{"id":91119,"date":"2024-02-23T11:10:57","date_gmt":"2024-02-23T19:10:57","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=91119"},"modified":"2025-08-25T13:51:49","modified_gmt":"2025-08-25T20:51:49","slug":"omnichannel-marketing-for-retail-zeta-marketing-platform","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/industries\/retail\/","title":{"rendered":"Omnichannel Marketing for Retail: Zeta Marketing Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"91119\" class=\"elementor elementor-91119\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21de419 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"21de419\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76b829a\" data-id=\"76b829a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9d00c3 elementor-widget elementor-widget-hero\" data-id=\"a9d00c3\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  hero--gray\">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><h1>Zeta for Retail<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\"><p><em>Acquire and inspire customers with individualized experiences and offers delivered at scale.<\/em><\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZetaWeb_Batch-4__Industries-Retail_Cropped-768x445.webp\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZetaWeb_Batch-4__Industries-Retail_Cropped.webp\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZetaWeb_Batch-4__Industries-Retail_Cropped.webp\" alt=\"\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78a1c06 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78a1c06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50fc685\" data-id=\"50fc685\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857fb5b elementor-widget elementor-widget-icon-logo-grid\" data-id=\"857fb5b\" data-element_type=\"widget\" data-widget_type=\"icon-logo-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-logo-grid icon-logo-grid--white\">\n\t<div class=\"icon-logo-grid__container container\">\n\t\t<div class=\"icon-logo-grid__wrapper\">\n\t\t\t\t\t\t<div class=\"icon-logo-grid__heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__description\">The Zeta Marketing Platform enables retailers of all shapes and sizes\u2014brick and mortar, e-commerce, and direct-to-consumer\u2014to make every shopper feel like your best customer, delivering meaningful content and offers based on insights only Zeta can provide. Add decades of expertise and it\u2019s easy to see how Zeta has helped top retailers achieve their top goals.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-logo-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/New-Customers.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tAcquire the highest value customers\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tLeverage Zeta\u2019s proprietary database of 235+ million U.S. consumers to identify and target buyers in market for your products.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Revenue.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tImprove loyalty and share of wallet\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tDrive repeat purchases with precise, personalized messages, converting intent into loyalty and lifetime value.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Vector-2-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tWin back shoppers and prevent churn\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tUse Zeta\u2019s predictive intelligence to reactivate lapsed customers and rescue buyers from your competition. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Messaging.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tMove faster and make smarter decisions\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tEngage Zeta\u2019s AI capabilities to answer pressing questions, automate workflow, identify growth opportunities, and more.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef053c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cef053c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81efbda\" data-id=\"81efbda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1600425 elementor-widget elementor-widget-full-width-image-content\" data-id=\"1600425\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content full-width-image-content--gray\">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p><strong>How Zeta helps retailers like you<\/strong><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<blockquote><p><strong>$14M increase in incremental sales<\/strong> for luxury brand<\/p><\/blockquote><blockquote><p><strong>9X conversion rate<\/strong> in shopping carts for men's clothing<\/p><\/blockquote><blockquote><p><strong>50% faster campaign creation time<\/strong> for sports brand<\/p><\/blockquote><blockquote><p><strong>57% increase in ROAS<\/strong> for online luxury retailer<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/gettyimages-1345106015-170667a-1-1.png\" alt=\"Image of an online shopping screen overlaid on a retail background\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db683c5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"db683c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56ed154\" data-id=\"56ed154\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c2b102 elementor-widget elementor-widget-logo\" data-id=\"8c2b102\" data-element_type=\"widget\" data-widget_type=\"logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"logos bg-white\">\n\t<div class=\"logos__container container\">\n\t\t<div class=\"logos__wrapper grid\">\n\t\t\t\t\t\t\t<div class=\"logos__heading\">\n\t\t\t\t\t<h2 class=\"logos__title\">Zeta works with many of the world\u2019s top retailers including:<\/h2>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"logos__inner\">\n\t\t\t\t<div class=\"logos__items\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"logos__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Ashley-Logo-3.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"logos__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/hibbett-sports-logo1-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"logos__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Haggar-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"logos__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/road-runner-sports-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"logos__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/TJX-color-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8e285a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d8e285a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2058204\" data-id=\"2058204\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f7182 elementor-widget elementor-widget-icon-logo-grid\" data-id=\"48f7182\" data-element_type=\"widget\" data-widget_type=\"icon-logo-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-logo-grid icon-logo-grid--white\">\n\t<div class=\"icon-logo-grid__container container\">\n\t\t<div class=\"icon-logo-grid__wrapper\">\n\t\t\t\t\t\t<div class=\"icon-logo-grid__heading\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__headline\"><p>Advantages for Retailers that Only Zeta Can Provide<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-logo-grid__items\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/App.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tMore ROI, less complexity\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tDrive profitable customer acquisition and retention efforts from a single platform that wraps around your tech stack.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Retail_Shopping-Cart.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tDrive active shoppers\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tImprove results across paid and owned channels with ability to target location, propensity to buy, price sensitivity, and more.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/09\/Data-Science-Reach.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tIntegrated identity\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tUnified data management, real-time ingestion, and built-in identity resolution ensure a total view of the customer and customer recognition in any channel.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Vector-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tPersonalization at scale\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tAutomate campaigns based on audiences, transactions, events, and more\u2014essentially any logic you can imagine when engaging consumers.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/09\/Data.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tCustomer journey optimization\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tGain critical insights into purchase patterns, spend categories, returns, and more to determine what\u2019s working and where to allocate budget.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item\" role=\"listitem\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image\">\n\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Vector-2.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-content\">\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-title\">\n\t\t\t\t\t\t\t\tApplied expertise\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"icon-logo-grid__item-description\">\n\t\t\t\t\t\t\t\tBenefit from decades of experience and proven success working with top retailers from around the world.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-155e351 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"155e351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-861b25b\" data-id=\"861b25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1daf4f elementor-widget elementor-widget-elevator-panels\" data-id=\"a1daf4f\" data-element_type=\"widget\" data-widget_type=\"elevator-panels.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elevator-panels bg-gray\">\n\t<div class=\"elevator-panels__container container\">\n\t\t<div class=\"elevator-panels__wrapper grid\">\n\t\t\t<div class=\"elevator-panels__heading\">\n\t\t\t\t<h2 class=\"elevator-panels__headline\"><p><strong>Get the Answers You\u2019ve Been Waiting for with Zeta Retail Intelligence<\/strong><\/p><\/h2>\n\t\t\t\t<p class=\"elevator-panels__description\"><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"elevator-panels__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-1\" id=\"accord-zeta-panel-1\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Who is currently shopping for my products?<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-1\" aria-labelledby=\"zeta-panel-1\" role=\"region\" aria-hidden=\"true\"><p>Zeta knows the audiences already in market for what you\u2019re selling and can connect you directly to buyers.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-2\" id=\"accord-zeta-panel-2\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Who are my most profitable customers? <\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-2\" aria-labelledby=\"zeta-panel-2\" role=\"region\" aria-hidden=\"true\"><p>Zeta knows who your best customers are and can identify the top opportunities that will drive profitable growth.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-3\" id=\"accord-zeta-panel-3\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">What competitors are earning the most attention?<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-3\" aria-labelledby=\"zeta-panel-3\" role=\"region\" aria-hidden=\"true\"><p>Zeta knows which competitors are impacting your market position and can adjust your targeting and bidding strategy.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-4\" id=\"accord-zeta-panel-4\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Where are my hottest regional opportunities?<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-4\" aria-labelledby=\"zeta-panel-4\" role=\"region\" aria-hidden=\"true\"><p>Zeta knows profitable locations based on customer and competitor intelligence, and can help you prioritize based on revenue potential.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-5\" id=\"accord-zeta-panel-5\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">How do I convert a buyer to a repeat customer?<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-5\" aria-labelledby=\"zeta-panel-5\" role=\"region\" aria-hidden=\"true\"><p>Zeta knows how to determine the next best offer for a first-time buyer and can help you engage them with the most profitable option.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\\\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who is currently shopping for my products?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zeta knows the audiences already in market for what you\\u2019re selling and can connect you directly to buyers.\"}},{\"@type\":\"Question\",\"name\":\"Who are my most profitable customers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zeta knows who your best customers are and can identify the top 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class=\"elementor-section elementor-top-section elementor-element elementor-element-a09aaca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a09aaca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d7b0cf\" data-id=\"2d7b0cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7969f66 elementor-widget elementor-widget-quote-and-quote-with-logo\" data-id=\"7969f66\" data-element_type=\"widget\" data-widget_type=\"quote-and-quote-with-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"container quote quote--floating quote--top\" data-module-id=\"quote68cd2d7590ac0\">\n\t<div class=\"grid\">\n\t\t<div class=\"quote__wrapper js-quote-wrapper\">\n\t\t\t<div class=\"quote__slider swiper\">\n\t\t\t\t<div class=\"quote__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"quote__icon-container\">\n\t\t\t\t\t\t\t\t<p class=\"quote__icon-text\">\u201c<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__icon-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/hibbett-sports-logo1-1.svg\" alt=\"\" class=\"quote__icon-image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__description\">\"We chose Zeta based on their vision and commitment to stay ahead of the market. We are excited to partner with Zeta to realize cutting-edge generative AI capabilities that will elevate the way we engage customers and prospects. Together we are building AI-powered marketing technologies that will power next-generation customer experiences.\"<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__person\">- Sarah Sharp-Wangaard<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote__title\">VP Marketing, Hibbett<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a5a9b1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a5a9b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f16367d\" data-id=\"f16367d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0084e0 elementor-widget elementor-widget-featured-content\" data-id=\"b0084e0\" data-element_type=\"widget\" data-widget_type=\"featured-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-featured-content\">\n\t<div class=\"container\">\n\t\t\t\t\t<h2 class=\"zt-featured-content__title\">\n\t\t\t\t<p>Stay in the Know with Our Featured Content<\/p>\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<div class=\"zt-featured-content__slider\">\n\t\t\t\t<div class=\"swiper js--slider-featured\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/2025-holiday-shopping-trends-report\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Featured image graphic with the cover of the 2025 holiday shopping trends guide\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/07\/2025-Shopping-Resource-Center.jpg 1218w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\t2025 Holiday Shopping Trends Report: Holiday Intelligence Unwrapped\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/retail-right-now-trends-april-2025\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-300x169.png\" class=\"attachment-medium size-medium\" alt=\"Cover image for retail trends 2025 article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-300x169.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-1024x577.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-150x84.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025-768x433.png 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/04\/Retail-right-now-April-2025.png 1218w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tRetail Right Now \u2013 April 2025: What\u2019s Hot, What\u2019s Changing, and What You Can\u2019t Ignore\u00a0\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<a class=\"zt-featured-content__card\" href=\"https:\/\/zetaglobal.com\/resource-center\/how-hibbett-sports-unlocked-11-individualization-and-decreased-campaign-creation-time-by-50\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero-300x300.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero-1020x1024.jpg 1020w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero-150x150.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero-768x771.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero-1530x1536.jpg 1530w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Hibbett-Hero.jpg 1912w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"zt-featured-content__label\">\n\t\t\t\t\t\t\t\t\t\tHow Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"zt-featured-content__slider-actions\">\n\t\t\t\t\t<div class=\"zt-featured-content__slider-arrow zt-featured-content__slider-arrow_prev\">\n\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.0303 3.96967C11.3232 4.26256 11.3232 4.73744 11.0303 5.03033L4.81066 11.25H21C21.4142 11.25 21.75 11.5858 21.75 12C21.75 12.4142 21.4142 12.75 21 12.75H4.81066L11.0303 18.9697C11.3232 19.2626 11.3232 19.7374 11.0303 20.0303C10.7374 20.3232 10.2626 20.3232 9.96967 20.0303L2.46967 12.5303C2.17678 12.2374 2.17678 11.7626 2.46967 11.4697L9.96967 3.96967C10.2626 3.67678 10.7374 3.67678 11.0303 3.96967Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"zt-featured-content__slider-arrow zt-featured-content__slider-arrow_next\">\n\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.9697 3.96967C13.2626 3.67678 13.7374 3.67678 14.0303 3.96967L21.5303 11.4697C21.671 11.6103 21.75 11.8011 21.75 12C21.75 12.1989 21.671 12.3897 21.5303 12.5303L14.0303 20.0303C13.7374 20.3232 13.2626 20.3232 12.9697 20.0303C12.6768 19.7374 12.6768 19.2626 12.9697 18.9697L19.1893 12.75H3C2.58579 12.75 2.25 12.4142 2.25 12C2.25 11.5858 2.58579 11.25 3 11.25H19.1893L12.9697 5.03033C12.6768 4.73744 12.6768 4.26256 12.9697 3.96967Z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c03c6e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c03c6e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bfa8cb\" data-id=\"2bfa8cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b953d elementor-widget elementor-widget-cross-content-cta\" data-id=\"48b953d\" data-element_type=\"widget\" data-widget_type=\"cross-content-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cross-content-cta cross-content-cta-variant-1\">\n\t<div class=\"cross-content-cta__container container\">\n\t\t<div class=\"cross-content-cta__wrapper grid\">\n\t\t\t<div\n\t\t\tclass=\"cross-content-cta__headline\"\t\t\t>\n\t\t\t\tExplore some of our solutions for retailers\t\t\t<\/div>\n\t\t\t<div class=\"cross-content-cta__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/solutions\/customer-acquisition\/\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/New-Customers.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tCustomer Acquisition\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tUnlock paid and owned channels to reach and acquire new customers at scale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/solutions\/customer-retention\/\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Engage-Consumers-1.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tCustomer Retention\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tRetain customers longer by avoiding churn and using Zeta\u2019s intelligence to shift attitudes and change behavior on the fly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/solutions\/customer-growth\/\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/Customers.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tCustomer Growth\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tGrow the value of your customers over time with unique individualized experiences and next best actions fueled by predictive AI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zeta for Retail Acquire and inspire customers with individualized experiences and offers delivered at scale. The Zeta Marketing Platform enables retailers of all shapes and sizes\u2014brick and mortar, e-commerce, and direct-to-consumer\u2014to make every shopper feel like your best customer, delivering meaningful content and offers based on insights only Zeta can provide. Add decades of expertise\u2026<\/p>\n","protected":false},"author":16,"featured_media":90703,"parent":55951,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-91119","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichannel Marketing for Retail: Zeta Marketing Platform | Zeta Global<\/title>\n<meta name=\"description\" content=\"Learn how the top retailers use Zeta Global to acquire new customers, foster loyal relationships with buyers, and deliver personalized customer experiences.\" \/>\n<meta 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