{"id":718,"date":"2023-03-19T21:32:44","date_gmt":"2023-03-20T04:32:44","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=718"},"modified":"2025-06-05T11:51:47","modified_gmt":"2025-06-05T18:51:47","slug":"customer-data-management","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/solutions\/data-identity\/","title":{"rendered":"Data &#038; Identity &#8211;  Customer Insights Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"718\" class=\"elementor elementor-718\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84650f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"84650f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d734\" data-id=\"526d734\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c7465d elementor-widget elementor-widget-hero\" data-id=\"8c7465d\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  hero--gray\">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><h1>Data &amp; Identity<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\"><p>Successful customer engagement starts with actionable consumer data\u2014accurate, continuously updated, and easily accessible.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-A_CDM01-768x587.png\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-A_CDM01-1024x782.png\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-A_CDM01.png\" alt=\"Images of a man enjoying photography, skateboarding, and gardening\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88a375 elementor-widget elementor-widget-full-width-image-content\" data-id=\"b88a375\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Why Identity Matters<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p><span class=\"TextRun SCXW154868042 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154868042 BCX0\">As consumer technology advances and<\/span><span class=\"NormalTextRun SCXW154868042 BCX0\"> customer journeys become more complex<\/span><\/span><span class=\"TextRun Strikethrough SCXW154868042 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154868042 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW154868042 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154868042 BCX0\"> organizations need centralized, reliable, and actionable<\/span><span class=\"NormalTextRun SCXW154868042 BCX0\"> data<\/span> <span class=\"NormalTextRun SCXW154868042 BCX0\">to unify and manage identities effectively. Zeta\u2019s identity graph and platform capabilities<\/span><span class=\"NormalTextRun SCXW154868042 BCX0\">\u2014now including Live Intent\u2014<\/span><span class=\"NormalTextRun SCXW154868042 BCX0\">a<\/span><span class=\"NormalTextRun SCXW154868042 BCX0\">ddress <\/span><span class=\"NormalTextRun SCXW154868042 BCX0\">the<\/span><span class=\"NormalTextRun SCXW154868042 BCX0\"> critical requirements of identity solutions, CDPs and media solutions.<\/span><\/span><span class=\"TextRun SCXW3851289 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3851289 BCX0\">\u00a0<\/span><\/span><\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-A_CDM02.png\" alt=\"Man listening to headphones\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c755f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9c755f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d41511\" data-id=\"7d41511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bf6ff7 elementor-widget elementor-widget-full-width-image-content\" data-id=\"5bf6ff7\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content full-width-image-content--gray\">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--right container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p><span class=\"TextRun MacChromeBold SCXW229713551 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW229713551 BCX0\">B<\/span><span class=\"NormalTextRun SCXW229713551 BCX0\">uilt with identity\u00a0<\/span><\/span>at the core<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p><span class=\"NormalTextRun SCXW155521363 BCX0\">Zeta combines data from anywhere in your tech stack <\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">into one unified platform<\/span><span class=\"NormalTextRun SCXW155521363 BCX0\"> and<\/span><span class=\"NormalTextRun SCXW155521363 BCX0\"> extends <\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">that data<\/span><span class=\"NormalTextRun SCXW155521363 BCX0\"> with billions of signals from one of the industry\u2019s largest proprietary databases<\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">. <\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">This precise<\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">, <\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">comprehensive view <\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">of customer behavior <\/span><span class=\"NormalTextRun SCXW155521363 BCX0\">enables<\/span><span class=\"NormalTextRun SCXW155521363 BCX0\"> individualized campaigns and smarter decisions that drive better results across all touchpoints.<\/span><span class=\"EOP SCXW19966512 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><blockquote><p><strong><span style=\"color: #035cd4\">Centralize first-party customer data<\/span><\/strong><\/p><p><span class=\"TextRun SCXW14411907 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14411907 BCX0\">Many marketing systems <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">operate<\/span><span class=\"NormalTextRun SCXW14411907 BCX0\"> in siloes, preventing seamless data sharing. Zeta<\/span><span class=\"NormalTextRun SCXW14411907 BCX0\"> enables you to <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">merge scattered customer records into <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">a <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">single unified customer view. <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">Zeta\u2019s identity unification<\/span><span class=\"NormalTextRun SCXW14411907 BCX0\"> means you <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">can better recognize customers, <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">gain a complete view of <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">each customer relationship<\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">, analyze behavioral trends, action insights, and <\/span><span class=\"NormalTextRun SCXW14411907 BCX0\">reach them at moments they are most likely to engage.<\/span><\/span><\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\"><span class=\"TextRun MacChromeBold SCXW41130512 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW41130512 BCX0\">Extend and e<\/span><span class=\"NormalTextRun SCXW41130512 BCX0\">xpand your reach<\/span><\/span><\/span><\/strong><\/p><p><span class=\"NormalTextRun SCXW216423892 BCX0\">Most identity solutions are not built with channel activation in mind. <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">Zeta helps you adapt to omnichannel environments by extending your identity data for greater reach<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">, <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">insights<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\"> and precise measurement across all channels. Zeta can match <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">the Zeta ID to <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">a wide range of <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">industry <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">identifiers<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">. A<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">nd t<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">he recent acquisition of <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">Live Intent<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\"> extends Zeta\u2019s ID Grap<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">h<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\"> to<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\"> include<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">\u00a0millions of events per day<\/span> <span class=\"NormalTextRun SCXW216423892 BCX0\">from <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">a<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\"> network of <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">2,500+ <\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">publishe<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">rs<\/span><span class=\"NormalTextRun SCXW216423892 BCX0\">.<\/span><\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\"><span class=\"TextRun MacChromeBold SCXW109869854 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109869854 BCX0\">Create a single, persistent identifier<\/span><\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW255496821 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255496821 BCX0\">Zeta enables you to <\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">c<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">onsolidate<\/span> <span class=\"NormalTextRun SCXW255496821 BCX0\">scattered<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> customer identifiers into <\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">a<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> persistent profile<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">,<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> minimiz<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">ing<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> duplicates and inconsistencies. This streamlined view lets you manage customer identities more easily and deliver consistent, personalized experiences<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> as a result<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">. <\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">You\u2019ll<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> also have visibility into how profiles <\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">are<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\"> merged and managed over time<\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">, <\/span><span class=\"NormalTextRun SCXW255496821 BCX0\">including linkages.<\/span><\/span><span class=\"EOP SCXW255496821 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\"><span class=\"TextRun MacChromeBold SCXW2152148 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW2152148 BCX0\">Activate customer data in market<\/span><\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW128059633 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128059633 BCX0\">A centralized identity management system transforms first-party data into actionable insights, enabling real-time activation<\/span> <span class=\"NormalTextRun SCXW128059633 BCX0\">in marketing programs and across multiple channels. <\/span><span class=\"NormalTextRun SCXW128059633 BCX0\">Enhanced identity unification ensures that these activations are precise and personalized<\/span><span class=\"NormalTextRun SCXW128059633 BCX0\"> and<\/span><span class=\"NormalTextRun SCXW128059633 BCX0\"> enables marketers to create more tailored offers and experiences <\/span><span class=\"NormalTextRun SCXW128059633 BCX0\">aligned with unique preferences and behavior<\/span><span class=\"NormalTextRun SCXW128059633 BCX0\">.<\/span><\/span><span class=\"EOP SCXW128059633 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-3-final_CDM01B.png\" alt=\"Graph of arrows pointing to the center\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3f7491 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b3f7491\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98f3207\" data-id=\"98f3207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5604ea0 elementor-widget elementor-widget-elevator-panels\" data-id=\"5604ea0\" data-element_type=\"widget\" data-widget_type=\"elevator-panels.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elevator-panels bg-white\">\n\t<div class=\"elevator-panels__container container\">\n\t\t<div class=\"elevator-panels__wrapper grid\">\n\t\t\t<div class=\"elevator-panels__heading\">\n\t\t\t\t<h2 class=\"elevator-panels__headline\"><p><span class=\"TextRun MacChromeBold SCXW227055386 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227055386 BCX0\">Why Zeta for <\/span><span class=\"NormalTextRun SCXW227055386 BCX0\">identity resolution and <\/span><span class=\"NormalTextRun SCXW227055386 BCX0\">customer data management?<\/span><\/span><\/p><\/h2>\n\t\t\t\t<p class=\"elevator-panels__description\">Five key differentiators set our identity solution apart. <\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"elevator-panels__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-1\" id=\"accord-zeta-panel-1\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Real-time Data Processing<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-1\" aria-labelledby=\"zeta-panel-1\" role=\"region\" aria-hidden=\"true\"><p><span class=\"TextRun SCXW126504319 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW126504319 BCX0\">Powerful, real-time, and scalable data processing capabilities supporting integration, hygiene, identity resolution, and unification.<\/span><\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-2\" id=\"accord-zeta-panel-2\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Identity Strength &amp; Scale<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-2\" aria-labelledby=\"zeta-panel-2\" role=\"region\" aria-hidden=\"true\"><p><span class=\"NormalTextRun SCXW121938491 BCX0\">Unified, actionable customer view rigorously <\/span><span class=\"NormalTextRun SCXW121938491 BCX0\">maintained<\/span><span class=\"NormalTextRun SCXW121938491 BCX0\"> and enriched with Zeta\u2019s proprietary identity insights and signals.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-3\" id=\"accord-zeta-panel-3\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Unique Customer Intelligence<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-3\" aria-labelledby=\"zeta-panel-3\" role=\"region\" aria-hidden=\"true\"><p><span class=\"NormalTextRun SCXW267529216 BCX0\"><span class=\"NormalTextRun SCXW61727646 BCX0\">By analyzing <\/span><span class=\"NormalTextRun SCXW61727646 BCX0\">trillions of customer signals<\/span><span class=\"NormalTextRun SCXW61727646 BCX0\"> with integrated identity tools, marketers achieve deeper insights into audience segments across all their touchpoints<\/span><span class=\"NormalTextRun SCXW61727646 BCX0\">.<\/span><\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-4\" id=\"accord-zeta-panel-4\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Marketing Execution<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-4\" aria-labelledby=\"zeta-panel-4\" role=\"region\" aria-hidden=\"true\"><p>C<span class=\"TextRun SCXW267259123 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267259123 BCX0\">loses the gap between a system of insight and a system of engagement in one integrated platform.<\/span><\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-5\" id=\"accord-zeta-panel-5\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Flexibility for Growth<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-5\" aria-labelledby=\"zeta-panel-5\" role=\"region\" aria-hidden=\"true\"><p><span class=\"TextRun SCXW188574733 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW188574733 BCX0\">Modern marketing infrastructure that wraps around and augments your existing tech stack<\/span><\/span>.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\\\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Real-time Data Processing\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Powerful, real-time, and scalable data processing capabilities supporting integration, hygiene, identity resolution, and unification.\"}},{\"@type\":\"Question\",\"name\":\"Identity Strength & Scale\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Unified, actionable customer view rigorously maintained and enriched with Zeta\\u2019s proprietary identity insights and signals.\"}},{\"@type\":\"Question\",\"name\":\"Unique Customer Intelligence\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By analyzing trillions of customer signals with integrated identity tools, marketers achieve deeper insights into audience segments across all their touchpoints.\"}},{\"@type\":\"Question\",\"name\":\"Marketing Execution\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Closes the gap between a system of insight and a system of engagement in one integrated platform.\"}},{\"@type\":\"Question\",\"name\":\"Flexibility for Growth\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Modern marketing infrastructure that wraps around and augments your existing tech stack.\"}}]}<\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7415cc7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7415cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8f85a2\" data-id=\"f8f85a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaad890 elementor-widget elementor-widget-quote-and-quote-with-logo\" data-id=\"aaad890\" data-element_type=\"widget\" data-widget_type=\"quote-and-quote-with-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"container quote quote--floating quote--gray\" data-module-id=\"quote68cd2cd55de7a\">\n\t<div class=\"grid\">\n\t\t<div class=\"quote__wrapper js-quote-wrapper\">\n\t\t\t<div class=\"quote__slider swiper\">\n\t\t\t\t<div class=\"quote__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"quote__icon-container\">\n\t\t\t\t\t\t\t\t<p class=\"quote__icon-text\">\u201c<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__icon-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/IDC-LOGO.svg\" alt=\"\" class=\"quote__icon-image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__description\">\u201cIdentity is critical in today\u2019s marketing as customer journeys become more complex. Mastering identity resolution is not just an option; it's the cornerstone of personalized, privacy-first customer relationships.\u201d<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__title\">Roger Beharry Lall, Research Director, Advertising Technologies and SMB Marketing Applications, IDC<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39dde26 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"39dde26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05471dc\" data-id=\"05471dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3798f61 elementor-widget elementor-widget-full-width-image-content\" data-id=\"3798f61\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--right container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Benefits beyond customer data management<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p><span class=\"TextRun SCXW130275186 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130275186 BCX0\">Zeta clients have realized benefits that supersede customer data management<\/span><\/span>.<\/p><blockquote><p><strong><span style=\"color: #035cd4\">Adtech and martech consolidation<\/span><\/strong><\/p><p><span class=\"TextRun SCXW156143437 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156143437 BCX0\"><span class=\"NormalTextRun SCXW150662821 BCX0\">Merge your adtech and martech stacks seamlessly with integrated identity extension, giving full access to synchronize client, Zeta &amp; industry identifiers for cohesive, intelligent activation across digital channels. <\/span><\/span><\/span><span class=\"TextRun SCXW156143437 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156143437 BCX0\">\u00a0<\/span><\/span><\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\">Strategic business focus<\/span><\/strong><\/p><p><span class=\"NormalTextRun SCXW248675702 BCX0\">Optimize<\/span><span class=\"NormalTextRun SCXW248675702 BCX0\"> consumer experiences and digital growth <\/span><span class=\"NormalTextRun SCXW248675702 BCX0\">by <\/span><span class=\"NormalTextRun SCXW248675702 BCX0\">leveraging<\/span><span class=\"NormalTextRun SCXW248675702 BCX0\"> enhanced identity unification<\/span> <span class=\"NormalTextRun SCXW248675702 BCX0\">to drive brand awareness and operational efficiency.<\/span><\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\">Top-line profitable growth<\/span><\/strong><\/p><p><span class=\"NormalTextRun SCXW225224634 BCX0\">Increase customer lifetime value through <\/span><span class=\"NormalTextRun SCXW225224634 BCX0\">targeted engagement based on unified, enriched customer identities<\/span><span class=\"NormalTextRun SCXW225224634 BCX0\"> that enable personalized interactions for <\/span><span class=\"NormalTextRun SCXW225224634 BCX0\">identified<\/span><span class=\"NormalTextRun SCXW225224634 BCX0\"> visitors, subscribers, and repeat buyers<\/span>.<\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\">Strengthen existing technology<\/span><\/strong><\/p><p><span class=\"NormalTextRun SCXW163439521 BCX0\">Turn<\/span><span class=\"NormalTextRun SCXW163439521 BCX0\"> pain points like <\/span><span class=\"NormalTextRun SCXW163439521 BCX0\">measurement,<\/span> <span class=\"NormalTextRun SCXW163439521 BCX0\">segmentation, and cross-platform identity resolution into<\/span><span class=\"NormalTextRun SCXW163439521 BCX0\"> s<\/span><span class=\"NormalTextRun SCXW163439521 BCX0\">trengths <\/span><span class=\"NormalTextRun SCXW163439521 BCX0\">through robust identity management and unification tools.<\/span><\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\">Centralize enterprise insights<\/span><\/strong><\/p><p><span class=\"NormalTextRun SCXW238417524 BCX0\"><span class=\"NormalTextRun SCXW37776159 BCX0\">Create a center of excellence for global digital marketing intelligence by <\/span><span class=\"NormalTextRun SCXW37776159 BCX0\">consolidating<\/span><span class=\"NormalTextRun SCXW37776159 BCX0\"> insights powered by extensive identity resolution capabilities, <\/span><span class=\"NormalTextRun SCXW37776159 BCX0\">benefiting<\/span><span class=\"NormalTextRun SCXW37776159 BCX0\"> the entire organization<\/span><\/span>.<\/p><\/blockquote><blockquote><p><strong><span style=\"color: #035cd4\">Expand identity resolution<\/span><\/strong><\/p><p><span class=\"NormalTextRun SCXW216575059 BCX0\">Go beyond managing first-party customer data by <\/span><span class=\"NormalTextRun SCXW216575059 BCX0\">leveraging<\/span><span class=\"NormalTextRun SCXW216575059 BCX0\"> Zeta\u2019s deterministic dataset of <\/span><span class=\"NormalTextRun SCXW216575059 BCX0\">240<\/span><span class=\"NormalTextRun SCXW216575059 BCX0\">+<\/span><span class=\"NormalTextRun SCXW216575059 BCX0\"> million profiles<\/span><span class=\"NormalTextRun SCXW216575059 BCX0\">, <\/span><span class=\"NormalTextRun SCXW216575059 BCX0\">integrating identity extension<\/span> <span class=\"NormalTextRun SCXW216575059 BCX0\">to create a richer, comprehensive view.<\/span><\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-A_CDM05.png\" alt=\"Man giving a presentation\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-703a627 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"703a627\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce4c95c\" data-id=\"ce4c95c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7334b6 elementor-widget elementor-widget-large-article-call-out\" data-id=\"a7334b6\" data-element_type=\"widget\" data-widget_type=\"large-article-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"large-article-callout bg-gray\">\n\t<div class=\"large-article-callout__container container\">\n\t\t\t\t\t<h2 >Articles &amp; Resources<\/h2>\n\t\t\t\t<div class=\"large-article-callout__items grid\">\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/articles\/the-modular-cdp-simplifying-the-path-to-better-customer-experiences\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/06\/ModularCDP-1024x578.png\" alt=\"Modular CDP Blog Hero\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tChoosing the Right CDP: Composable vs. Packaged vs. Modular\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-1024x578.jpg\" alt=\"Person holding laptop and looking away\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tThe 2025 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c41e8e elementor-widget elementor-widget-page-end-cta\" data-id=\"0c41e8e\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Seeing Is Believing<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">Experience the Zeta Marketing Platform for yourself. Schedule a demo with our experts or contact us for more information.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/contact-us\/\" target=\"_blank\">Contact us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae93b62 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae93b62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0481de0\" data-id=\"0481de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b10c4b elementor-widget elementor-widget-cross-content-cta\" data-id=\"2b10c4b\" data-element_type=\"widget\" data-widget_type=\"cross-content-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cross-content-cta cross-content-cta-variant-1\">\n\t<div class=\"cross-content-cta__container container\">\n\t\t<div class=\"cross-content-cta__wrapper grid\">\n\t\t\t<div\n\t\t\tclass=\"cross-content-cta__headline\"\t\t\t>\n\t\t\t\tExplore Our Products and Solutions\t\t\t<\/div>\n\t\t\t<div class=\"cross-content-cta__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" 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lifecycle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data &#038; Identity Successful customer engagement starts with actionable consumer data\u2014accurate, continuously updated, and easily accessible. Why Identity Matters As consumer technology advances and customer journeys become more complex, organizations need centralized, reliable, and actionable data to unify and manage identities effectively. Zeta\u2019s identity graph and platform capabilities\u2014now including Live Intent\u2014address the critical requirements of\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":55950,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-718","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer insights and ID resolution | Zeta Global<\/title>\n<meta name=\"description\" content=\"Unify and harness customer data to improve engagement using Zeta&#039;s customer data &amp; identity solutions. 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