{"id":88286,"date":"2023-08-18T17:13:28","date_gmt":"2023-08-19T00:13:28","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=88286"},"modified":"2025-03-05T11:18:44","modified_gmt":"2025-03-05T19:18:44","slug":"marketers-need-cdp-solutions-that-transcend-data-management","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/forrester-cdp-survey-2022\/","title":{"rendered":"Marketers Need\u00a0CDP Solutions\u00a0That Transcend Data Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88286\" class=\"elementor elementor-88286\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7325b54 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7325b54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6f21be\" data-id=\"d6f21be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f6876 elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"10f6876\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t\t<div class=\"report-hero__eyebrow-image\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Forrester_white_RGB_narrow-4.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"report-hero__category\">Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>Marketers Need <strong>CDP Solutions<\/strong> That Transcend Data Management<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p>Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.<\/p><p><br \/>Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements.<\/p><p>\u00a0<\/p><p>Download this research to learn more about:<\/p><p>\u00a0<\/p><ul><li>CDP adoption trends and evolving requirements<\/li><li>Challenges with current CDP solutions<\/li><li>The capabilities required of a next-generation CDP<\/li><li>How to extend the CDP\u2019s value and drive better business outcomes<\/li><\/ul><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Report<\/h2>\n\t\t\t<p class=\"report-hero__form-body\">Learn More: Insights from CDP Survey Results<\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_68cd32cf64b2f\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd32cf64b2f\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p><span style=\"font-weight: 400\">You'll receive an email with your download shortly.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88cad0d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"88cad0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb3724\" data-id=\"5fb3724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4826533 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"4826533\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--blue\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-video-player\">\n\t\t\t\t\t\t\t\t\t\t\t<video controls>\n\t\t\t\t\t\t\t<source src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Zeta-Global-Social-Video.mp4#t=0.001\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CDPs are a critical investment, but they are falling short of user expectations. Only 10% of CDP owners  feel the product meets all needs. Learn more.<\/p>\n","protected":false},"author":16,"featured_media":958,"menu_order":0,"template":"template-simplified.php","tags":[45,147,1057],"insight-category":[4],"class_list":["post-88286","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-travel","tag-retail","tag-fin-serv","insight-category-reports","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"4","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers Need\u00a0CDP Solutions\u00a0That Transcend Data Management<\/title>\n<meta name=\"description\" content=\"CDPs are a critical investment, but they are falling short of user expectations. 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