{"id":61772,"date":"2021-03-15T17:15:54","date_gmt":"2021-03-15T21:15:54","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=61772"},"modified":"2025-03-12T13:45:25","modified_gmt":"2025-03-12T20:45:25","slug":"how-to-increase-customer-engagement-with-website-personalization","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/articles\/how-to-increase-customer-engagement-with-website-personalization\/","title":{"rendered":"How To Increase Customer Engagement With Website Personalization"},"content":{"rendered":"\t\t
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September 27, 2023 | <\/span> < 1<\/span> min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t

\n\t\t\t\tHow To Increase Customer Engagement With Website Personalization\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhen it comes to ecommerce, customers want three things from a website. They want to be able to browse products with ease. They want easy-to-access customer support. And they want a smooth, clean checkout process. There\u2019s no better way to tick those three boxes than with personalization. In this blog, you\u2019ll learn how you can increase customer engagement through website personalization.<\/span>\n

1. Include complementary and suggested products<\/span><\/h3>\nCross-selling and upselling are two of the most effective ways to increase engagement on your site. Include <\/span>onsite recommendations<\/span><\/a> for complementary items at the bottom of a product page (i.e. \u201cBuy The Look\u201d and \u201cYou May Also Like\u201d sections). Doing this piques interest by showing shoppers products similar to those they\u2019re considering, increasing their propensity for engagement.\u00a0<\/span>\n\n
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(Image source: ASOS)<\/figcaption><\/figure>\n

2. Implement a chatbot or a live chat\u00a0<\/span><\/h3>\nAdding a chatbot or live chat feature to your website is an easy way to increase customer engagement. Deploying a chat-based pop-up offering personal support (i.e. \u201cwhat can I help you find today?\u201d) can help stave off disengagement too. Moreover, customers who interact with a brand via <\/span>live chat<\/span><\/a> are almost <\/span>3 times more likely<\/span><\/a> to complete a purchase.<\/span>\n<\/span>\n\n
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(Image source: Sephora)<\/figcaption><\/figure>\n

3. Leverage loyalty program data to increase customer engagement<\/span><\/h3>\nBy serving consumers personalized messages on your website, you\u2019ll reduce bounce rates and increase on-site engagement. Loyalty programs make it easy to understand customers by looking at their past purchases or which unique offers they\u2019ve redeemed. This is important considering <\/span>63% of consumers<\/span><\/a> expect ecommerce businesses to know their unique needs and expectations.\u00a0<\/span>\n\n
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(Image source: Dynamic Yield)<\/figcaption><\/figure>\n

4. Develop custom 404 pages<\/span><\/h3>\nRoughly <\/span>74% of customers<\/span><\/a> who encounter a 404 message on an ecommerce site become disengaged. As a result, they abandon their search for a product or service altogether. For this reason, it\u2019s important to remove products that your brand no longer sells. Instead of deploying a redirect stating \u201cthis page can no longer be found,\u201d develop custom 404 pages offering similar products\/services that can replace the original search query.<\/span>\n\n
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(Image source: Tivoli Audio)<\/figcaption><\/figure>\n

5. Offer interactive shopping tools<\/span><\/h3>\nWhile it requires more work on the back end, implementing interactive content on your ecommerce site will increase customer engagement. In fact, <\/span>55% of consumers<\/span><\/a> are more likely to engage with a product that offers immersive technology. Tools such as Augmented Reality (AR) now enable customers to \u201ctry before they buy\u201d (e.g. sunglasses, makeup, furniture, etc.). This personalized approach not only enhances the customer experience but also increases purchase confidence and satisfaction.<\/span>\n\n
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(Image source: Wayfair)<\/figcaption><\/figure>\n

Want more personalization insights?<\/span><\/h3>\nRead some of our additional blog content on the topic of increasing customer engagement:<\/span>\n