{"id":55951,"date":"2023-03-27T19:55:46","date_gmt":"2023-03-28T02:55:46","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=55951"},"modified":"2025-08-26T07:27:10","modified_gmt":"2025-08-26T14:27:10","slug":"industries","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/industries\/","title":{"rendered":"Industries"},"content":{"rendered":"\t\t
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Verticals<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Zeta\u2019s combined dataset and dedicated industry experts ensure that we can deliver purpose-built marketing strategies that exceed your goals.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Zeta\u2019s industry-leading data set and unparalleled arsenal of industry experts combine to ensure purpose-built marketing strategies that exceed the goals of any business.<\/p>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Retail<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

The Zeta Marketing Platform enables retailers of all shapes and sizes\u2014brick and mortar, e-commerce, and direct-to-consumer\u2014to make every consumer feel like your best customer. Deliver meaningful content and offers based on insights only Zeta can provide. Add decades of expertise and it\u2019s easy to see how Zeta has helped top retailers achieve their top goals.<\/p>

Acquire new customers<\/span><\/strong><\/p>

Leverage Zeta\u2019s proprietary database of 235+ million U.S. consumers to identify and target new buyers in market for your products.<\/p><\/blockquote>

Win back previous buyers<\/span><\/strong><\/p>

Reactivate lapsed customers and rescue\u2014as well as steal\u2014buyers from your competition.<\/p><\/blockquote>

Improve share of wallet<\/span><\/strong><\/p>

Understand each customer\u2019s total buying behavior to be able to predict purchase needs and drive additional revenue.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLearn More about Zeta for Retail<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Travel & Hospitality<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

The modern traveler expects a seamless shopping experience from initial research to final booking and beyond. This means marketers need to deliver connected, personalized experiences in order to woo and win this target audience. With Zeta, travel and hospitality clients can find one unified platform that recognizes customers and prospects, curates a compelling message, and reaches the right consumer on the right channel at the right time.<\/p>

Increase bookings<\/strong><\/p>

Leverage Zeta\u2019s industry leading, proprietary identity graph to reach millions of net-new, high-intent customers.<\/p><\/blockquote>

Improve experiences<\/strong><\/p>

Recognize your best customers and foster new connections to increase repeat customer rates. Hyper-personalized messaging to provide bespoke updates regarding travel times, gate assignments, vacation offers, and more.<\/p><\/blockquote>

Manage against trends<\/strong><\/p>

Understand travel trends in real time through one centralized dashboard that can calculate tens of thousands of metrics instantaneously.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\tLearn more about Zeta for Travel<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Consumer Packaged Goods<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Improve customer experiences, elevate your brand affinity, drive growth. Zeta\u2019s industry-leading identity graph gives CPG marketers unparalleled access to reach millions of net new, high-intent consumers. Additionally, the Zeta Marketing Platform provides unique data points giving CPG firms the ability to understand where prospects and customers are most likely to shop, fusing together in-store and online shopping like never before.<\/p>

Proprietary intender audiences<\/strong><\/p>

Leverage real-time behavioral intent signals to create first-party and prospect universes. Understand how to create in-store and online shopping experiences that capture consumers no matter where they are or how they shop.<\/p><\/blockquote>

Increase competitiveness<\/strong><\/p>

Visualize mission-critical shopper intelligence to inform fast decisions.<\/p><\/blockquote>

Continuous optimization<\/strong><\/p>

Measure and improve the performance of your digital marketing campaigns to increase average order value and grow your repeat customer base.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Automotive<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

The road to buying a car is a long and winding one. Marketers need to understand how consumers shop to serve messages that keep your brand top of mind without annoying them. By leveraging data-powered intelligence and smarter technology, you\u2019ll be able to create personalized messages that surprise and delight your customers at every pitstop along the way.<\/p>

Market activation<\/strong><\/p>

Employ look-a-like modeling to target buyer segments using omnichannel media.<\/p><\/blockquote>

Foster loyalty<\/strong><\/p>

Utilize data that looks at consumers\u2019 previously unknown likes and preferences to target with uniquely relevant offers.<\/p><\/blockquote>

Increase revenue<\/strong><\/p>

Achieve better results using unique insights derived from campaign behavior fused with offline purchase habits.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Financial & Insurance<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Customers\u2019 financial journeys are deeply personal, as the messaging they receive should be. Capitalize on Zeta\u2019s robust interest- and demographic-based segmentation capabilities to offer 1:1 content experiences, driving more engagement with your brand.<\/p>

Acquire ideal customers<\/strong><\/p>

Tap into Zeta\u2019s intent- and demographic-based signals to enhance segmentation and refine messaging strategy based on where each audience member is in their financial journey.<\/p><\/blockquote>

Adopt a customer-centric approach<\/strong><\/p>

Influence customer preferences for digital channels, increase stickiness, and strengthen relationships.<\/p><\/blockquote>

Improve intent prediction<\/strong><\/p>

Deliver personalized, relevant customer experiences based on your account holder\u2019s products, channels, and other lifestyle indicators.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Media & Entertainment<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

With thousands of hours of entertainment options at consumers\u2019 fingertips, here\u2019s how to make them take action with your brand. Stand out in a sea of options by creating unique and engaging experiences for your customers that are tailored to their consumption habits.<\/p>

Acquire net new subscribers<\/strong><\/p>

Reach prospective customers with personalized messaging where they are to influence where they\u2019re going next.<\/p><\/blockquote>

Retain more customers<\/strong><\/p>

Nurture and grow current relationships by leveraging real-time intent signals, meeting your most valued customers with the right message at the right time.<\/p><\/blockquote>

Cost-effective strategy<\/strong><\/p>

Combining Zeta\u2019s industry-leading AI with integrated technology means you\u2019ll get the most bang for your marketing buck.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Telecommunications<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Cord cutters, meet your match. With Zeta, you can identify customers most likely to be switching service providers (think: those preparing for a move or researching other vendors) and reach them with incentivizing messaging, like money-saving bundling packages.<\/p>

Acquire net-new subscribers<\/strong><\/p>

Identify customers in-market for telecom services, like those preparing for a move.<\/p><\/blockquote>

Grow average revenue<\/strong><\/p>

Target current customers with materials promoting bundling offers or adding extensions to their current packages.<\/p><\/blockquote>

Reduce churn<\/strong><\/p>

Zeta can identify churn signals in enough time for you to intercept and reach your subscriber with engaging messaging.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Healthcare<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

As patients, we put a lot of trust in our healthcare providers, and they deserve that same level of trust in a marketing partner. Engage anyone from practitioners to patients with relevant, personalized messaging and watch your relationships flourish.<\/p>

Understand the full patient journey<\/strong><\/p>

Better track your patient lifecycle to improve their experiences and facilitate time-sensitive speed to payment.<\/p><\/blockquote>

Individualize experiences<\/strong><\/p>

Show prospective and long-time patients that you care by individualizing your messaging. Improve average patient rating and foster satisfaction with seamless follow-ups and check-ins.<\/p><\/blockquote>

Lower acquisition costs<\/strong><\/p>

Utilize the Zeta Marketing Platform to understand where prospective patients and long-term care recipients are located. Target based on location to increase in-person visits.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Education<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Zeta\u2019s there for you even after the final bell. With economic uncertainty driving people to look for new and more fulfilling careers, now is the time for capturing audiences looking to further their education. We\u2019ll help you develop and execute campaigns that optimize your spend and achieve real results.<\/p>

Optimize your website traffic<\/strong><\/p>

Remove the black box that surrounds your site visitors by better identifying each user and the actions they take on your pages.<\/p><\/blockquote>

Drive net-new inquiries and applicants<\/strong><\/p>

Personalize each message to prospective students based on where they are in the application funnel. Lower acquisition costs by serving application discounts and tuition information to the right individual at the right time.<\/p><\/blockquote>

Boost enrollment, reduce churn<\/strong><\/p>

Leverage the Zeta Marketing Platform to look at all prospects and current students in one unified platform to boost overall enrollment and increase school engagement for current students to reduce churn.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\tExplore Others We Help\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tPublishers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tAgencies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Verticals Zeta\u2019s combined dataset and dedicated industry experts ensure that we can deliver purpose-built marketing strategies that exceed your goals. Zeta\u2019s industry-leading data set and unparalleled arsenal of industry experts combine to ensure purpose-built marketing strategies that exceed the goals of any business. Retail The Zeta Marketing Platform enables retailers of all shapes and sizes\u2014brick\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-55951","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"\nIndustries | Zeta Global<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industries | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"Verticals Zeta\u2019s combined dataset and dedicated industry experts ensure that we can deliver purpose-built marketing strategies that exceed your goals. Zeta\u2019s industry-leading data set and unparalleled arsenal of industry experts combine to ensure purpose-built marketing strategies that exceed the goals of any business. 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