{"id":91643,"date":"2024-04-05T18:07:49","date_gmt":"2024-04-06T01:07:49","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=91643"},"modified":"2025-03-05T11:03:07","modified_gmt":"2025-03-05T19:03:07","slug":"the-best-rfp-for-identifying-the-right-esp","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/the-best-rfp-for-identifying-the-right-esp\/","title":{"rendered":"The Best RFP for Identifying the Right ESP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91643\" class=\"elementor elementor-91643\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98d04e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"98d04e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d3838d\" data-id=\"7d3838d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f530a elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"b2f530a\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t<div class=\"report-hero__category\">RFP Template<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>The Best RFP for Identifying the Right ESP<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p>How does the typical RFP process look in today\u2019s landscape? Spoiler alert: not great. Historically speaking, the RFP process does not capture your nuanced business needs, but rather includes a laundry list of boxes to check that may or may not serve you well in the future.<\/p><p>\u00a0<\/p><p>It\u2019s time to prioritize each piece of functionality over being lured in by the potential of bells and whistles, which starts by:<\/p><p>\u00a0<\/p><ul><li>Keeping an eye on emerging capabilities and market differentiators<\/li><li>Involving all stakeholders throughout the process<\/li><li>Using scorecards for evaluation<\/li><li>Evaluate pricing according to total cost for value delivered<\/li><\/ul><p>\u00a0<\/p><p>If you\u2019re ready to get started with an RFP for an EMP, ESP, or any other email marketing solution, download our template which includes questions designed to help you find the right platform and the ideal partner to meet your needs.<\/p><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Template<\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_68cd3758d95cc\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd3758d95cc\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p><span style=\"font-weight: 400\">You'll receive an email with your download shortly.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How does the typical RFP process look in today\u2019s landscape? Spoiler alert: not great. Learn how to take your RFP process to the next level.<\/p>\n","protected":false},"author":16,"featured_media":91638,"menu_order":0,"template":"template-simplified.php","tags":[],"insight-category":[4],"class_list":["post-91643","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","topic-email-marketing-esp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"4","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best RFP for Identifying the Right ESP<\/title>\n<meta name=\"description\" content=\"How does the typical RFP process look in today\u2019s landscape? Spoiler alert: not great. 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