{"id":88285,"date":"2023-08-18T17:11:13","date_gmt":"2023-08-19T00:11:13","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=88285"},"modified":"2025-03-05T11:22:09","modified_gmt":"2025-03-05T19:22:09","slug":"getting-the-best-customer-data-platform-starts-with-the-right-rfp","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/cdpi-best-cdp-right-rfp\/","title":{"rendered":"Getting the\u00a0Best Customer Data Platform\u00a0Starts with the Right RFP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88285\" class=\"elementor elementor-88285\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ded858 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ded858\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9cf37\" data-id=\"4c9cf37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d79d0 elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"c6d79d0\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t<div class=\"report-hero__category\">Whitepaper<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>Getting the <strong>Best Customer Data Platform<\/strong> Starts with the Right RFP<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p>Choosing a Customer Data Platform (CDP) is an important decision that merits careful consideration.\u00a0 In this whitepaper, CDP Institute and Zeta provide recommendations on how to optimize your CDP RFP and selection process.<\/p><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDP-Institute.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Whitepaper<\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_68cd33e4db269\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd33e4db269\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p><span style=\"font-weight: 400\">You'll receive an email with your download shortly.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e82103 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4e82103\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1a38ed\" data-id=\"b1a38ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149d93d elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"149d93d\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--blue\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"centered-content__content\">\n\t\t\t\t<p>Used properly, an RFP can be a powerful, efficient tool for picking the right vendor. To ensure a successful CDP investment, a truly effective CDP RFP needs more than a features checklist.<\/p><p>\u00a0<\/p><p>Learn how to best assess the vendor's full value by including key questions identified in this whitepaper.<\/p>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e54253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e54253\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7abfb46\" data-id=\"7abfb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe6b55 zeta-content elementor-widget elementor-widget-text-editor\" data-id=\"abe6b55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&nbsp;\n<p style=\"text-align: center; font-size: 18px;\">Additionally, the RFP is just one step in the CDP acquisition process. A complete process starts well before the RFP and includes the following steps:<\/p>\n&nbsp;\n\n<img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-88191 aligncenter\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPI-graphic-300x137.webp\" alt=\"\" width=\"532\" height=\"243\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPI-graphic-300x137.webp 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPI-graphic-1024x466.webp 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPI-graphic-768x350.webp 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPI-graphic.webp 1089w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/>\n\n&nbsp;\n<p style=\"text-align: center; font-size: 18px;\"><strong>Download the whitepaper\u00a0to learn more<\/strong>\n<strong>and ensure you get the right CDP for your\u00a0needs.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this white paper, CDP Institute and Zeta provide recommendations on how to optimize your CDP RFP and selection process.<\/p>\n","protected":false},"author":16,"featured_media":85856,"menu_order":0,"template":"","tags":[45,147,1057],"insight-category":[4],"class_list":["post-88285","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-travel","tag-retail","tag-fin-serv","insight-category-reports","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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