{"id":91569,"date":"2024-04-03T15:08:05","date_gmt":"2024-04-03T22:08:05","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=91569"},"modified":"2025-04-17T07:59:32","modified_gmt":"2025-04-17T14:59:32","slug":"cumberland-packaging-finds-consolidating-with-zeta-leads-to-drastic-business-improvements","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/videos\/cumberland-packing-finds-consolidating-with-zeta-leads-to-drastic-business-improvements\/","title":{"rendered":"Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91569\" class=\"elementor elementor-91569\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2c610a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b2c610a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d1c38e\" data-id=\"7d1c38e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea6f10 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"4ea6f10\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-2 \">\n\t\t<div class=\"article-hero__wrapper\">\n\n\t\t\t<div class=\"article-hero__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__info\">\n\t\t\t\t\t\t<div class=\"article-hero-breadcrumbs\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/zetaglobal.com\/\">Home<\/a><\/span><\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<h1 >\n\t\t\t\t\t<strong>Cumberland Packing<\/strong> Finds Consolidating with Zeta Leads to Drastic Business Improvements\t\t\t\t<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"article-hero__date\">\n\t\t\t\t\t\t<span class=\"article-hero__date-title\">Published on<\/span>\n\t\t\t\t\t\t<time class=\"article-hero__date-value\">September 27, 2023<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fccb539 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"fccb539\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--white\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-video-player\">\n\t\t\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/2ax6zo3jrz.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_2ax6zo3jrz seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/2ax6zo3jrz\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bac499 elementor-widget elementor-widget-text-editor\" data-id=\"7bac499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>About this video<\/h3><p>Candice Giotopoulos, Director of Marketing for Cumberland Packaging, explains how the decision to consolidate multiple vendors has changed their business for the better. Zeta offers Candice\u2019s team one consolidated view into their marketing performance and one place to go to optimize results. They also benefit from a consistent partner who understands and invests in their business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52e0507 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"52e0507\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5983024\" data-id=\"5983024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9da3792 elementor-widget elementor-widget-page-end-cta\" data-id=\"9da3792\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Want to see Zeta in action?<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_self\">Zeta Marketing Platform<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how Cumberland Packaging found huge business gains after consolidating their marketing technology platforms and partners.<\/p>\n","protected":false},"author":113,"featured_media":91575,"menu_order":0,"template":"","tags":[],"insight-category":[2,5],"class_list":["post-91569","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-case-studies","insight-category-videos","industry-consumer-packaged-goods-cpg","topic-data-and-identity-cdp","topic-programmatic-dsp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"5","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cumberland Packing Finds Consolidating with Zeta Leads to Drastic Business Improvements<\/title>\n<meta name=\"description\" content=\"Prior to engaging Zeta, Cumberland Packaging found multiple vendors was hindering results. 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