0\" data-ccp-parastyle=\"No Spacing\">Looking for the right tools to seamlessly connect applications and channels? <\/span><\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"full-width-callout__subheadlines\">\n\t\t\t\t<h3\n\t\t\t\tclass=\"full-width-callout__subheadline\"\t\t\t\t>\n\t\t\t\t\t<p><span class=\"TextRun SCXW247248453 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247248453 BCX0\" data-ccp-parastyle=\"No Spacing\">Zeta\u2019s Integration Ecosystem has everything you need<\/span><\/span><\/p>\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"full-width-callout__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"full-width-callout__button button button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/integrations\/\" target=\"_blank\">Get the details<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bca3fba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bca3fba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0d3cfa\" data-id=\"f0d3cfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097f37e elementor-widget elementor-widget-full-width-image-content\" data-id=\"097f37e\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--right container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p><span style=\"color: #035cd4\">Enterprise-grade<\/span> customer data management<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Zeta\u2019s real-time and scalable data processing capabilities encompass integration, hygiene, unification, enrichment, identity resolution, and more. Connect any data source, configure business rules, and manage data flows using a low-code visual interface that puts marketers in the driver\u2019s seat and reduces the burden on IT teams.<\/p><blockquote><p>Take advantage of our modern schemaless architecture for faster implementation, easy integration with your existing systems, and lower cost of ownership.<\/p><\/blockquote><blockquote><p>Use pre-built integrations and real-time data sharing with Snowflake\u00ae and Google BigQuery\u2122 to make on-demand data access even faster.<\/p><\/blockquote><blockquote><p>Built from the ground up with a flexible low-code environment and AI in our DNA to ensure maximum data management efficiency.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Data-Flow_iso-1.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9686d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d9686d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b291c1d\" data-id=\"b291c1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b483824 elementor-widget elementor-widget-full-width-image-content\" data-id=\"b483824\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Identity rooted in <span style=\"color: #035cd4\">strength and scale<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Zeta's CDP+ leans on an identity graph built on the permission-based identities of 235+ million U.S. consumers. Minimal reliance on third-party cookies means Zeta delivers integrated, persistent IDs that are future-proofed for both emerging ID spaces and channel experiences.<\/p><blockquote><p>Automate rigorous identity resolution and unification processes along with integrated data hygiene and validation.<\/p><\/blockquote><blockquote><p>Integrate with existing systems and transform reporting, segmentation, and cross-platform customer IDs into operational strengths.<\/p><\/blockquote><blockquote><p>Create a center of customer and digital marketing intelligence that can be leveraged across your enterprise.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-1-final-part-A_CDP02.png\" alt=\"Diagram of how data is connected\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7163c66 elementor-widget elementor-widget-quote-and-quote-with-logo\" data-id=\"7163c66\" data-element_type=\"widget\" data-widget_type=\"quote-and-quote-with-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"container quote quote--floating quote--bottom\" data-module-id=\"quote68cd2cf002830\">\n\t<div class=\"grid\">\n\t\t<div class=\"quote__wrapper js-quote-wrapper\">\n\t\t\t<div class=\"quote__slider swiper\">\n\t\t\t\t<div class=\"quote__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"quote__icon-container\">\n\t\t\t\t\t\t\t\t<p class=\"quote__icon-text\">\u201c<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__icon-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Forrester_white_RGB_narrow-4.png\" alt=\"\" class=\"quote__icon-image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__description\">Zeta Global\u2019s CDP includes some of the strongest data enrichment for data hygiene, data enhancement, and identity resolution capabilities in the evaluation. It also offers strong customer targeting and journey orchestration features with native support for paid and owned media execution\u2026<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__person\">- \u2013 The Forrester Wave\u2122: Customer Data Platforms for B2C, Q3 2024<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d3483 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"17d3483\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--gray\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t<h2 ><p>Easy <span style=\"color: #035cd4\">activation<\/span> across channels and devices<\/p><\/h2>\n\t\t\t\t\t\t\t<div class=\"centered-content__image\">\n\t\t\t\t<div class=\"centered-content__image-content\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/EB-1.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"centered-content__content\">\n\t\t\t\t<p>Zeta's CDP+ is built from the ground up to consolidate your adtech and martech needs. Its core AI engine enables marketers to reach consumers across channels with individualized, resonant messaging that inspires engagement. It includes native channels and an extensible connector framework that\u2019s able to syndicate data and audiences to virtually any channel or system.<\/p>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad07c0 elementor-widget elementor-widget-contained-image-content\" data-id=\"4ad07c0\" data-element_type=\"widget\" data-widget_type=\"contained-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"contained-image container \">\n\t<div class=\"grid\">\n\t\t<div class=\"contained-image__content right\">\n\t\t\t<div class=\"contained-image__image-wrapper \">\n\t\t\t\t<div class=\"contained-image__image  \"\n\t\t\t\t\t>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/06\/zeta-web-batch-1-final-part-A_CDP03-1.png\" alt=\"More than just a customer\">\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"contained-image__text-content\">\n\t\t\t\t<div class=\"contained-image__text-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"contained-image__heading\"><p>More than just a customer data platform<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"contained-image__description\"><p>If customer data is your most valuable resource, you can\u2019t trust just anyone to help you manage it. Zeta\u2019s focus on more than just building the best platform. We also strive to be the best partner. Every client is assigned an account team with expert resources in implementation, integration, analytics, and more at their disposal to help ensure your success.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6060a05 elementor-widget elementor-widget-large-article-call-out\" data-id=\"6060a05\" data-element_type=\"widget\" data-widget_type=\"large-article-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"large-article-callout bg-gray\">\n\t<div class=\"large-article-callout__container container\">\n\t\t\t\t\t<h2 >Explore Our Latest Insights<\/h2>\n\t\t\t\t<div class=\"large-article-callout__items grid\">\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/cdp-real-time-personalization\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2-1024x577.png\" alt=\"person on the phone and looking a computer - featured image for CDP\/real-time personalization article\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tHow to Use a CDP to Deliver Real-Time Personalization\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-1024x578.jpg\" alt=\"Person holding laptop and looking away\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tThe 2025 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060dae0 elementor-widget elementor-widget-text-with-checklist\" data-id=\"060dae0\" data-element_type=\"widget\" data-widget_type=\"text-with-checklist.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-with-checklist \">\n\t<div class=\"text-with-checklist__container container\">\n\t\t<div class=\"text-with-checklist__wrapper grid\">\n\t\t\t<div class=\"text-with-checklist__text\">\n\t\t\t\t<div\n\t\t\t\tclass=\"text-with-checklist__headline\"\t\t\t\t>\n\t\t\t\t\t<p><span style=\"color: #035cd4\">Why Zeta?<\/span> Simple<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div\n\t\t\t\tclass=\"text-with-checklist__description\"\t\t\t\t>\n\t\t\t\t\t<p>Our founding vision was simple: <strong>Reduce complexity<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"text-with-checklist__checklist \">\n\t\t\t\t<div class=\"text-with-checklist__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div\n\t\t\t\tclass=\"text-with-checklist__content\"\t\t\t\t>\n\t\t\t\t\t<ul><li>We built an intelligent software platform to bring all marketing solutions together in one place.\u00a0 We succeeded, and then some.<\/li><li>The Zeta Marketing Platform lets you reach virtually every US consumer with high impact omnichannel campaigns powered by next generation AI.<\/li><li>The results? Simply amazing.<\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6715e55 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6715e55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6780ae4\" data-id=\"6780ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be27787 elementor-widget elementor-widget-page-end-cta\" data-id=\"be27787\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Seeing Is Believing<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">Experience the Zeta Marketing Platform for yourself. Schedule a demo with our experts or contact us for more information.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/contact-us\/\" target=\"_blank\">Contact Us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e43f3 elementor-widget elementor-widget-cross-content-cta\" data-id=\"d9e43f3\" data-element_type=\"widget\" data-widget_type=\"cross-content-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cross-content-cta cross-content-cta-variant-1\">\n\t<div class=\"cross-content-cta__container container\">\n\t\t<div class=\"cross-content-cta__wrapper grid\">\n\t\t\t<div\n\t\t\tclass=\"cross-content-cta__headline\"\t\t\t>\n\t\t\t\tExplore Other Products\t\t\t<\/div>\n\t\t\t<div class=\"cross-content-cta__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/platform\/esp\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/esp-2.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMessaging\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tCreate individualized email marketing at scale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/platform\/activation\/\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/media-activation-2.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tActivation\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMaximize the power of paid media to drive growth.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/platform\/integrations\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/integration-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tIntegrations\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tConnect seamlessly to system applications and channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zeta Data Management Bring systems of identity, insight, and engagement together into one data-powered platform. Higher ROI, Lower TCO 85% Faster Data Onboarding &#038; Usability 40% increase in customer engagement 30% savings in total cost of ownership Single source of truth Imagine a single actionable view that connects your customer data and enables you to\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":297,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-146","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Data Platform (CDP) | Zeta Global<\/title>\n<meta name=\"description\" content=\"Harness the power of unified customer data with our CDP platform. 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