{"id":193,"date":"2023-03-06T05:15:18","date_gmt":"2023-03-06T13:15:18","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=193"},"modified":"2023-11-14T17:52:24","modified_gmt":"2023-11-15T01:52:24","slug":"publishers","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/industries\/publishers\/","title":{"rendered":"Marketing Platform for Publishers"},"content":{"rendered":"\t\t
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Publishers<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Engage, grow, and monetize your audiences.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRequest a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tTurn Readers into Revenue\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t45%<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tincrease in time-on-site\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tincrease in retention\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tincrease in pageviews\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The world\u2019s largest engagement platform<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

More publishers trust Disqus\u00ae to engage, grow, and activate their audiences than any other platform.<\/p>

Best-in-class features<\/strong>
<\/span>Deliver world-class engagement experiences to your community by leveraging our advanced engagement, analytics, and moderation capabilities.<\/p><\/blockquote>

Turn your readership into revenue<\/strong>
<\/span>Deepen loyalty and transform your casual visitors into loyal, known advocates who return to your site\u2014and spend more time engaging while there.<\/p><\/blockquote>

Keep the conversation where it belongs\u2014on your site<\/strong>
<\/span>Future-proof your community while building and preserving your registered, first-party user base, safe from walled gardens and social media platforms.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Get closer than ever to your audiences<\/span><\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Disqus\u2019 publisher footprint stretches out over 6 continents, 200 countries, and 60 languages. From large-scale media organizations to boutique blogs, publishers of all stripes entrust us with their audience engagement and monetization.<\/p>

Boost \u2018stickiness\u2019<\/strong>
<\/span>More than just a commenting platform, Disqus provides a variety of engagement features that draw audiences into the conversation across all devices.<\/p><\/blockquote>

Understand your audiences and anticipate their needs<\/strong>
<\/span>Use data-driven insights to inform and enhance your targeted content strategy and elevate the experience for your audiences.<\/p><\/blockquote>

Enjoy top-of-industry customer support and unparalleled expertise<\/strong>
<\/span>There\u2019s a reason Disqus is the largest platform of its kind. Take advantage of our customer support members who will become your subject matter experts in audience and engagement.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLearn More<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Zeta Supply-Side Platform (SSP)<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Unleash the full potential of your programmatic inventory at scale.<\/p>

The Zeta SSP leverages Zeta\u2019s demand through our in-house DSP, years of trusted partnerships with premier agencies and digital marketers, and connects with third-party DSPs to maximize demand for your supply and drive meaningful revenue growth.<\/p>

Turbo-charge your programmatic strategy<\/strong>
<\/span>Accelerate your earning potential with integrations across Zeta's full suite of tools: Disqus, CDP, Audience Creation & Segmentation, and more.<\/p><\/blockquote>

Scale efficiently and with confidence<\/strong>
<\/span>Deploy the Zeta SSP on an unlimited number of owned & operated sites and adapt all inventory across your entire network.<\/p><\/blockquote>

Intuitive, fully optimizable design<\/strong>
<\/span>Quick and easy implementations. Direct integrations with Prebid, oRTB, and VAST.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\tRequest a Demo<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Scale with intent<\/span>. Give your inventory<\/span> the spotlight<\/span> it deserves.<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Leverage our extensive network to own your user data and prepare your authentication strategy for the end of third-party cookies. Bring any new demand sources of your choice onboard to increase competition and boost eCPMs and fill rates.<\/p>

Brand safe and completely transparent<\/strong>
<\/span>Full suite of quality controls removes the guesswork and verifies exceptional performance for clients.<\/p><\/blockquote>

Targeted experiences across display, CTV, and video<\/strong>
<\/span>Emphasize the value of your audiences across all media while driving maximum revenue and viewability for your inventory.<\/p><\/blockquote>

Data-driven insights, measurements your clients will trust<\/strong>
<\/span>Advanced analytics provide actionable takeaways and ensure that your inventory moves the needle for clients.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Driving growth<\/strong> for publishers of all sizes<\/strong> and from across all verticals<\/strong><\/p><\/div>\n\t\t\t\t

It\u2019s a challenging time for digital publishers. Rapidly evolving business models, continued media consolidation, and ever-changing digital content consumption habits are all threats to publishers looking to differentiate themselves from the competition.\n\nZeta Publisher Solutions is here to help you meet these challenges and more. Work with us to find the right combination of tools that suits your business needs. Whether you\u2019re building an engaged and robust on-site community with Disqus, maximizing your monetization with the Zeta SSP, or packaging both tools together to take full advantage of our publisher stack, you can unlock digital innovation and propel your business into the future.\n<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLearn More<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRequest A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tExplore Others We Help\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tBrands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tAgencies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Publishers Engage, grow, and monetize your audiences. Request a Demo Turn Readers into Revenue 45% increase in time-on-site 500% increase in retention 250% increase in pageviews The world\u2019s largest engagement platform More publishers trust Disqus\u00ae to engage, grow, and activate their audiences than any other platform. Best-in-class featuresDeliver world-class engagement experiences to your community by\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":55951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"\nMarketing Platform for Publishers | Zeta Global<\/title>\n<meta name=\"description\" content=\"Elevate revenue and engagement for publishers with our full suite of tools, through the Zeta SSP. Apply data-driven marketing solutions to optimize content and audience reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/industries\/publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Platform for Publishers | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"Elevate revenue and engagement for publishers with our full suite of tools, through the Zeta SSP. 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