{"id":93273,"date":"2024-10-01T13:40:44","date_gmt":"2024-10-01T20:40:44","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=93273"},"modified":"2025-03-05T09:36:49","modified_gmt":"2025-03-05T17:36:49","slug":"from-brand-guardian-to-growth-catalyst-the-everchanging-role-of-a-cmo","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/from-brand-guardian-to-growth-catalyst-the-everchanging-role-of-a-cmo\/","title":{"rendered":"From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93273\" class=\"elementor elementor-93273\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6e1671 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f6e1671\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af82e1\" data-id=\"3af82e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f15b58 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"0f15b58\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1 \">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">Video | September 26, 2024 | 31 Minutes<\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tFrom Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO\u00a0\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6f19a6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f6f19a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c7b9d\" data-id=\"44c7b9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b784cd0 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"b784cd0\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--white\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-video-player\">\n\t\t\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/rm9dkmg0gm.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_rm9dkmg0gm seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/rm9dkmg0gm\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff6924 elementor-widget elementor-widget-text-editor\" data-id=\"9ff6924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>About this video<\/h2><p>In today\u2019s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic growth catalyst. This transformation requires CMOs to drive innovation, customer engagement, and business growth, while effectively leveraging technology and data analytics. As marketing leaders now play a critical role in aligning strategies with broader business goals, they must navigate new challenges and opportunities. Join Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald\u2019s, and Bonin Bough, Co-Founder &amp; Chief Strategy Officer at Group Black as they explore how CMOs can thrive in this dynamic role, offering insights into the skills, mindset, and strategies needed to make a lasting impact on both brand and organizational success.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bb120 elementor-widget elementor-widget-large-article-call-out\" data-id=\"a9bb120\" data-element_type=\"widget\" data-widget_type=\"large-article-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"large-article-callout bg-gray\">\n\t<div class=\"large-article-callout__container container\">\n\t\t\t\t\t<h2 >Explore Our Insights<\/h2>\n\t\t\t\t<div class=\"large-article-callout__items grid\">\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/cmo-intentions-study-key-findings\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/05\/Zeta_Blog-Meta-Images_2024_CMO-findings-1024x577.jpg\" alt=\"Person looking off into the distance with computer open and smiling with glasses on\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tKey Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/companies-underutilize-customer-lifetime-value\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/06\/CLV-Forrester-OSnap-Key-Findings_Blog-1024x578.jpg\" alt=\"two people looking at computer smiling with orange overlay\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tThe Strategic Gap: How Companies Underutilize Customer Lifetime Value\u00a0\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d7fda elementor-widget elementor-widget-page-end-cta\" data-id=\"64d7fda\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Want to see Zeta in action?<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.<\/div>\n\t\t\t\t<div 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leaders.<\/p>\n","protected":false},"author":119,"featured_media":93423,"menu_order":0,"template":"","tags":[],"insight-category":[5],"class_list":["post-93273","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-videos","industry-retail","topic-artificial-intelligence","topic-cmo-strategy","topic-measurement-and-attribution","topic-omnichannel-marketing"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"5","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO<\/title>\n<meta name=\"description\" content=\"Discover how CMOs are evolving from brand guardians to strategic growth drivers by leveraging technology and data in this session 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