{"id":91920,"date":"2024-05-03T13:25:55","date_gmt":"2024-05-03T20:25:55","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&p=91920"},"modified":"2025-03-05T07:55:04","modified_gmt":"2025-03-05T15:55:04","slug":"how-sallie-mae-cut-1m-in-technology-licensing-and-agency-expenditures","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/case-studies\/how-sallie-mae-cut-1m-in-technology-licensing-and-agency-expenditures\/","title":{"rendered":"How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures"},"content":{"rendered":"\t\t
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Case Study<\/span><\/p>

How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures<\/span><\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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The Results<\/h2>

By implementing the Zeta Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed to market (compared to Business-As-Usual campaigns) at a significantly lower total cost of ownership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tImpact:<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t$1M+<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tsavings across technology license & agency service expenses\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIncreased speed to market \nOn BAU campaign\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Challenge<\/span><\/h2>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Sallie Mae (SLM) is a financial institution providing private student loans, saving accounts, scholarships, and other educational services. As they\u2019ve evolved from a monoline to offering several solutions across education, they needed to adapt their communication according to this increase in velocity, as well as deepen their audience segmentation to reach the wide breadth of customers in the sector.<\/p>

SLM relied heavily on disparate technology partners for their digital marketing and IT teams. Not only were these services expensive, but they demanded additional SLM team members to oversee processes.<\/p>

The Solution<\/span><\/h2>

Over the course of seven months, Zeta set SLM up to democratize their lead generation initiatives through the ZMP\u2019s self-service model.<\/p>

This shift had a profoundly positive impact on Sallie Mae\u2019s bottom line, slashing costs associated with agency services and tech licensing and fast-tracking speed to market.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Like these results?<\/p><\/div>\n\t\t\t\t

Learn more about the Zeta Marketing Platform and how it could do the same for your brand<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRequest A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Learn how partnering with Zeta enabled Sallie Mae to significantly increase speed to market for campaigns, and also save millions in martech expenses.<\/p>\n","protected":false},"author":16,"featured_media":91925,"menu_order":0,"template":"","tags":[287,298],"insight-category":[2],"class_list":["post-91920","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-zeta-marketing-platform","tag-financial-services","insight-category-case-studies","industry-financial-services-and-insurance-fsi","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"2","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"\nHow Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures<\/title>\n<meta name=\"description\" content=\"Learn how partnering with Zeta enabled Sallie Mae to significantly increase speed to market for campaigns, 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