{"id":92222,"date":"2024-06-10T07:00:00","date_gmt":"2024-06-10T14:00:00","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=92222"},"modified":"2025-03-05T10:58:55","modified_gmt":"2025-03-05T18:58:55","slug":"forrester-consulting-opportunity-snapshot-a-custom-study-commissioned-by-zeta-global","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/zeta-forrester-os-2024\/","title":{"rendered":"Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"92222\" class=\"elementor elementor-92222\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e0e7c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54e0e7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ebd190\" data-id=\"4ebd190\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-210fe27 elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"210fe27\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t\t<div class=\"report-hero__eyebrow-image\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/09\/Forrester_white_RGB_narrow-4.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"report-hero__category\">Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>Marketers Must Shift Their Understanding of Customer Value to Be Forward-Looking<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p style=\"font-weight: 400\">When approaching customer lifetime value (CLV), marketers often only measure it in the short or near term rather than focusing on the road ahead. <strong>Though 81% of respondents\u2019 organizations have the ability to track CLV<\/strong>, only 37% actively apply it to their strategy and just 14% are maximizing the value of their CLV metrics. This disconnect points to a critical gap in how data is collected and leveraged to inform forward-looking decisions that drive customer engagement and business growth.<\/p><p style=\"font-weight: 400\"><strong>\u00a0<\/strong><\/p><p style=\"font-weight: 400\"><strong>Download this research to learn more about:<\/strong><\/p><ul><li>Why marketers need to rethink the definition and strategic application of CLV metrics.<\/li><li>How technology integration and alignment can help drive business success.<\/li><li>How implementing predictive value metrics can transform and elevate marketing\u2019s role.<\/li><\/ul><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Report<\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_68cd37782c7d4\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id68cd37782c7d4\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p>You'll receive an email with your download shortly.\u00a0<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fbde02 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0fbde02\" 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