{"id":709,"date":"2023-03-19T20:40:54","date_gmt":"2023-03-20T03:40:54","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=709"},"modified":"2024-12-10T13:46:11","modified_gmt":"2024-12-10T21:46:11","slug":"website-personalization","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/solutions\/website-personalization\/","title":{"rendered":"Website Personalization Solutions"},"content":{"rendered":"\t\t
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Website Personalization<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Deliver unique brand experiences tailor-made to each website visitor<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Engaging with consumers on a personal level across the entirety of the sales funnel is one of the most important things a marketer can do. Yet, many brands forget to focus personalization efforts on their most important owned asset, their website\u2014leading to unnecessarily high bounce rates, unengaged customers, and lost sales.

Avoid this common pitfall and automatically personalize messages, product recommendations, and page layouts with Zeta. We can help you provide onsite experiences that make each customer feel like your brand is speaking directly to them.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Purpose-built onsite personalization<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

We make it easier than ever to track real-time shopper activity\u2014providing an instant ability to gauge consumer interest in specific products, category pages, campaigns, and more. Pair this with Zeta\u2019s industry leading demographic data to gain a full-funnel view of each site visitor and provide them with digital in-store experiences that feel tailor-made just for them.<\/p>

Overlay interactions<\/p>

Decrease site bounces, increase engagement, and reward loyalty with overlay interactions that can simultaneously provide discounts or promote rewards programs while growing your valuable CRM list.<\/p><\/blockquote>

In-page content<\/p>

Make every site visitor feel right at home with product and category recommendations purpose built to their individual interests. Increase average order value by serving related content on product pages.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Confident targeting through powerful data enrichment<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Leverage Zeta's AI and vast proprietary data set to create segments of site visitors that can be as granular or extensive as you want. Leverage these powerful segments to serve hyper-personalized content to consumers based on products of interest, levels of engagement, conversion history, demographic background, and more.<\/p>

Zeta Data enrichment<\/p>

Enhance targeting and personalization with permissioned identity and intent signals from Zeta\u2019s vast proprietary dataset.<\/p><\/blockquote>

Advanced AI<\/p>

Leverage Zeta\u2019s AI to refine targeting with powerful rules and triggers.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Create true actionability with instant optimization<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Confidently measure the success of all your onsite marketing campaigns in one place with the Zeta Marketing Platform Leverage it to easily coordinate onsite and offsite marketing efforts to create a seamless brand narrative no matter where a customer is shopping online. Then rest easy as Zeta\u2019s expert professional services team helps personally provide optimization recommendations for you and your team.<\/p>

Measure and optimize campaigns<\/p>

Test, measure, and optimize campaigns across your website using Zeta\u2019s always-on predictive insights and flexible content repository.<\/p><\/blockquote>

Omnichannel expansion<\/p>

Amplify the reach and impact of your website personalization by coordinating messaging that remains consistent across all channels through Zeta\u2019s powerful omnichannel platform.<\/p><\/blockquote>

Robust services<\/p>

Tap into the unmatched expertise of Zeta\u2019s professional services teams and dedicated industry experts.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Seeing Is Believing<\/p><\/div><\/div>\n\t\t\t\t

Experience the Zeta Marketing Platform for yourself. Schedule a demo with our experts or contact us for more information.\n<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tExplore Our Products and Solutions\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tOmnichannel Marketing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tPositive but disconnected brand interactions aren\u2019t cutting it\u2014consumers want an integrated, seamless experience across devices and channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCustomer Data Management\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tSuccessful customer engagement starts with actionable consumer data\u2014accurate, continuously updated, and easily accessible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCustomer Acquisition\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tUnlock paid and owned channels to reach and acquire new customers at scale\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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Articles<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tWhy Cookieless Advertising Should Still be in Your Strategy\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t4 Ways to Optimize Omnichannel Marketing Campaigns\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Website Personalization Deliver unique brand experiences tailor-made to each website visitor Engaging with consumers on a personal level across the entirety of the sales funnel is one of the most important things a marketer can do. Yet, many brands forget to focus personalization efforts on their most important owned asset, their website\u2014leading to unnecessarily high\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":55950,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-709","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"\nWebsite Personalization Solutions | Zeta Global<\/title>\n<meta name=\"description\" content=\"Enhance user experience and website personalization with Zeta's marketing system. Tailor content for individuals, boost engagement, and drive conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/solutions\/website-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Personalization Solutions | Zeta Global\" \/>\n<meta property=\"og:description\" content=\"Enhance user experience and website personalization with Zeta's marketing system. 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