{"id":88305,"date":"2023-08-22T17:35:38","date_gmt":"2023-08-23T00:35:38","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=88305"},"modified":"2025-03-05T11:14:47","modified_gmt":"2025-03-05T19:14:47","slug":"cdps-and-data-warehouses-making-the-best-use-of-both-systems","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/cdp-and-data-warehouse-whitepaper\/","title":{"rendered":"CDPs and Data Warehouses:\u00a0Making the Best Use of Both Systems"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88305\" class=\"elementor elementor-88305\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff91ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dff91ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-080d75d\" data-id=\"080d75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43cb292 elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"43cb292\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t<div class=\"report-hero__category\"><\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p><strong>CDPs and Data Warehouses:<\/strong> Making the Best Use of Both Systems<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p>Produced by CDP Institute<\/p><p>Sponsored by Zeta<\/p><p>\u00a0<\/p><p>Customer data platforms and data warehouses both manage customer data, but they each have unique strengths. Understanding what sets them apart is the key to deciding which best fits your company\u2019s needs\u2026or it more truth to say that both can be leveraged? In this paper you will learn why the data warehouse, or system of record, and the customer data platform, or system of action, make the best solution when integrated together.<\/p><p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-88261\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPs_and-DWs_CDPi-300x169.jpg\" alt=\"\" width=\"467\" height=\"263\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPs_and-DWs_CDPi-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPs_and-DWs_CDPi-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/CDPs_and-DWs_CDPi.jpg 800w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>You will learn:<\/p><p>\u00a0<\/p><ul><li>CDP strengths and weaknesses<\/li><li>Data warehouse strengths and weaknesses<\/li><li>Criteria for choosing the right system<\/li><li>X factors favoring dual support<\/li><\/ul><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Whitepaper<\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_68cd33e04e163\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd33e04e163\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p><span style=\"font-weight: 400\">You'll receive an email with your download shortly.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn why the data warehouse, or system of record, and the customer data platform, or system of action, make the best solution when integrated together.<\/p>\n","protected":false},"author":16,"featured_media":88261,"menu_order":0,"template":"template-simplified.php","tags":[],"insight-category":[4],"class_list":["post-88305","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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