{"id":90499,"date":"2024-12-17T08:58:00","date_gmt":"2024-12-17T16:58:00","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=90499"},"modified":"2025-08-05T06:58:32","modified_gmt":"2025-08-05T13:58:32","slug":"black-friday-customers-retention","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/black-friday-customers-retention\/","title":{"rendered":"How To Transform Black Friday Shoppers Into Repeat Customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90499\" class=\"elementor elementor-90499\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26af9bf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26af9bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9110655\" data-id=\"9110655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f6c6c elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"b8f6c6c\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-2 \">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\tHow To Transform <strong>Black Friday Shoppers<\/strong> Into Repeat Customers\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"zeta-section-with-sidebar zeta-section-with-sidebar-share\"><div class=\"zeta-section-content\">\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-250b945 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"250b945\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c997df9\" data-id=\"c997df9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9095785 elementor-widget elementor-widget-text-editor\" data-id=\"9095785\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Black Friday continues to be the shopping event of the year\u2014all of Cyber Week really\u2014and a crucial opportunity for brands to meet their annual revenue targets. Consumers snapped up exciting deals, with Black Friday online sales reaching <\/span><a href=\"https:\/\/zetaglobal.com\/resource-center\/black-friday-cyber-monday-results-and-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$10<\/span><span style=\"font-weight: 400;\">.8 billion on Black Friday<\/span><\/a><span style=\"font-weight: 400;\"> in 2024, a 10.2% increase and yet another record-breaking year.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p>Now, this is all fantastic news, but your work isn&#8217;t done. Now you need to ensure those new shoppers continue to purchase from you.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-90511 size-full\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/12\/Zeta_Blog-Meta-Images_2023-2.jpg\" alt=\"person with shopping bags to promote holiday 2025\" width=\"1200\" height=\"678\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/12\/Zeta_Blog-Meta-Images_2023-2.jpg 1200w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/12\/Zeta_Blog-Meta-Images_2023-2-300x170.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/12\/Zeta_Blog-Meta-Images_2023-2-1024x579.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/12\/Zeta_Blog-Meta-Images_2023-2-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/12\/Zeta_Blog-Meta-Images_2023-2-768x434.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To get a worthwhile return on your holiday campaigns, you need a solid retention strategy. Keep reading to learn how to turn one-off bargain hunters into loyal customers.<\/span><\/p><h2 id=\"why-long-term-customer-loyalty-matters\">Why Long-Term Customer Loyalty Matters<\/h2><p><span style=\"font-weight: 400;\">You probably know that customer retention is much more cost-effective than attracting new customers.\u00a0 Acquiring a new customer can be <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/12\/12\/customer-retention-versus-customer-acquisition\/?sh=4204c3651c7d\"><span style=\"font-weight: 400;\">5-7 times more expensive<\/span><\/a><span style=\"font-weight: 400;\"> than retaining an existing one\u2014and that\u2019s at the best of times.<\/span><\/p><p><span style=\"font-weight: 400;\">The holiday season is the most expensive time of year to acquire customers. Advertising costs on platforms like Meta, Google Ads, and Amazon skyrocket as retailers vie for consumer attention and wallet share.<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more, there has been a <\/span><a href=\"https:\/\/www.simplicitydx.com\/blogs\/press-release-brands-losing-a-record-29-for-each-new-customer-acquired\"><span style=\"font-weight: 400;\">60% increase<\/span><\/a><span style=\"font-weight: 400;\"> in customer acquisition costs in recent years, fueled by inflation and the saturation of digital marketing channels.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Increased acquisition costs mean it\u2019s more critical than ever for businesses to strike a balance between Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By focusing on converting holiday shoppers into repeat customers, businesses can build a foundation for sustainable growth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Beyond the obvious financial benefits, there are a few more reasons why converting Cyber Week shoppers into regular customers makes sense:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand advocacy:<\/b><span style=\"font-weight: 400;\"> Loyal customers don\u2019t just bring repeat business; they become advocates for your brand. They&#8217;re more likely to recommend your products to friends and family, setting you up for more success next year.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictable sales forecasting: <\/b><span style=\"font-weight: 400;\">A loyal customer base provides a more predictable and steady stream of revenue. This predictability makes it easier to plan future inventory and forecast the results of future holiday campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased customer insights:<\/b><span style=\"font-weight: 400;\"> Long-term customers provide valuable insights through their purchasing patterns and feedback, supporting product development and targeted communication.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved brand image:<\/b><span style=\"font-weight: 400;\"> Satisfied repeat customers enhance your brand image, as their positive perception can attract new customers and strengthen your market presence.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Nurturing long-term customer relationships continues to drive value long after your Black Friday sales. Here&#8217;s how to do it.<\/span><\/p><h2 id=\"strategies-to-convert-black-friday-shoppers-into-loyal-customers\">Strategies to Convert Black Friday Shoppers into Loyal Customers<\/h2><p><span style=\"font-weight: 400;\">Here are our top recommendations for loyalizing customers after the holiday season.<\/span><b><\/b><\/p><h3 id=\"keep-engaging\">Keep engaging<\/h3><p><span style=\"font-weight: 400;\">Don\u2019t let the relationship fizzle out as the holiday season ends. Continue engaging with customers through emails, social media, and personalized communication to keep your brand on their radar.<\/span><\/p><p><span style=\"font-weight: 400;\">The best way to keep the momentum going is with a tailored approach. For instance, if a customer bought a coffee machine during Black Friday, follow up with an email in January offering tips on making the perfect brew or a discount on coffee beans. This shows you care and have been paying attention to what the customer needs.<\/span><b><\/b><\/p><h3 id=\"offer-exclusive-promotions-and-discounts\">Offer exclusive promotions and discounts<b><\/b><\/h3><p><span style=\"font-weight: 400;\">Tempt Black Friday shoppers to return with exclusive deals and targeted campaigns. That can be as simple as a \u2018thank you\u2019 discount for their next purchase. <\/span><\/p><p><span style=\"font-weight: 400;\">For best results, combine the offer with individual recommendations and personalized communication. This tactic not only encourages repeat purchases but also makes customers feel valued and understood.<\/span><b><\/b><\/p><h3 id=\"make-customer-data-management-a-priority\">Make customer data management a priority<b><\/b><\/h3><p><span style=\"font-weight: 400;\">Personalized communication requires data and systems to support it. Ensure you have the right tech stack in place to fully understand and predict patterns in customer preferences and behavior. This might mean implementing a new <\/span><a href=\"https:\/\/zetaglobal.com\/platform\/cdp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data management platform<\/span><\/a><span style=\"font-weight: 400;\">, or adapting your existing infrastructure.\u00a0<\/span><b><\/b><\/p><h3 id=\"dont-underestimate-the-post-purchase-experience\">Don\u2019t underestimate the post-purchase experience<b><\/b><\/h3><p><span style=\"font-weight: 400;\">The experience with your brand doesn\u2019t end at checkout, or when the customer receives their item(s). The post-purchase experience is a key indicator of whether a shopper will buy from you again, so it needs to be as consumer-centric as possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consumers today expect transparency and convenience when it comes to returns, shipping, and customer care. According to Klarna, <\/span><a href=\"https:\/\/www.klarna.com\/international\/press\/retailers-risk-losing-loyal-customers-if-they-get-returns-wrong-klarna-warns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">84% of customers<\/span><\/a><span style=\"font-weight: 400;\"> will not purchase from a retailer again after a negative return experience.\u00a0<\/span><b><\/b><\/p><h3 id=\"run-effective-retargeting-campaigns\">Run effective retargeting campaigns<b><\/b><\/h3><p><span style=\"font-weight: 400;\">When done right, retargeting can be an effective way to stay top of mind, encourage repeat purchases, and drive long-term growth.<\/span><\/p><p><span style=\"font-weight: 400;\">Retargeting ads through email, search engines, display, and social media help remind customers of your products and services. Ensure these ads are in line with your brand and not overly intrusive. For optimal results, highlight items that customers are likely to be interested in, based on their previous browsing or purchase behavior.\u00a0<\/span><\/p><h2 id=\"how-zeta-can-help\">How Zeta Can Help<\/h2><p><span style=\"font-weight: 400;\">Keeping customers happy starts with knowing who they are, what they buy, and what they care about.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers are increasingly leveraging Zeta to understand their customers at a deeper level:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predict consumer behavior, purchases, and trends\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know when a customer is browsing a competitor\u2019s website<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harness AI for personalized customer interactions and engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive strategic<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">decision-making with real-time behavioral data<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Interested in elevating your customer retention strategy? 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decoding=\"async\" width=\"479\" height=\"272\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/Holiday-hub-cover-image.png\" class=\"attachment-full size-full\" alt=\"Graphic with presents that is the featured image for the Zeta Holiday Hub landing page\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/Holiday-hub-cover-image.png 479w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/Holiday-hub-cover-image-300x170.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/Holiday-hub-cover-image-150x85.png 150w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item 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elevate your seasonal campaigns, all in one convenient hub.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/holiday-retail-strategy-2025\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"image of two parents and a child with wrapped holiday presents - featured image to the holiday retail strategy article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2-1536x866.jpg 1536w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/holiday-retail-strategy-2025-blog-image-2.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-articles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tArticles\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tInside the Mind of the 2025 Holiday Shopper: Why This Season Demands a Flexible Retail Strategy\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tExplore top holiday retail strategies for 2025, based on findings from our annual shopper survey, to learn how to win this shortened season.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/2025-holiday-shopping-trends-report\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Featured image graphic with the cover of the 2025 holiday shopping trends guide\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__about-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card__tags-item post-card__tags-item-reports\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tReports\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t2025 Holiday Shopping Trends Report\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tDiscover the top holiday shopping trends for 2025, including data-backed insights and retail strategies to win a shorter, more competitive season.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Read More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e41e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"06e41e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5057ef9\" data-id=\"5057ef9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a24bf7b elementor-widget elementor-widget-page-end-cta\" data-id=\"a24bf7b\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><div class=\"page-end-cta__headline\"><p>Want to see Zeta in action?<\/p><\/div><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.\n<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_self\">Zeta Marketing Platform<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.<\/p>\n","protected":false},"author":16,"featured_media":90511,"menu_order":0,"template":"","tags":[147],"insight-category":[26],"class_list":["post-90499","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-retail","insight-category-articles","industry-retail","topic-data-and-identity-cdp","topic-omnichannel-marketing"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"26","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Transform Black Friday Shoppers Into Repeat Customers<\/title>\n<meta name=\"description\" content=\"To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. 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