{"id":61477,"date":"2022-03-31T18:32:03","date_gmt":"2022-03-31T22:32:03","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=61477"},"modified":"2025-03-12T14:07:42","modified_gmt":"2025-03-12T21:07:42","slug":"5-key-email-trends","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/articles\/5-key-email-trends\/","title":{"rendered":"Marketing is About to Transform: 5 Key Email Trends to Watch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61477\" class=\"elementor elementor-61477\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af9ee44 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af9ee44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a916f\" data-id=\"16a916f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74100a9 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"74100a9\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1  article-hero--has-image\">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2022\/03\/EMail_Blog.jpg\" alt=\"5 email trends\">\n\t\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tMarketing is About to Transform: 5 Key Email Trends to Watch\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3967aa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a3967aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d636f5\" data-id=\"9d636f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-916a7cd zeta-content elementor-widget elementor-widget-text-editor\" data-id=\"916a7cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email remains a top marketing channel in 2022, even <a href=\"https:\/\/kinsta.com\/blog\/email-marketing-statistics\/#email-is-a-top-3-distribution-channel-for-both-b2c-and-b2b-marketers\" target=\"_blank\" rel=\"noopener\">outranking company websites and blogs<\/a>. As the addressable market of email users is set to grow from more than 4.1 billion users in 2021 to 4.5 billion in 2025, smart marketers must ensure their email strategies deliver relevant, timely communications to customers throughout the purchase funnel. Here are five key email trends that you need to adopt for successful sends in 2022 and beyond.<b><\/b><br \/><br \/><br \/><b>1. Incorporate email into omnichannel<\/b><br \/><br \/><br \/>Email is often the gateway to omnichannel, and marketing clouds with multiple interconnected capabilities are helping shatter silos so marketers can get a full view of their customers. Marketers will stop running separate campaigns for specific channels using disparate point solutions and will instead integrate their efforts to better optimize and target. <br \/><br \/><br \/>Today\u2019s top marketers know that true omnichannel engagement puts email at the forefront. <b><\/b><br \/><br \/><br \/><b>2. Enhance your email UX<\/b><br \/><br \/><br \/>Instead of static templates aiming to immediately drive action outside of the email, messages will have more interactive, multimedia options that keep customers in their inboxes. They will be able to browse products, customize them, and cart them all from one place.<b><\/b><br \/><br \/><br \/><b>3. Engage email readers through AI<\/b><br \/><br \/><br \/>Marketers will soon be able to use AI to automate the creation, sending, and optimization of hyper-personalized messages at scale. This will free up their time for more strategic tasks such as mining meaningful insights.<br \/><br \/><br \/>\u201cZeta\u2019s proprietary data and new modular platform with embedded AI pay off its vision for \u2018making sophisticated marketing easy,&#8217;\u201d says Forrester. <b><\/b><br \/><br \/><br \/><b>4. Consider cleaner email design<\/b><br \/><br \/><br \/>We will see the email subject line become sharper and more concise and the overall look and feel of the email body become cleaner as a way to quickly hook readers and more easily automate email delivery. This will also help in optimizing email for screens even smaller than a smartphone, such as wearables.<b><\/b><br \/><br \/><br \/><b>5. Bulk up emails to build loyalty<\/b><br \/><br \/><br \/>There is another, completely opposite, direction marketers can take by building out subscription-based newsletters that have grown in popularity in recent years. These email formats contain media-rich stories and do not advertise products\u2014they are simply a way to grow loyalty amongst specific audiences.<\/p><h3><br \/>Zeta Named a Leader in Email Marketing Service Provider<\/h3><p>Learn more about our <a href=\"https:\/\/zetaglobal.com\/platform\/esp\/\">email marketing platform<\/a>.<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email may be one of the most effective marketing channels, but there&#8217;s always room for growth. See how to leverage email marketing trends now.<\/p>\n","protected":false},"author":1,"featured_media":60263,"menu_order":0,"template":"","tags":[27,62,446],"insight-category":[26],"class_list":["post-61477","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-email-marketing","tag-email","tag-email-trends","insight-category-articles","topic-email-marketing-esp","topic-artificial-intelligence"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Key Email Marketing Trends to Watch<\/title>\n<meta name=\"description\" content=\"Email may be one of the most effective marketing channels already, but there&#039;s always room for growth. 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