{"id":177,"date":"2023-03-06T03:03:55","date_gmt":"2023-03-06T11:03:55","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=177"},"modified":"2025-07-03T16:46:02","modified_gmt":"2025-07-03T23:46:02","slug":"activation","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/platform\/activation\/","title":{"rendered":"Paid Media &#8211; Demand Side Platform (DSP)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"177\" class=\"elementor elementor-177\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cacb199 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cacb199\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-756562c\" data-id=\"756562c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c3db7a elementor-widget elementor-widget-hero-with-media\" data-id=\"3c3db7a\" data-element_type=\"widget\" data-widget_type=\"hero-with-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-hero-with-media  zt-hero-with-media_layout-left-aligned zt-hero-with-media_padding-medium\">\n\t<div class=\"zt-hero-with-media__grid\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"zt-hero-with-media__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-hero-with-media__eyebrow\">\n\t\t\t\t\t\tOmnichannel Activation\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h1 class=\"zt-hero-with-media__title\">\n\t\t\t\t\t\t<p>Don't hope for higher ROI.\u2028Expect it.<\/p>\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"zt-hero-with-media__desc\">\n\t\t\t\t\t\tHarness the power of identity to seamlessly engage, convert, and retain high-value customers across every channel.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"zt-hero-with-media__media zt-hero-with-media__media-image\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1062\" height=\"1024\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png 1062w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2-300x289.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2-1024x987.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2-150x145.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2-768x741.png 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t<div class=\"zt-hero-with-media__bg\">\n\t\t\t<img decoding=\"async\" width=\"1520\" height=\"731\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-background-min.jpg\" class=\"attachment-full size-full\" alt=\"Activation background gradient\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-background-min.jpg 1520w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-background-min-300x144.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-background-min-1024x492.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-background-min-150x72.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-background-min-768x369.jpg 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e888021 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e888021\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-544dafd\" data-id=\"544dafd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d03ed elementor-widget elementor-widget-full-width-image-content\" data-id=\"49d03ed\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Stop Guessing. Start Performing with Identity-Powered Media.<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>What if you could take the guesswork out of your media strategy? Zeta\u2019s deterministic identity approach provides a 360\u00b0 view of your audience by leveraging billions of real-time signals. But unlike cookie-based models that freeze targets in place, our dynamic modeling lets you adapt as audiences evolve. With this permissioned data, you'll eliminate wasted impressions and boost performance throughout your campaigns.<\/p><blockquote><p><strong>Tap into 5,000+<\/strong> behavioral, interest-based, and transactional signals per user.<\/p><\/blockquote><blockquote><p><strong>Use identity-driven insights<\/strong> to inform channel mix, messaging, and more.<\/p><\/blockquote><blockquote><p><strong>Seamlessly align media spend<\/strong> with revenue-driving business goals to maximize campaign accuracy.<\/p><\/blockquote><blockquote><p><strong>Break through walled gardens<\/strong> with actionable data and performance you can use anywhere.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/stop-guessing-activation-min.png\" alt=\"Stop guessing activation\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf57bf3 elementor-widget elementor-widget-full-width-image-content\" data-id=\"cf57bf3\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content full-width-image-content--gray\">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--right container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Billions of Signals. Zero Wasted Impressions.<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Zeta AI analyzes vast behavioral, transactional, and contextual data to pinpoint who, where, when, and how to target a brand's message. Our unified platform then plans, buys, and optimizes across programmatic, social, CTV, inbox, and more\u2014going beyond mere impressions to deliver precise, measurable outcomes.<\/p><p>And because we start with identity\u2014not guesswork\u2014every ad reaches a known individual in the moment and channel most likely to drive action, creating consumer experiences that are timely, relevant, and feel one-to-one.<\/p><blockquote><p><strong>Predict and deploy<\/strong> the most effective creative (and frequency) per recipient.<\/p><\/blockquote><blockquote><p><strong>Secure premium placements<\/strong> on leading SSPs\u2014at scale and without waste.<\/p><\/blockquote><blockquote><p><strong>Maximize spend<\/strong> with smarter bidding and dynamic frequency management.<\/p><\/blockquote><blockquote><p><strong>Safeguard your brand<\/strong> with real-time verification from MRC-accredited partners.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"full-width-image-content__lottie\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/lottie-web@5.7.4\/build\/player\/lottie.min.js\"><\/script>\n\t\t\t\t\t\t<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@lottiefiles\/lottie-player@2.0.12\/dist\/lottie-player.min.js\"><\/script>\n\t\t\t\t\t\t<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@lottiefiles\/lottie-interactivity@1.6.2\/dist\/lottie-interactivity.min.js\"><\/script>\n\t\t\t\t\t\n\t\t\t\t\t<lottie-player\n\t\t\t\t\t\t\tid=\"lottie-full-width-animate-68cd2d06b81a1\"\n\t\t\t\t\t\t\tautoplay=\"true\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/Activation-Animation.json\"\n\t\t\t\t\t><\/lottie-player>\n\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.addEventListener('DOMContentLoaded', function () {\n\t\t\t\t\t\t\tLottieInteractivity.create({\n\t\t\t\t\t\t\t\tplayer: `#lottie-full-width-animate-68cd2d06b81a1`,\n\t\t\t\t\t\t\t\tmode: \"scroll\",\n\t\t\t\t\t\t\t\tactions: [\n\t\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\t\tvisibility: [0, 1],\n\t\t\t\t\t\t\t\t\t\ttype: 'play'\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t]\n\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\tconst player = document.querySelector('#lottie-full-width-animate-68cd2d06b81a1');\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.loop = true;\n\t\t\t\t\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t<\/script>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c79a5 elementor-widget elementor-widget-full-width-image-content\" data-id=\"a0c79a5\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\tTie Every Touchpoint to Real Outcomes. Online and Off.\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Zeta tracks the full journey\u2014from first impression to final action\u2014showing how ads influence consumer decisions to achieve results. Through multi-touch attribution, we assign value to each engagement, helping marketers optimize spend and sharpen targeting. And by using verified identities, brands are empowered to act with confidence while turning insight into impact.<\/p><p><strong>How we enable marketers to see what's working:<\/strong><\/p><blockquote><p><strong>Dashboards <\/strong>connecting performance across campaigns\u2014from brand to demand.<\/p><\/blockquote><blockquote><p><strong>Custom brand lift surveys<\/strong> modeled from genuine respondent feedback.<\/p><\/blockquote><blockquote><p><strong>Multi-touch attribution<\/strong> capturing every consumer interaction along the path to purchase.<\/p><\/blockquote><blockquote><p><span data-teams=\"true\"><strong>Real-world visitation lift<\/strong> from brick-and-mortar and other brand-relevant locations<\/span><\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/tie-touchpoint.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-691e48a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"691e48a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2404bef\" data-id=\"2404bef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9963d9c elementor-widget elementor-widget-featured-content\" data-id=\"9963d9c\" data-element_type=\"widget\" data-widget_type=\"featured-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-featured-content\">\n\t<div class=\"container\">\n\t\t\t\t\t<h2 class=\"zt-featured-content__title\">\n\t\t\t\t<p>Stay in the Know with Our Featured Content<\/p>\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<div class=\"zt-featured-content__slider\">\n\t\t\t\t<div class=\"swiper js--slider-featured\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/pinterest-maximizes-budget-performance-and-efficiency-with-zeta-activation\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Pinterest_testimonial-300x168.jpg\" class=\"attachment-medium size-medium\" alt=\"Person looking off and talking\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Pinterest_testimonial-300x168.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Pinterest_testimonial-1024x575.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Pinterest_testimonial-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Pinterest_testimonial-768x431.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/11\/Pinterest_testimonial.jpg 1490w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tPinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/how-raptive-scaled-monetization-with-hiro\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"HIRO_Case study image\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-300x199.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-1024x679.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-150x100.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2-768x510.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/HIRO_CaseStudy_HIRO-2.jpg 1498w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tHow Raptive Scaled Monetization with HIRO\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/why-data-driven-intelligence-is-essential-to-success\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Data_driven_intelligence-300x168.jpg\" class=\"attachment-medium size-medium\" alt=\"Winnie Shen and Yousef Kattan, CEO of TRUth Marketing &amp; Media talk about growth in independent advertising agencies\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Data_driven_intelligence-300x168.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Data_driven_intelligence-1024x573.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Data_driven_intelligence-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Data_driven_intelligence-768x430.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/Data_driven_intelligence.jpg 1498w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tWhy Data-Driven Intelligence Is Essential to Success\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"zt-featured-content__slider-actions\">\n\t\t\t\t\t<div class=\"zt-featured-content__slider-arrow zt-featured-content__slider-arrow_prev\">\n\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.0303 3.96967C11.3232 4.26256 11.3232 4.73744 11.0303 5.03033L4.81066 11.25H21C21.4142 11.25 21.75 11.5858 21.75 12C21.75 12.4142 21.4142 12.75 21 12.75H4.81066L11.0303 18.9697C11.3232 19.2626 11.3232 19.7374 11.0303 20.0303C10.7374 20.3232 10.2626 20.3232 9.96967 20.0303L2.46967 12.5303C2.17678 12.2374 2.17678 11.7626 2.46967 11.4697L9.96967 3.96967C10.2626 3.67678 10.7374 3.67678 11.0303 3.96967Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"zt-featured-content__slider-arrow zt-featured-content__slider-arrow_next\">\n\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.9697 3.96967C13.2626 3.67678 13.7374 3.67678 14.0303 3.96967L21.5303 11.4697C21.671 11.6103 21.75 11.8011 21.75 12C21.75 12.1989 21.671 12.3897 21.5303 12.5303L14.0303 20.0303C13.7374 20.3232 13.2626 20.3232 12.9697 20.0303C12.6768 19.7374 12.6768 19.2626 12.9697 18.9697L19.1893 12.75H3C2.58579 12.75 2.25 12.4142 2.25 12C2.25 11.5858 2.58579 11.25 3 11.25H19.1893L12.9697 5.03033C12.6768 4.73744 12.6768 4.26256 12.9697 3.96967Z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4575e elementor-widget elementor-widget-page-end-cta\" data-id=\"7d4575e\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gray page-end-cta--alternate\">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\">Looking for Your Paid Media to Actually Pay Off?<\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">With Zeta Activation, your campaigns are mapped, measured, and optimized in real time, resulting in more effective marketing and ROI that speaks for itself.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Activate Smarter Media<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Omnichannel Activation Don\u2019t hope for higher ROI.\u2028Expect it. Harness the power of identity to seamlessly engage, convert, and retain high-value customers across every channel. Stop Guessing. Start Performing with Identity-Powered Media. What if you could take the guesswork out of your media strategy? Zeta\u2019s deterministic identity approach provides a 360\u00b0 view of your audience by\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":297,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichanel Activation | Zeta Global<\/title>\n<meta name=\"description\" content=\"Maximize ROI with identity-powered activation DSP. Engage people across every channel using Zeta\u2019s AI, real-time data, and omnichannel precision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/platform\/activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnichanel Activation | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"Maximize ROI with identity-powered activation DSP. Engage people across every channel using Zeta\u2019s AI, real-time data, and omnichannel precision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zetaglobal.com\/platform\/activation\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeta Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZetaGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-06T11:03:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T23:46:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/ai-marketing-cloud-meta-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zetaglobal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zetaglobal.com\/platform\/activation\/\",\"url\":\"https:\/\/zetaglobal.com\/platform\/activation\/\",\"name\":\"Omnichanel Activation | Zeta Global\",\"isPartOf\":{\"@id\":\"https:\/\/zetaglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zetaglobal.com\/platform\/activation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/platform\/activation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png\",\"datePublished\":\"2023-03-06T11:03:55+00:00\",\"dateModified\":\"2025-07-03T23:46:02+00:00\",\"description\":\"Maximize ROI with identity-powered activation DSP. Engage people across every channel using Zeta\u2019s AI, real-time data, and omnichannel precision.\",\"breadcrumb\":{\"@id\":\"https:\/\/zetaglobal.com\/platform\/activation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zetaglobal.com\/platform\/activation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/platform\/activation\/#primaryimage\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png\",\"width\":1062,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zetaglobal.com\/platform\/activation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zetaglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Marketing Platform\",\"item\":\"https:\/\/zetaglobal.com\/platform\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paid Media &#8211; Demand Side Platform (DSP)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zetaglobal.com\/#website\",\"url\":\"https:\/\/zetaglobal.com\/\",\"name\":\"Zeta Global\",\"description\":\"Top Customer Data Platform and Omnichannel Marketing\",\"publisher\":{\"@id\":\"https:\/\/zetaglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zetaglobal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zetaglobal.com\/#organization\",\"name\":\"Zeta Global\",\"url\":\"https:\/\/zetaglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Zeta Global\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZetaGlobal\/\",\"https:\/\/x.com\/zetaglobal\",\"https:\/\/www.linkedin.com\/company\/zetaglobal\/\",\"https:\/\/www.instagram.com\/zetaglobal\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Omnichanel Activation | Zeta Global","description":"Maximize ROI with identity-powered activation DSP. Engage people across every channel using Zeta\u2019s AI, real-time data, and omnichannel precision.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zetaglobal.com\/platform\/activation\/","og_locale":"en_US","og_type":"article","og_title":"Omnichanel Activation | Zeta Global","og_description":"Maximize ROI with identity-powered activation DSP. Engage people across every channel using Zeta\u2019s AI, real-time data, and omnichannel precision.","og_url":"https:\/\/zetaglobal.com\/platform\/activation\/","og_site_name":"Zeta Global","article_publisher":"https:\/\/www.facebook.com\/ZetaGlobal\/","article_published_time":"2023-03-06T11:03:55+00:00","article_modified_time":"2025-07-03T23:46:02+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/ai-marketing-cloud-meta-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@zetaglobal","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zetaglobal.com\/platform\/activation\/","url":"https:\/\/zetaglobal.com\/platform\/activation\/","name":"Omnichanel Activation | Zeta Global","isPartOf":{"@id":"https:\/\/zetaglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zetaglobal.com\/platform\/activation\/#primaryimage"},"image":{"@id":"https:\/\/zetaglobal.com\/platform\/activation\/#primaryimage"},"thumbnailUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png","datePublished":"2023-03-06T11:03:55+00:00","dateModified":"2025-07-03T23:46:02+00:00","description":"Maximize ROI with identity-powered activation DSP. Engage people across every channel using Zeta\u2019s AI, real-time data, and omnichannel precision.","breadcrumb":{"@id":"https:\/\/zetaglobal.com\/platform\/activation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zetaglobal.com\/platform\/activation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/platform\/activation\/#primaryimage","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/05\/activation-hero-2.png","width":1062,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/zetaglobal.com\/platform\/activation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zetaglobal.com\/"},{"@type":"ListItem","position":2,"name":"Customer Marketing Platform","item":"https:\/\/zetaglobal.com\/platform\/"},{"@type":"ListItem","position":3,"name":"Paid Media &#8211; Demand Side Platform (DSP)"}]},{"@type":"WebSite","@id":"https:\/\/zetaglobal.com\/#website","url":"https:\/\/zetaglobal.com\/","name":"Zeta Global","description":"Top Customer Data Platform and Omnichannel Marketing","publisher":{"@id":"https:\/\/zetaglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zetaglobal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zetaglobal.com\/#organization","name":"Zeta Global","url":"https:\/\/zetaglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","width":"1024","height":"1024","caption":"Zeta Global"},"image":{"@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZetaGlobal\/","https:\/\/x.com\/zetaglobal","https:\/\/www.linkedin.com\/company\/zetaglobal\/","https:\/\/www.instagram.com\/zetaglobal\/"]}]}},"_links":{"self":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":0,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages\/177\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages\/297"}],"wp:attachment":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/media?parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}