{"id":61123,"date":"2020-07-17T13:07:02","date_gmt":"2020-07-17T17:07:02","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=61123"},"modified":"2020-07-21T13:07:51","modified_gmt":"2020-07-21T17:07:51","slug":"zeta-is-prepared-for-the-european-courts-latest-decision","status":"publish","type":"post","link":"https:\/\/zetaglobal.com\/news\/zeta-is-prepared-for-the-european-courts-latest-decision\/","title":{"rendered":"Zeta is Prepared for the European Court\u2019s Latest Decision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61123\" class=\"elementor elementor-61123\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af9ee44 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af9ee44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a916f\" data-id=\"16a916f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74100a9 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"74100a9\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1  article-hero--has-image\">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2018\/01\/GettyImages-174074147-scaled.jpg\" alt=\"\">\n\t\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tZeta is Prepared for the European Court\u2019s Latest Decision\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fddde4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3fddde4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a867a5\" data-id=\"4a867a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c5fd8d zeta-content elementor-widget elementor-widget-text-editor\" data-id=\"5c5fd8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe European Court of Justice (ECJ) made a\u00a0<a href=\"http:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&amp;docid=228677&amp;pageIndex=0&amp;doclang=EN&amp;mode=lst&amp;dir=&amp;occ=first&amp;part=1&amp;cid=9789169\">decision<\/a>\u00a0on July 16, 2020 \u00a0to strike down Privacy Shield, a trans-Atlantic agreement that had allowed companies to move data between the European Union and the United States.\n<br\/>\n<br\/>The ECJ invalidated the Privacy Shield agreement, just as it did with the Safe Harbor program before it, on the basis of the national security data collection activities of the US government (which does not comply with European privacy rights).\u00a0 This decision will leave more than 5000+ US companies that relied on this system with many immediate changes to make to their policies, programs and contracts.\n<br\/>\n<br\/><strong><em>Zeta is not one of those companies.<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><strong><em>\u00a0<\/em><\/strong>\n<br\/>\n<br\/>Since early \u00a02019, Zeta has taken the approach of applying the EU Standard Contractual Clauses (also known as \u201cModel Clauses\u201d or \u201cSCCs\u201d) to export EU data to non-EU countries in all\u00a0relevant\u00a0contracts. This clause remains valid under the GDPR according to the ECJ decision, which stated that it is the responsibility of companies to assess their exposure to governmental access to EU data.\n<br\/>\n<br\/><em>You might be asking some questions, such as\u2026<\/em><em>\u00a0<\/em>\n<br\/>\n<br\/><strong>So,<\/strong>\u00a0<strong>does the ECJ decision mean that EU data can no longer be accessed lawfully in the United States?<\/strong>\u00a0 Not at all. It means that companies that were until today relying on the Privacy Shield program as their lawful means of processing EU data in the United States no longer have that option and will need to switch their contractual clauses to SCCs.\u00a0 Zeta made this change in early 2019 in anticipation of this outcome.\n<br\/>\n<br\/><strong>If I am currently transferring EU data to Zeta do I need to stop, or suspend the transfers?<\/strong>\u00a0 No.\u00a0In 2019 Zeta incorporated SCCs into its terms and conditions, as well as instituting an internal data transfer agreement among member companies of the Zeta Group that is based on SCCs.\u00a0 Zeta is not affected by the invalidation of the Privacy Shield and can continue to process EU data in the United States uninterrupted.\n<br\/>\n<br\/>We will continue to monitor developments relating to this landmark privacy case as they unfold. Zeta\u2019s privacy office is always available to discuss data, privacy and compliance with our clients if you have questions or concerns.\n<br\/>\n<br\/>&nbsp;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The latest ruling to prevent personal information from being transferred from the European Union to the United States will affect many companies that relied on the Privacy Shield program. This will NOT affect Zeta, which has been prepared since early 2019.<\/p>\n","protected":false},"author":1,"featured_media":58600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[329],"tags":[],"class_list":["post-61123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-updates"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":329,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zeta is Prepared for the European Court\u2019s Latest Decision | Zeta Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/news\/zeta-is-prepared-for-the-european-courts-latest-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeta is Prepared for the European Court\u2019s Latest Decision | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"The latest ruling to prevent personal information from being transferred from the European Union to the United States will affect many companies that relied on the Privacy Shield program. This will NOT affect Zeta, which has been prepared since early 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zetaglobal.com\/news\/zeta-is-prepared-for-the-european-courts-latest-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeta Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZetaGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T17:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-21T17:07:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2018\/01\/GettyImages-174074147-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mikey Andaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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